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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Representamen Bricolage : Jurnal Magister Ilmu Komunikasi Journal Of World Science ASPIRATION Journal Journal of Scientific Research, Education, and Technology PANDITA: Interdisciplinary Journal of Public Affairs Jurnal Bisnis dan Komunikasi Digital Journal of Dialogos INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Journal of Dialogos
Sadono, Teguh Priyo
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Live Commerce and 'Cozy Aesthetic': Marketing Communication Strategies for MSMEs in Building Digital Loyalty Ratna, Nurtyasih Wibawanti; Sadono, Teguh Priyo
Journal of Dialogos Vol. 3 No. 1 (2026): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xdcgdf02

Abstract

The development of digital technology encourages MSMEs to adapt more interactive and experience-oriented marketing communication strategies. One emerging form of digital marketing innovation is live commerce, which enables real-time interactions between businesses and consumers. This study aims to analyze how the implementation of live commerce packaged with a cozy aesthetic approach is used as a marketing communication strategy for MSMEs in building digital consumer loyalty. This study uses a qualitative approach with a descriptive research type through case studies. Research data were obtained through observations of MSMEs' live commerce practices, analysis of marketing communication patterns, the application of cozy aesthetic visual and emotional elements, and consumer responses in digital interactions. The results show that the integration of live commerce with cozy aesthetics can create a warm, personal, and comfortable communication atmosphere, thereby increasing trust, emotional engagement, and closeness between MSMEs and consumers. This strategy not only has an impact on increasing short-term interactions and transactions but also contributes to building sustainable digital consumer loyalty. Thus, live commerce packaged with a cozy aesthetic approach can be an effective and relevant marketing communication strategy for MSMEs in facing competition in the digital era..
Co-Producing Public Governance: The Role of Non-Governmental Actors in Kampung Lali Gadget Sidoarjo, East Java, Indonesia Arief, Royan Khusnul; Sadono, Teguh Priyo; Novaria, Rachmawati
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 1 (2026): Vol. 5 No. 1 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i1.1047

Abstract

This study explores the practice of public governance through the co-production model initiated by non-governmental actors in Kampung Lali Gadget (KLG), Sidoarjo, East, Indonesia. Rooted in the increasing concerns over children's gadget addiction and the erosion of local cultural literacy, this research employs a qualitative-descriptive approach to examine how community-driven initiatives can serve as alternative forms of public service delivery. Data were collected through in-depth interviews, participatory observations, and document analysis involving community leaders, volunteers, parents, and local institutions. Findings indicate that KLG represents a form of citizen-initiated co-production, in which local youth and civil society actively engage in designing, implementing, and evaluating community-based educational services. The integration of traditional games, cultural learning, and environmental interaction has proven effective in reshaping children's behavior, enhancing community cohesion, and stimulating local economic activities. KLG's governance structure demonstrates adaptive capabilities, with layered evaluation mechanisms aligned with network governance principles. The study concludes that co-production by non-governmental actors, when grounded in local wisdom and social innovation, can provide sustainable public services that are educationally transformative, socially inclusive, and economically empowering. It also contributes to expanding the literature on co-production in community-based education and offers a replicable model for other regions facing similar sociocultural challenges.
Co-Authors Amina, Nurtyasih Wibawanti Ratna Arief, Royan Khusnul Ayuningtyas, Trisya Apsari Bambang Satriya Djatmiko, Benedictus Raflin Algra Triyoga Fensi, Fabianus Hamim Handoko, V Rudy Handoko, V. Rudy Hartutik, Dwi Koli, Nicodemus Kridawati Sadhana Mukti, Baresa Margi Novaria, Rachmawati Nurazizah, Amelia Nurul Aini Yuliandari Harahap, Delvira Nurul Fitriyani Pajala, Samuel Palupi, Merry Frida Tri Parinussa, Olivia Yuniar Pramono , Bambang Sigit Pramono, Bambang Sigit Prasetya, Aldian Firdianto Prasetya, Bambang Jaka Puspitasari, Dia Ratna, Nurtyasih Wibawanti Rongrong, Michael Jibrael Setiadi, Muh. Darmawan Siwi, Yogi Raka Tachopisalwong, Attanan Tri Palupi, Merry Fridha Widiyatmo Ekoputro Yadnya, Anak Agung Gede Agung Aditya Satwika