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Helmita, Helmita
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PERAN STRATEGI KOMUIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN KERIPIK PISANG OLEH – OLEH KHAS LAMPUNG PADA UMKM KERIPI PISANG DIDI Helmita, Helmita; Surajiyo, Surajiyo
Jurnal Media Ekonomi (JURMEK) Vol 27 No 2 (2022): Jurnal Media Ekonomi (JURMEK) Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v27i2.1672

Abstract

Penelitian ini mengkaji bagaimana strategi komunikasi dalam peningkatan penjualan keripik pisang oleh - oleh khas Lampung. Komunikasi pemasaran adalah kegiatan komunikasi yang dilakukan antara pembeli dan penjual dan merupakan kegiatan yang membantu dalam pengambilan keputusan di bidang pemasaran serta mengarahkan pertukaran agar lebih memuaskan dengan cara menyandarkan semua pihak untuk berbuat lebih baik. Bauran promosi meliputi inisiatif dan koordinasi dari kegiatan yang berkaitan dengan pengembangan produk yang diiklankan dan promosinya. Penelitian ini bertujuan untuk mengetahui bagaimanakah strategi komunikasi pemasaran dalam meningkatkan penjualan keripik pisang oleh - oleh khas lampung. Penelitian ini merupakan penelitian deskriptif kualitatif, informan dalam penelitian ini adalah owner UMKM keripik pisang Didi dan 4 orang karyawan serta 30 konsumen UMKM keripik pisang Didi. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teknik analisis data yaitu analisis interaktif dengan tahap : reduksi data, penyajian data dan penarikan kesimpulan. Strategi Komunikasi Pemasaran dalam penelitian ini terdiri dari 4P yaitu Product, Price, Promotion dan Place. Hasil penelitian ini menunjukkan bahwa strategi komunikasi pemasaran menggunakan media WhatsApp, mulut ke mulut masih harus di tingkatkan lagi dengan menambah strategi promosi yang memanfaatkan media sosial misalnya Instagram, TikTok, dll.
PERANAN KEPALA DESA BAGI PETANI DALAM PEMASARAN HASIL PERTANIAN DI DESA CIBODAS Helmita, Helmita; Nilasari, Oktavia
Jurnal Media Ekonomi (JURMEK) Vol 27 No 3 (2022): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v27i3.1811

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana peranan kepala Desa cibodas bagi petani desa khususnya dalam pemasaran hasil pertanian di Desa cibodas kecamatan Lembang Kabupaten Bandung Barat, sedangkan lokasi penelitian ini adalah di Desa Cibodas. Metode penelitian yang digunakan adalah penelitian deskriptif sedangkan jumlah responden yang di ambil adalah 42 Orang. Hasil penelitian menunjukan bahwa peranan kepala desa bagi petani dalam memasarkan produk hasil pertanian di Desa cibodas telah terlaksana dengan baik hal ini ditunjukkan adanya peran serta dari kepala desa dalam menjalin kerjasama dengan rumah kemasan untuk menjual produk hasil pertanian kepada rumah kemasan, Oleh karena itu peranan kepala desa sangatlah berpengaruh akan suksesnya proses pemasaran produk pertanian dengan rumah kemasan, serta dukungan dari masyarakat petani harus benar-benar ada sehingga semua kegiatan-kegiatan pemerintahan desa dapat terlaskana dengan baik
PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA UMKM DALAM INOVASI PRODUK BATIK Helmita, Helmita; CN, Yudhinanto; WA, Armalia Reny; Surya, M. Renandi Ekatama; Indriyani, Susi
Jurnal Media Ekonomi (JURMEK) Vol 28 No 3 (2023): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v28i3.2151

Abstract

Tujuan penelitian ini adalah untuk menganalisis peningkatan kompetensi SDM UMKM dalam inovasi produk batik studi pada UMKM batik Siger Kecamatan Kemiling Bandar Lampung. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi dan dokumentasi, sedangkan jumlah responden yang di ambil adalah 47 Orang. Hasil penelitian menunjukan bahwa peningkatan kompetensi SDM UMKM batik Siger telah berdampak positif terhadap inovasi produk batik Siger. Hal ini terlihat dari meningkatnya jumlah motif batik Siger, meningkatnya penggunaan bahan-bahan baru dalam pembuatan batik Siger, dan meningkatnya penggunaan teknologi baru dalam proses produksi batik Siger. Inovasi produk batik Siger ini telah meningkatkan daya saing batik Siger di pasar global. Hal ini terlihat dari meningkatnya permintaan batik Siger dari berbagai negara. Selain itu, pelaku UMKM batik juga perlu meningkatkan motivasi dan kreativitas mereka dalam menghasilkan produk batik yang inovatif.
The Comparative of Speech Act Used in Indonesia and Japan Online News Media After The Earthquake Disaster Helmita, Helmita
Jurnal Ilmiah Langue and Parole Vol. 8 No. 2 (2025): Jurnal Ilmiah Langue and Parole
Publisher : Fakultas Sastra Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36057/jilp.v8i2.720

