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PENGARUH KONTEN INFORMASI PENCURIAN TERHADAP PERILAKU FOLLOWERS (STUDI KAUSALITAS AKUN INSTAGRAM @SEMUATENTANGBATAM) Nadine, Ilovia; ABIDIN, SHOLIHUL
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7710

Abstract

One type of new media that is present and becoming viral among users is social media. One of the social media in question is Instagram with the account name @semuatentangbatam. This study aims to determine whether there is an effect of content on the behavior of followers of @semuatentangbatam. If so, how much influence does the theft information content have on the behavior of @semuatentangbatam followers. This study uses a quantitative method with a descriptive approach. The population in this study is followers @semuatentangbatam, namely 201,000 (February 2023). The technique used in sampling in this study was Probability Sampling, namely Simple Random Sampling. The researcher distributed questionnaires to the population sample, namely 399 respondents @semuatentangbatam which were calculated using the Slovin formula. Data analysis techniques used descriptive statistical tests, classical assumption tests, simple linear regression and hypothesis testing. 3. The coefficient test results for the adjusted R-squared value are 0.325838018 or 32.6% while the remaining 67.4% is influenced by other variables. 4. The results of the simple linear regression test with the results of the regression equation Y = 2.168 + 0.445 X1 have a positive value, between the content variable (X) and the behavior variable (Y). Keywords: Behavior; Content; Information; Instagram.
REPRESENTASI LATAR BELAKANG KONFLIK NAZI DAN YAHUDI PADA SERIAL ANIME ATTACK ON TITAN Tampubolon, Yohannes; ABIDIN, SHOLIHUL
SCIENTIA JOURNAL Vol 5 No 4 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i4.7769

Abstract

The similarities between Attack on Titan and the history of human civilization can be seen during World War II, when the Nazis rose to power in Germany in 1933, which was the first year the Nazis established concentration camps (Ghetto) to separate and imprison Jews, political opponents, and people who were considered inferior such as homosexuals, Roma people (Gypsies), some Slavic peoples (Russians, Poles and others) and people with disabilities. The purpose of this study is to determine the results of the representation of the background of the Nazi and Jewish conflict in the attack on titan anime series. The research method used is descriptive research conducted using a qualitative approach and using the semiotic analysis method. The researcher will observe in depth the Scene pieces from the anime series entitled attack of titan with a total of 10 scenes, the data collection used is documentation and literature study, the analysis flow follows the interactive analysis model as expressed by Miles and Huberman, namely data collection, data reduction, data presentation and conclusion drawing. The results show the anime "Attack on Titan" and historical events involving Nazis and Jews. Understanding how dialog and scenes in the anime "Attack on Titan" can be linked to actual historical events involving Nazis and Jews requires analysis of Roland Barthes' semiotic approach.
Strategi Komunikasi Pemasaran Golf Course Teringbay Nongsa dalam peningkatan Kunjungan Pasca Covid 19 -, Ranisha Dwinata; Abidin, Sholihul
SCIENTIA JOURNAL Vol 5 No 5 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i5.7797

Abstract

Tourism is undeniably one of the major contributors to a country's economy, making its development crucial.Among the tourism sectors that significantly contribute to national revenue is the sport of golf. Therefore, thisresearch aims to investigate the marketing communication strategies of Golf Course Teringbay Nongsa inenhancing post-COVID19 visits and aiding the national economy. The study utilizes informant interviews toexamine the various forms of implementing marketing communication strategies at Golf Course TeringbayNongsa, employing the Integrated Marketing Communication theory as the conceptual framework. Thefindings provide valuable insights into the effectiveness of the applied strategies in attracting visitors amidstthe challenges posed by the pandemic and their potential impact on the economic growth of the nation
ANALISIS KOMUNIKASI KELUARGA ANTARA PERANTAU DENGAN ORANG TUA (STUDI PADA PERANTAU SUMATERA SELATAN DI KOTA BATAM) Milta, Dea; Abidin, Sholihul
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7874

