Article Per Year (5 Year)
p-Index From 2020 - 2025
1.671
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Representamen Bricolage : Jurnal Magister Ilmu Komunikasi ASPIRATION Journal Jurnal Bisnis dan Komunikasi Digital Journal of Dialogos INTERACTION Communication Studies Journal CONVERSE Journal Communication Science
Sadono, Teguh Priyo
Unknown Affiliation
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : CONVERSE Journal Communication Science

 1 
Toxic Masculinity in the Sadfishing Phenomenon within the #LakiLakiTidakBercerita Hashtag: A Netnographic Study of TikTok Content from the Account @bimbluess Fitriyani, Nurul; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4248

Abstract

Toxic masculinity is a form of gender injustice reflected through labeling and stereotypes toward men, especially when they attempt to express emotional vulnerability. This study explores how toxic masculinity is manifested in the sadfishing phenomenon on TikTok, particularly through the hashtag #LakiLakiTidakBercerita and user comments on the account @bimbluess. The phenomenon highlights a paradox in which men’s emotional openness is often met with responses that reinforce hegemonic masculinity norms. Using a qualitative approach through netnographic methods, this research analyzes digital user interactions as part of participatory media culture. The study is framed by standpoint theory and the concept of hegemonic masculinity to understand how gendered power structures operate in digital spaces. The findings reveal five key themes: (1) toxic masculinity as a generational emotional wound, (2) internalized masculine values as social consciousness, (3) fear of vulnerability and masculine performativity, (4) emotional self-sabotage, and (5) the burden of productivity seen as male destiny. These dynamics show how digital platforms can both challenge and reproduce gender norms.
The Influence of Content Marketing on Brand Image Through Customer Engagement Nurazizah, Amelia; Sadono, Teguh Priyo; Palupi, Merry Frida Tri
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4265

Abstract

Technological developments have made social media an important component of business marketing strategies, including Netflix, which uses Instagram to increase audience engagement and build a strong brand image. This study aims to determine the effect of content marketing on brand image through customer engagement on the Instagram account @netflixid. The method used is a quantitative approach with Structural Equation Modeling (SEM) analysis. Data collection through online questionnaires to followers of the Instagram account @netflixid. A sample of 100 respondents with the criteria are followers who have interacted with content on the Instagram account @netflixid. The study found that there is a positive and significant influence of content marketing on customer engagement and brand image. In addition, customer engagement has also been shown to act as a mediator in strengthening the influence of content marketing on brand image. These results emphasize the importance of a relevant and interactive content-based marketing strategy in order to create a positive brand image by increasing customer engagement.
Co-Authors Amina, Nurtyasih Wibawanti Ratna Ayuningtyas, Trisya Apsari Bambang Satriya Djatmiko, Benedictus Raflin Algra Triyoga Fensi, Fabianus Hamim Koli, Nicodemus Kridawati Sadhana Mukti, Baresa Margi Nurazizah, Amelia Nurul Fitriyani Palupi, Merry Frida Tri Palupi, Merry Fridha Tri Parinussa, Olivia Yuniar Pramono , Bambang Sigit Prasetya, Aldian Firdianto Rongrong, Michael Jibrael Setiadi, Muh. Darmawan Siwi, Yogi Raka Tachopisalwong, Attanan Tripalupi, Merry Fridha Widiyatmo Ekoputro Yadnya, Anak Agung Gede Agung Aditya Satwika