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All Journal International Journal of Artificial Intelligence Research Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Informasi dan Teknologi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Arifai Ilyas
STIE Bulungan Tarakan
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analysis of The Acceptance Level Of Digital Wallet Users in Digitally Parking Payment Using The Technology Acceptance Model Approach Launtu, Ansir; Nurlina; Mentalita, Hotma; Ilyas, Arifai; Munizu, Musran
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.482

Abstract

This study aims to identify the factors that affect users' acceptability of using an e-wallet to pay for parking. We used a cross-sectional quantitative approach to carry out this study. We distributed questionnaires and conducted surveys to gather data. This study's population includes anybody who pays with a mobile wallet and utilizes parking services. One hundred people made up the study's sample. Using SmartPLS, we performed statistical data analysis that involved hypothesis testing, inner and outer model analysis, and examination of the data. It's evident from the hypothesis results that using e-wallets to pay for parking makes consumers feel more productive. Users' perception of the usefulness of utilizing e-wallets to pay for parking is indicated by their approval of the PU3 indication. However, because security rejects their goal of using e-wallets, users do not feel secure when using them. Perceived utility and subjective norms are the main determinants of e-wallet acceptance as a payment method; design comes in second. The hypothesis that most influences this research is the relationship between perceived ease of use and perceived usefulness, with perceived ease of use being influenced by design.
Analysis of the Influence of Product Cost and Perceived Advertising Costs Through Digital Devices on Digital Brand Equity of American Fast-Food Products McDonalds Sudirjo, Frans; Fajri, Muhammad Iqbal; Ilyas, Arifai; Kespandiar, Tengku; Permadi, Indra
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.497

Abstract

The purpose of this research is to demonstrate and examine how perceived advertising budget and pricing deals affect perceived quality and brand image, as well as how brand loyalty, brand awareness, and brand image are affected. Descriptive research is what this study is doing. The research approach employed by the investigators was a cross-sectional design. In this study, a questionnaire is used to collect data. This study's target demographic consists of all individuals who have visited, seen, and bought merchandise. Scientists employed judgmental sampling, a non-probability sampling method. One hundred persons made up the research sample. This study makes use of the confirmatory factor analysis approach in conjunction with the SEM data processing technology. The analysis's findings indicated that perceived advertising spending positively impacted perceived quality. Brand loyalty is positively impacted by perceived ad spend. Brand recognition is positively impacted by perceived ad spending. Brand image benefits from perceived advertising expenditure. Discounts on prices positively impact the perception of quality. Discounts have a detrimental effect on a brand's reputation. Thus, these results provide important insights for companies in designing their marketing strategies. They need to carefully consider the allocation of their promotional funds, ensuring that investment in perceived advertising spending is balanced with the benefits derived while also being mindful of the risks associated with excessive use of price deals. By understanding the relationship between these factors, companies can optimize their marketing efforts to strengthen their brand image and improve their product performance in the marketplace.
Analysis Of The Influence Of Digital Brand Perception And E-Wom On Repurchase Intention Of Internet Protocol Television Service Product Kuspriyono, Taat; Silvia Ekasari; Arifai Ilyas; Donny Dharmawan; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2252

Abstract

The purpose of this study is to determine whether brand image and unfavorable electronic word-of-mouth factors have an impact on repurchase intentions. The study's population consists of social media users in a few Indonesian cities. With a sample size of 100 respondents, researchers employed a non-probability sampling method with a purposive sampling strategy. This study use questionnaires and literature reviews as data collection methods. Researchers employed quantitative techniques in this study. The path analysis method was applied by researchers. Based on the findings, it was determined that the negative electronic word-of-mouth variable had a direct impact on the brand image variable. The purchasing choice variable is directly impacted by the unfavorable electronic word-of-mouth variable. The repurchase intention variable is directly impacted by the brand image variable. Negative brand perception and electronic word-of-mouth have an impact on the repurchase intention variable. Via the brand image variable, the negative electronic word-of-mouth variable indirectly affects the repurchase intention variable. The aforementioned points provide an explanation for how brand image influences repurchase intentions when it comes to electronic word-of-mouth. It is intended that these findings would help the business sustain and improve electronic word-of-mouth on social media in the future.
The Influence Of Digital Marketing And Product Quality On Online Purchase Intention Moderated By Product Variation Setiawan, Zunan; Anwar, M.; Judijanto, Loso; Ilyas, Arifai; Elizabeth, Elizabeth
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1330

Abstract

A Because the current online shopping phenomenon continues to grow, businesses must be aware of the importance of digital marketing and providing quality products so that customers can buy goods on the market. This study aims to examine and analyze the influence of digital marketing and product quality on purchase intention with the product variations as an moderating variable in Tokopedia aplication users. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 60 respondent source was distribution of questionnaires to Tokopedia users in Indonesia by online via WhatsApp. The data analysed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the digital marketing and product quality have a significant positive effect on purchase intention, while product variations not have a significant effect on purchase intention in Tokopedia aplication user. The product variations is able to moderate the influence of digital marketing and product quality on purchase intention. The findings of this study can be reference uses as reference for future researchers who will study similar problems. This research can also be used as evaluation material for management of companies that sell products on Tokopedia to pay more attention to digital marketing and product quality in order to make it easier to carry out marketing with a wider reach and increase consumer purchase intention
Technology Adoption Segmentation of MSMEs in Border Areas using TRI and Hierarchical Clustering Fadlan, Muhammad; Muhammad, Muhammad; Suprianto, Suprianto; Hadriansa, Hadriansa; Ilyas, Arifai
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 14 No. 3 (2025): JULY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v14i3.2398

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in border areas such as Nunukan-Sebatik often face challenges in adopting modern technologies, which hinder their growth and competitiveness. This study employs a segmentation approach using agglomerative hierarchical clustering based on the Technology Readiness Index (TRI) to segment MSMEs in border areas and develop targeted strategies to accelerate technology adoption. A hierarchical clustering technique is applied to segment MSMEs according to their technology readiness levels. Data on technology readiness were collected through surveys, and the clustering results were analyzed to identify distinct MSME groups. The TRI score was 3.72, indicating a high level of technology readiness, which suggests that many MSMEs are open to technological innovation into their daily operations. The results also reveal that MSMEs in Nunukan-Sebatik can be grouped into two clusters based on hierarchical clustering:  Cluster 1, which consists of MSMEs that are more prepared and optimistic about technology adoption, and Cluster 2, which faces significant challenges. These findings highlight a digital readiness gap among MSMEs, where only a tiny portion (Cluster 1) is fully prepared, while the majority (Cluster 2) still encounters barriers to adoption.
Co-Authors Anwar, M. Donny Dharmawan Elizabeth Yohanes Fajri, Muhammad Iqbal Frans Sudirjo Hadriansa, Hadriansa Judijanto, Loso Kespandiar, Tengku LAUNTU, ANSIR Mentalita, Hotma MUHAMMAD FADLAN Muhammad Muhammad Musran Munizu Nurlina Permadi, Indra RR. Ella Evrita Hestiandari Setiawan, Zunan SILVIA EKASARI Taat Kuspriyono, Taat