Abstract

Family communication between migrants (children) and their parents is a verbal and non-verbal interaction that occurs between children who live far away from home and theirparents. This communication allows them to stay connected, share information, andmaintain emotional relationships despite the distance. This research employed a qualitativemethod, utilizing Mery Anne Fitzpatrick's family relationship schema theory. The theoryillustrates communication practices within a family involving the roles of parents and children.The research findings indicate that the forms and patterns of communication adopted bymigrants from South Sumatra residing in Batam City are verbal, aligned with thecommunication practices between children and parents within Fitzpatrick's concept. Throughinterviews as one of the data collection techniques, researchers discovered howcommunication occurs using various media such as WhatsApp and video calls, enablingmigrants to exchange information with their parents in their hometown. In conclusion, thisstudy demonstrates the significance of family communication between migrants from SouthSumatra in Batam City and their parents in the hometown to overcome the obstacle ofdistance. Effective communication and strong emotional bonds help address this challenge.The family relationship schema theory provides valuable insights into understanding familycommunication, particularly between migrant children and their parents, which is crucial inmaintaining family ties despite the distance and physical separation
Tourism awareness ANALISIS ISI KONTEN INSTAGRAM @BATAMTOURISM_OFFICIAL PADA KESADARAN WISATA FOLLOWERS Porang, Alfian Juanda Putra; Abidin, Sholihul
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7982

Abstract

@Batamtourism_Official is an account based in Batam City and managed by the Batam CityCulture and Tourism Office. This account presents tourism content that focuses on touristdestinations around the Batam area, which have a lot of tourism potential, as a space todescribe the state of tourism in the Batam City area. The purpose of this research is to findout the extent of tourism awareness among Instagram @Batamtourism_official contentfollowers. This study also uses the new media theory from Pierre Levy as a support forobserving interactions between followers and these accounts to determine the level oftourism awareness of their followers. This account often uploads various publicationsregarding tourist attractions and events organized by local governments and localcommunities. The content uploaded by this account is an important factor in increasingtourism awareness for followers. Such content is designed to convince and persuade peopleto take actions that benefit certain parties in the travel industry. With technology andinformation that is easily accessible, the need for tourist information is more fulfilled for users,and this is one of the benefits of the content provided by @Batamtourism_Official inincreasing tourism awareness for followers
PENGARUH KREDIBILITAS BERITA DAN JENIS BERITA PADA KONTEN INSRAGRAM @BATAMNEWSONLINE TERHADAP TINGKAT KEPERCAYAAN FOLLOWERS: PENDAHULUAN, KAJIAN TEORI, METODOLOGI PENELITIAN, HASIL DAN PEMBAHASAN, SIMPULAN, DAFTAR PUSTAKA Puspitasari, Mia; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8322

Abstract

The aim of this research is to analyze the influence of news credibility and the type of news on @batamnewsonline Instagram content on followers' level of trust. Information is considered very important nowadays, because information is needed by people to find information about the things they are looking for. The Instagram account @batamnewsonline spreads information especially in Batam City. Fulfilling information needs must have a message that has credibility from the media that conveys the message. The research method used is a quantitative method with descriptive research type. Based on the results obtained from data processing, it can be concluded that there is an influence of news credibility and the type of news on @batamnewsonline Instagram content on followers' trust with Fringing of 393,164 > Fubl 3,087 and a significance level of 0.000 which is 0.05. The big influence of news credibility and type of news on @batamnewsonline Instagram content on followers' trust is 88.7%.
KONSTRUKSI BENTUK-BENTUK KOMUNIKASI DAN IDENTITAS DIRI KONTEN KREATOR PADA MEDIA SOSIAL TIKTOK DALAM DUNIA VIRTUAL Sari, Okta Viana; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 2 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i2.8377

