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Journal : Al-Khidmah Jurnal Pengabdian Masyarakat

Meningkatkan Kapabilitas Financial UMKM Melalui Rancangan dan Pengelolaan Keuangan di Kecamatan Sidayu Bintan Fitriyah, Duta; Albar, Kholid; Arifiansyah, Farhadi
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): OKTOBER
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i2.3051

Abstract

This service aims to evaluate efforts to improve the financial capability of Micro, Small and Medium Enterprises (MSMEs) in Sidayu District through interventions in drafting and good financial management. The service method used is training and mentoring for 1 month to 35 MSME players in the area. The results of the service showed that there was a significant increase in the ability of MSME financial bookkeeping, from 35% before the program to 78% after the program. In addition, the proportion of MSMEs that have a written financial plan also increased from 22% to 63%. Another interesting phenomenon is the increase in MSME access to formal capital sources, from 28% before the program to 54% after the program. These findings indicate that financial design and management interventions can improve the financial capability of MSMEs, which in turn promotes financial inclusion at the micro enterprise level.
Implementasi Tekhnologi Dalam Membangun Ekonomi Masyarakat Desa Ketapang Lor: Digitalisasi Pemasaran Sebagai Solusi Problematika Marketing Kekinian Al Ishaqi, M. Afthon; Albar, Kholid; Rolianah, Wiwik Saidatur; Arifiansyah, Farhadi; Istifadhoh, Nurul
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i1.3772

Abstract

Digital transformation has changed the marketing landscape, offering new opportunities for rural areas to boost the local economy through marketing digitalization. This program aims to improve the digital literacy and marketing skills of the Ketapanglor Village community, focusing on the use of digital platforms to market local products. The program used a qualitative approach with descriptive methods, involving observation, in-depth interviews, and Focus Group Discussions (FGDs). Training and mentoring were provided to participants consisting of PKK mothers, MSME owners, and individuals interested in becoming affiliators. Results showed significant improvements in participants' digital literacy and marketing skills, which contributed to an average 30% increase in sales of local products. Key challenges faced include limited technological infrastructure and participant motivation. Ongoing support and collaboration with local stakeholders were identified as key factors to overcome these barriers. The program successfully improved the economic welfare of the Ketapanglor Village community and contributed to the development of the digital economy at the local level. The implications of the findings emphasize the importance of improving technological infrastructure and continued training to ensure the sustainability of the program. The program can serve as a model for other regions in implementing digital marketing strategies.