Abstract

This study uses speech act theory, especially regarding comparative of speech act used in Indonesia and Japan online news media after the earthquake disaster. The purpose of writing these are to find the kind of speech acts used in Indonesia and Japan online news media,the classifying of speech acts used in Indonesia and Japan online news media and the metaphor of speech acts used in Indonesia and Japan online news media. This paper used Qualitative method. The technique used in this research is collecting the data. The research procedure included: finding data, classification data, and analyzing the result of data. The data is analyzing by collecting, selecting, and classifying the suitable utterances with the method. From the data above, many metaphors that can be found, beside that there are so many representatives that can be found from classifying of speech act. Locution, illocution and Perlocution also variated. Only one data from all of the data that can’t be found metaphors, that is from data 1. In data 1, researcher can’t found the metaphors, the researcher only found locution, illocution, perlocution and also classifying of speech act.
An Analysis Magical Realism of Supernatural Phenomena As Seen in Lewiis Carroll’s Alice in Adventures Wonderland Helmita, Helmita; Salsabila, Melinia
Jurnal Ilmiah Langue and Parole Vol. 7 No. 2 (2024): Jurnal Ilmiah Langue and Parole
Publisher : Fakultas Sastra Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36057/jilp.v7i2.670

Abstract

The title of this research is "An Analysis of Magical Realism of Supernatural phenomena As Seen in Lewis Carroll's Alice's Adventures in Wonderland". The problem of this research is focused on the characteristics of magical realism, inanimate objects that come alive as reflected in the novel Alice's Adventures in Wonderland. This research is a qualitative descriptive research. The technique used in this research is literature. To obtain certain data by searching and collecting several books related to the analysis of magical realism, the characteristics of magical realism, inanimate objects that come alive in a literary work. By quoting sentences or words that show the characteristics of magical realism, the dead band that turns into life then describes it. Magical reality includes four parts, namely the irreducible element, the characteristic phenomenal world, the amalgamation of nature, the disturbance of time and space. This happens due to Alice's life in her dream world which gets lost in the rabbit hole and indeed this novel tells magic so that everything that Alice experiences is beyond reason. The change in the reality of inanimate objects to life occurs due to the characters reflected in the novel which should not have happened in real life. Like a talking rabbit, a rabbit's glove that can take off and walk on its own. Even other animals that can talk. Lessons can be learned from this novel, such as the struggle for life, in life, don't give up even though the obstacles you face are great. Always be a good person, always support the truth.
The Violet’s Failures to Save Finch From Suicide As Seen in Niven’s All The Bright Places Helmita, Helmita; Telaumbanua, Pancasona
Jurnal Ilmiah Langue and Parole Vol. 8 No. 2 (2025): Jurnal Ilmiah Langue and Parole
Publisher : Fakultas Sastra Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36057/jilp.v8i2.739

Abstract

This research focuses on the main character, Violet, as well as the factors that influence her personality. To gain insight into Violet's soul as depicted in the novel All The Bright Places, this research aims to learn from Violet's failures in saving Finch, so that they do not happen again in the future.Researchers use observational methods in data collection based on Kothari. (2004). The data collection technique used for this research is reading and noting the instances of Violet's failures in saving Finch from suicide in the novel All The Bright Places and identifying Violet's personality traits found within the novel.The theoretical framework used in this research is Carl Jung's personality theory (2008), which specifically examines archetypes such as Anima, Animus, and Self. The researcher employs descriptive and qualitative methods in this study. According to research findings in the novel All The Bright Places, Violet's personality is greatly influenced by the Anima, Animus, and Self within her, which results in Violet's lack of sensitivity towards Finch, who desperately needs attention and support to avoid struggling with past trauma, as explained in the novel All The Bright Places.
The Comparative of Speech Act Used in Indonesia and Japan Online News Media After The Earthquake Disaster Helmita, Helmita
Jurnal Ilmiah Langue and Parole Vol. 8 No. 2 (2025): Jurnal Ilmiah Langue and Parole
Publisher : Fakultas Sastra Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36057/jilp.v8i2.720

Abstract

This study uses speech act theory, especially regarding comparative of speech act used in Indonesia and Japan online news media after the earthquake disaster. The purpose of writing these are to find the kind of speech acts used in Indonesia and Japan online news media,the classifying of speech acts used in Indonesia and Japan online news media and the metaphor of speech acts used in Indonesia and Japan online news media. This paper used Qualitative method. The technique used in this research is collecting the data. The research procedure included: finding data, classification data, and analyzing the result of data. The data is analyzing by collecting, selecting, and classifying the suitable utterances with the method. From the data above, many metaphors that can be found, beside that there are so many representatives that can be found from classifying of speech act. Locution, illocution and Perlocution also variated. Only one data from all of the data that can’t be found metaphors, that is from data 1. In data 1, researcher can’t found the metaphors, the researcher only found locution, illocution, perlocution and also classifying of speech act.
PENDAMPINGAN AI LITERACY: “PEMANFAATAN CHATGPT DAN TOOLS KECERDASAN BUATAN UNTUK PRODUKTIVITAS AKADEMIK MAHASISWA”: Pendampingan AI Literacy Helmita, Helmita; Ananda, Armalia Reni Wijayanti; Surya, Andi; Surya, M. Renandi Ekatama; Yulistina; Nurahman, Dwi
WIDHARMA - Jurnal Pengabdian Widya Dharma Vol. 4 No. 02 (2025): Agustus 2025
Publisher : LPPM Universitas Widya Dharma Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54840/widharma.v4i02.354