Abstract

Social Media is a digital platform or website that facilitates interaction, information exchange, and content sharing among users online. The development of social media has transformed the way humans communicate and present themselves. Digital identity is an extension of physical self into virtual space, and platforms like TikTok provide a space to build and convey that identity. Self-identity refers to an individual's perception and understanding of who they are. The purpose of this research is to understand how the self-identity of Content Creator Dio Prayogi is presented on the front and backstage, as well as how Dio Prayogi engages in face-to-face interactions. Data collection techniques include in-depth interviews, observation, documentation, and literature review. The data analysis method utilizes the Miles and Huberman analysis model. The research findings on the self-identity of Content Creator Dio Prayogi reveal that on the front stage, Dio creates a more friendly atmosphere, utilizing humorous language, including jokes, banter, or funny language, often becoming key elements in Dio's speaking style. On the backstage, Dio Prayogi may be more authentic and reflect his personal side. Content creator Dio Prayogi employs interpersonal communication, including speaking style, word choice, and the way he interacts with his followers. Social Media is a digital platform or website that facilitates interaction, information exchange, and content sharing among users online. The development of social media has transformed the way humans communicate and present themselves. Digital identity is an extension of physical self into virtual space, and platforms like TikTok provide a space to build and convey that identity. Self-identity refers to an individual's perception and understanding of who they are. The purpose of this research is to understand how the self-identity of Content Creator Dio Prayogi is presented on the front and backstage, as well as how Dio Prayogi engages in face-to-face interactions. Data collection techniques include in-depth interviews, observation, documentation, and literature review. The data analysis method utilizes the Miles and Huberman analysis model. The research findings on the self-identity of Content Creator Dio Prayogi reveal that on the front stage, Dio creates a more friendly atmosphere, utilizing humorous language, including jokes, banter, or funny language, often becoming key elements in Dio's speaking style. On the backstage, Dio Prayogi may be more authentic and reflect his personal side. Content creator Dio Prayogi employs interpersonal communication, including speaking style, word choice, and the way he interacts with his followers.
STRATEGI PUBLIC RELATION DALAM MEMPERTAHANKAN CITRA POSITIF HOTEL SWIS-BELL HARBOUR BAY DIKOTA BATAM PASCA PANDEMI COVID-19 : PENDAHULUAN, KAJIAN TEORI, METODOLOGI PENELITIAN, HASIL DAN PEMBAHASAN, SIMPULAN, DAFTAR PUSTAKA Sofian, Febby; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8391

Abstract

Swiss-Bell Harbour Bay Batam Hotel, impacted by the COVID-19 pandemic, undergoes a study aiming to unveil its post-pandemic image maintenance strategy. With qualitative methods, the research explores inhibiting and supporting factors influencing the hotel's public relations efforts. Using Cutlip, Center, and Broom's public relations strategies, the study employs interviews, documentation, observation, and literature studies for data collection. Public Relations adopts various tactics, emphasizing technological utilization, regular market analysis, events, CSR initiatives, and a consistent commitment to superior service quality. However, challenges persist, notably in employee turnover and reduced foreign guest visits post-COVID-19. Conversely, supporting factors include fostering a pleasant work environment, leveraging word-of-mouth marketing, and forming collaborations with other hotels. In essence, Swiss-Bell Harbour Bay Batam Hotel's post-pandemic image maintenance strategy hinges on technology, market awareness, and quality service, with challenges arising from employee turnover and diminished international guests countered by a positive workplace environment, effective marketing, and strategic partnerships.
ANALISIS FRAMING PEMBERITAAN LARANGAN THRIFTHING PADA MEDIA BATAMPOS.CO.ID DAN BATAMNEWS.CO.ID Builalaq, Viviana; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 3 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i3.8392

Abstract

After the policy of prohibiting the import of used clothing written in Permendag No. 40 of 2022 concerning Export-Prohibited Goods and Import-Prohibited Goods which received many rejection from the public, especially the import used clothing business in Batam City. Departing from this, researchers want to raise the news regarding the ban on thrifting in Batam City on the online media batampos.co.id and batamnews.co.id . This study aims to find out the perspectives of the media batamnews.co.id and batampos.co.id in presenting this ban on thrifting. The study used documentation and observation techniques. The analysis method used by researchers is Zhongdang Pan Gerald M. Kosici's frame analysis model. Data collection through written or loaded archives sourced from the online media batampos.co.id and batamnews.co.id March-April 2023, which contains news about thrifting ban in Batam City. The results of this study, the online media batampos.co.id , which framed the news of the thrifting ban in Batam City, discussed in detail the government's actions and assertions regarding the prohibition of used imported goods from illegal entry, while batamnews.co .id tends to describe in detail the conditions of traders and people who disagree regarding the import ban on secondhand goods in Batam City
Representasi Makna Konflik Keluarga Pada Film Nanti Kita Cerita Tentang Hari Ini Hakim, Aulia; Abidin, Sholihul
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8410

Abstract

The movie "Nanti Kita Cerita tentang Hari" (2020) tells the story of conflict in a family, which reflects a commonsituation that often occurs in society. Although many want a harmonious family, in reality every family has its ownconflicts. This research aims to understand the meaning of family conflict with a descriptive qualitative approachand uses Charless Sanders Pierce theory. The data collection method uses observation, documentation, andliterature study, with the object of research focusing on the movie "Nanti Kita Cerita Tentang Hari Ini". The resultsof the study identified two types of family conflicts, namely conflicts that can be resolved and conflicts that aresustainable.