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All Journal Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Indonesian Journal of Halal Research
Meuthia, Meuthia
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Environmental Science Health Professions Medicine & Pharmacology Public Health Veterinary Other

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Perceived Packaging, Perceived Value, Perceived Quality dan Purchase Intention pada Tenun Kubang di Kabupaten Lima Puluh Kota Lita, Ratni Prima; Meuthia, Meuthia; Alfian, Henmaidi; Dewi, Debi Shintya
Jurnal Samudra Ekonomi dan Bisnis Vol 12 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v12i1.2418

Abstract

One of the creative industries that is developing in West Sumatra is the weaving craft, which is a fabric making with the simple principle of combining yarn lengthwise and transversely. The purpose of this research is to find out perceived packaging, perceived value, perceived quality dan purchase intention on Kubang H.Ridwan BY weaving in Lima Puluh Kota Regency. Descriptive type is used to find out and be able to explain the characteristics of the variables studied in a situation, with a sample size of 95 respondents. The unit of analysis in this study is consumers who have or have never transacted with Kubang H.Ridwan BY weaving, but are familiar or know about Kubang H.Ridwan BY weaving. The frequency distribution of research data is processed using Microsoft Office Excel 2007 applications. The results of the study provide several implications and recommendations for the Kubang H.Ridwan BY weaving business, so that the purchase intention of consumers and prospective consumers increases.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol 7 No 3 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
Keterkaitan Halal Knowledge, Halal Awareness, Halal Traceability dan Halal Purchase Intention pada Konsumen Tenun di Sumbar Putri, Dina Agustin; Lita, Ratni Prima; Suziana, Suziana; Meuthia, Meuthia; Rahmi, Devi Yulia; Triani, Laura Amelia
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.10854

Abstract

The study aims to analyze the influence of halal knowledge, halal awareness, and halal purchase intention, as well as halal traceability as moderating variables. This quantitative research used 150 respondents as samples selected purposively, namely weaving consumers in West Sumatra who understand information about halal weaving. Data was collected using a Google Form questionnaire using a 5-point Likert scale, and analyzed using SEM-PLS. The findings obtained are that halal knowledge has a significant positive effect on halal awareness; halal awareness has a significant positive effect on both halal traceability and halal purchase intention; and, halal traceability has a significant positive effect on halal purchase intention. Finally, halal traceability has been proven to fail to moderate the influence of halal awareness on halal purchase intention.
Internal Initiative vs External Pressure: Evidence from Halal Standard Adoption in Indonesian Food Small and Medium Industries (SMIs) Putri, Nilda Tri; Meuthia, Meuthia; Saputra, Ikhsan Rapi; Rahmahdian S, Rini; Vanany, Iwan; Zakuan, Norhayati
Indonesian Journal of Halal Research Vol. 7 No. 1 (2025): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v7i1.38173

Abstract

This research's focal points are identifying key factors of halal food standards (HFS) in small-medium industries (SMIs) in Padang and exploring the roles of traceability systems in compliance with the halal assurance system (HAS). The sample size included 105 food SMIs in Padang through a survey using questionnaires. The study employed Structural Equation Modeling-Partial Least Square (SEM-PLS) as a data analysis technique. Results demonstrated that external pressure from government regulations and organizational commitment as part of internal initiatives significantly affected HFS adoption, whereas the latter had a stronger effect. Meanwhile, consumer pressure, industrial competition, marketing function, operational improvement, and suppliers had no significant impact. Results also exhibited that HFS adoption and traceability systems had a significant implication for compliance with HAS. The limitation lies in variables related to halal food standard adoption factors. Accordingly, future researchers have to explore the analyzed phenomenon in various research contexts. In sum, the results afford valuable information that is favorable for industries, allowing them to provide better and safer halal food products for consumers. They also indicate that the halal traceability system enables food SMIs to elevate their business and offers a vast potency for further developing halal industries in Indonesia.
Co-Authors Alfian, Henmaidi Budi Rahmadya Devi Yulia Rahmi Dewi, Debi Shintya ERI BESRA, ERI Fahmy, Rahmi Fanessa, Fanessa Hakimi, Nurul Harits, Muhammad Dzakwan El Husnul Khatimah Iwan Vanany Nilda Tri Putri Putri, Dina Agustin Rahayu, Rita Rahmahdian S, Rini Ratni Prima Lita Rida Rahim Saldi, Wardah Awwalin Sanda Patrisia Komalasari Saputra, Ikhsan Rapi Sari, Dellani Mutia Suziana, Suziana Syafira, Tama Aulia Triani, Laura Amelia Vera Pujani Verinita, Verinita Yanti Yanti Zakuan, Norhayati