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All Journal JURNAL ILMU SOSIAL Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal The Messenger Jurnal Common AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Communicology: Jurnal Ilmu Komunikasi Altasia : Jurnal Pariwisata Indonesia Unri Conference Series: Community Engagement Madiun Spoor : Jurnal Pengabdian Masyarakat Jurnal Abdimas Dosma (JAD) Journal of Digital Marketing and Communication IEFBR: Islamic Economics, Finance, and Banking Review Jurnal Abdimas Dosma
Romli, Nada Arina
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Unri Conference Series: Community Engagement

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Optimalisasi Media Sosial Instagram UMKM Mahasiswa Prodi S1 Ilmu Komunikasi UNJ Safitri, Dini; Romli, Nada Arina
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.1-9

Abstract

Student MSMEs are generally not managed well. The awareness of students in urban areas like Jakarta is that they do not fully want to develop student-managed entrepreneurship. However, due to several demands from the campus to become entrepreneurs, UNJ communication science undergraduate study program students created student entrepreneurs by optimizing the social media Instagram. There are 10 student MSMEs managed by students from the Bachelor of Communication Science study program. As a marketing tool, they use Instagram social media to market their business products. The aim of this service activity is to help MSME students be able to optimize Instagram social media so that their MSME products can be competitive. The activity method used is project-based learning in copywriting courses. The results of this activity are that students are able to manage Instagram social media and optimize social media by improving the performance of the content produced, getting likes from users and increasing sales of their products.
Co-Authors achmad, Ghozali Amaliyah, Amaliyah Andriani, Yesi Dini Safitri Euis Puspita Dewi, Euis Puspita Fazli, Luthfi Hakam, Ahmad Ida Ayu Putu Sri Widnyani M. Fikri Akbar Maisya, Salsa Ratu Marisa Puspita Sary Nurpratiwi, Suci Putri, K. Y.S. Putri, Kinkin Yuliaty Subarsa Rosdiani, Khairunnisa Sandy Allifiansyah Setiowati, Dyah Sitanggang, Natasya Ananda Rheta Siti Sujatini, Siti SP, Kinkin Yuliaty SUTJIPTO, VERA WIJAYANTI Wiratri Anindhita, Wiratri Wulandari, Helyana