Abstract

Artificial intelligence (AI) has become a transformative tool in higher education, yet many students lack the skills to utilize it effectively. This community service program aims to enhance students' AI literacy through workshops on leveraging ChatGPT and other AI tools for academic productivity. Using hybrid training (offline and online), live demonstrations (ChatGPT, Gemini, Bing AI), and hands-on mentoring, the program involved 50 multidisciplinary students from University X. Post-workshop evaluation revealed a 75% improvement in participants' ability to use AI for academic writing, research, and time management. The initiative aligns with SDG 4 (Quality Education) and SDG 9 (Industry, Innovation, and Infrastructure).
The Effect of Work Motivation and Work Stress on Employee Performance at Perum Damri Lampung Riwanda, Achmad; Loliyana, Rina; Helmita, Helmita
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.897

Abstract

This study examines the influence of work motivation and job stress on the performance of AKAP (Intercity Interprovincial Transport) bus drivers at Perum DAMRI Lampung Branch. Using a quantitative approach with multiple linear regression analysis, the research involved a population of 112 drivers, with a purposive sample of 53 respondents. The findings indicate that work motivation has a positive and significant effect on driver performance ( p = 0.613; Sig. = 0.000), suggesting that higher motivation enhances performance. Conversely, job stress has a negative and significant impact (p = -0.551; Sig. = 0.000), meaning increased stress decreases performance. Simultaneously, work motivation and job stress significantly influence driver performance (F = 77.167; Sig. = 0.000). The study concludes that improving work motivation and managing job stress effectively are key strategies for enhancing the performance of AKAP bus drivers. However, the research is limited to drivers at the Perum DAMRI Lampung Branch, and the results may not be generalizable to other contexts. The study contributes empirical evidence emphasizing that motivation and stress management are critical determinants of driver performance within transportation organizations.
Nationalism in the translated literary titles during the Japanese occupation: A study of Djawa Baroe Idrus, Idrus; Hiraishi, Noriko; Anwar, Fithyani; Sonezza, Ladyanna; Helmita, Helmita
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol. 21 No. 2 (2025): September
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v21i2.14126

Abstract

  This study investigates the representation of nationalism in the translation of literary titles published in Djawa Baroe, an Indonesian-language magazine circulated during the Japanese occupation from 1942 to 1945. It focuses on the translation strategies and ideological meanings conveyed through lexical choices and symbolic narratives. The analysis identifies twenty-six translated titles, examining three representative examples in detail to illustrate how linguistic adaptation intersects with nationalist discourse. Employing Vinay and Darbelnet’s translation model, the study distinguishes between direct and oblique strategies to explain how titles were modified to fit Indonesian conventions while resonating with nationalist sentiments. Additionally, Fairclough’s Critical Discourse Analysis (CDA) situates these strategies within broader ideological and socio-political contexts, allowing the research to capture micro-level textual operations and reveal how translation acted as discourse production embedded within wartime power structures. Findings demonstrate that translators utilized deliberate techniques such as modulation, equivalence, and orthographic adjustment to enhance readability and embed ideological content, foregrounding themes of patriotism, sacrifice, and devotion to the motherland. This highlights that translation in Djawa Baroe was far from a neutral linguistic transfer; instead, it emerged as a politically charged act of cultural mediation. By illustrating how Japanese occupation propaganda intersected with Indonesian nationalist discourse through translation, this study contributes to translation studies by underscoring the ideological role of translation as an instrument of power, identity, and cultural hegemony.
Co-Authors Ananda, Armalia Reni Wijayanti Ananda, Shinta Merinda Andi Surya, Andi ano, ano CN, Yudhinanto Desi Kusmindari, Christofora Desmon, Desmon Dwi Nurahman, Dwi Fithyani Anwar Gaho, Kurniawati Hasila Diandri, Rhezy Herinanto, Dwi Hiraishi, Noriko Idrus Idrus Ivan Batara Kusumawati, Theresia Dhian Loliyana, Rina Lukmanul Hakim Misnawati, Desy Miswan Gumanti Naim, Naim nilasari, oktavia Nita Rahmawati, Nita Oktaria, Eka Travilta Rezky Mahesa, Salsabila Riwanda, Achmad Salsabila, Melinia Sari, Oktavia Nila Sonezza, Ladyanna Surajiyo Surajiyo Surya, M. Renandi Ekatama Susi Indriyani Telaumbanua, Pancasona Tyas Desita Wengrum WA, Armalia Reny Yulistina Yulistina Yulistina Zainab Zainab