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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI INTEGRITAS : Jurnal Pengabdian International Journal of Economics Development Research (IJEDR) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Convergence : The Journal of Economic Development Sricommerce: Journal of Sriwijaya Community Services Journal of Research on Business and Tourism Terbuka Journal of Economics and Business Cakrawala: Jurnal Pendidikan WELFARE Jurnal Ilmu Ekonomi
Surgawati, Iis
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Economic Value of Brand : The Role of Gamification, Price Fairness Perception, and Service Quality on Brand Equity through Customer Trust of Wardah Cosmetics Astuti R, Wanda Puspa Dewi; Komaludin, Ade; Surgawati, Iis
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8822

Abstract

This study aims to explore the economic value of brand equity by analyzing the roles of gamification, perceived price fairness, and service quality, with customer trust as a mediating variable. The research focuses on consumers of Wardah cosmetics on the Shopee e-commerce platform. A quantitative approach was employed using a purposive sampling technique with a total of 385 respondents. Data were collected through a structured questionnaire using a five-point Likert scale. The findings reveal that gamification, perceived price fairness, and service quality each have a positive and significant impact on customer trust. Furthermore, these three variables also directly influence brand equity positively and significantly. Customer trust itself has a significant mediating role in the relationship between the independent variables and brand equity. These results highlight that enhancing the interactive experience, ensuring fair pricing, and improving service quality contribute to building customer trust and, in turn, strengthening the economic value of the brand.
Expanding Access: Opportunity to Strengthen Food Security during the Covid-19 Pandemic (A Study on the Poor in Tamansari District, Tasikmalaya City) Nasution, Fatimah Zahra; Surgawati, Iis
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 3 (2023): July - September, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.3.5846

Abstract

This study aims to estimate food security maps, measuring opportunities for physical access, economic access, and social access to food both partially and jointly in strengthening food security and to test the independence between food security and poverty during the Covid-19 pandemic in poor households in Tamansari District, Tasikmalaya City. The research method used is the explanatory method, while the data analysis method uses proportion estimation and regression analysis and the Chi-Square test. The results showed that during the Covid-19 pandemic, it was estimated that there were around 1.34% to 10.66% of poor people in Tamansari District, Tasikmalaya City who were classified as "severe food insecure", 15.63% to 32.37% classified as "prone to food" or “moderate level of food insecurity”, 53.54% to 72.46% classified as “slightly food insecure” and 2.00% to 12.00% classified as “food safety”. Another finding is that partially physical access and economic access have a very large opportunity, namely 97.1% and 99.2%, while social access is 46.7% in strengthening food security during the Covid-19 pandemic for poor communities in Tamansari District Tasikmalaya City. Together, the opportunities for physical access, economic access and social access in strengthening food security during the Covid-19 pandemic are even close to 100%. This study did not show any relationship between food security and poverty.
Hotel’s Sustainable Business Strategy During and Post COVID-19 Pandemic : A case study at Hotel Grage Resort Sangkan, Kuningan, Indonesia Awaluddin, Robi; Surgawati, Iis
Journal of Research on Business and Tourism Vol. 4 No. 1 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004120242

Abstract

The COVID-19 pandemic has had a significant impact on the hospitality industry, especially the Grage Resort Sangkan hotel in Kuningan Regency, which has had a decreased occupancy rate of up to 50 percent. This study aims to map the sustainable strategies implemented by the Grage Resort Sangkan hotel in Kuningan Regency during and after the Covid-19 pandemic. The qualitative method used in this study is a research method used with in-depth interview on stakeholders related to four aspects of management: marketing, production, human resource, and financing, also with the 9-elements business model canvas mapping approach including customer segments, value propositions, channels, revenue streams, key resources, customer relationships, key activities, key partnerships, and cost structure. The results of the study show that, when a pandemic occurs, the strategy taken is to lay off contract workers and work from home for permanent employees, change marketing strategies from offline to focusing on digital marketing, sell vouchers that are valid for up to one year. Meanwhile, moving further into the COVID-19 pandemic, hotels continue to use digital marketing strategies and continue to maintain health protocols, provide discount vouchers until stable income returns sustainably.
PENDAMPINGAN BUMDES UNTUK OPTIMALISASI POTENSI EKONOMI DESA CIKONENG MELALUI PENGEMBANGAN UNIT USAHA AYAM PEDAGING Supriadi, Apip; Ramadhan, Rifky Wahyu; Komarlina, Dwi Hastuti Lestari; Surgawati, Iis; Nugraha, Galih; Ardiani, Gusti Tia
INTEGRITAS : Jurnal Pengabdian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i2.6959

Abstract

Abstrak Desa Cikoneng di Kabupaten Ciamis memiliki potensi ekonomi yang melimpah, mulai dari sektor pertanian, peternakan, hingga industri rumah tangga. Namun demikian, kontribusi ekonomi dari Badan Usaha Milik Desa (BUMDes) masih tergolong rendah karena terbatasnya diversifikasi usaha. Saat ini, BUMDes hanya mengelola satu unit usaha peternakan sapi dan kambing. Untuk menjawab permasalahan tersebut, kegiatan pengabdian ini bertujuan mendampingi BUMDes dalam mengembangkan unit usaha baru berupa peternakan ayam pedaging. Program ini bertujuan memperkuat kelembagaan BUMDes, meningkatkan keterampilan masyarakat, serta mendorong terciptanya lapangan kerja baru. Metode yang digunakan adalah Participatory Rural Appraisal (PRA) untuk memastikan seluruh tahapan dirancang berbasis kebutuhan lokal. Hasil dari kegiatan ini berupa: dokumen studi kelayakan usaha ayam pedaging, peningkatan kapasitas masyarakat melalui pelatihan teknis, pembentukan kelompok kerja produktif, serta publikasi hasil kegiatan. Melalui program ini, diharapkan terjadi peningkatan kontribusi PADes, peningkatan kesejahteraan warga, dan terciptanya kemandirian ekonomi desa berbasis potensi lokal. Kata Kunci: BUMDes; ayam pedaging; pemberdayaan masyarakat; pelatihan; ekonomi desa Abstract Cikoneng Village in Ciamis Regency possesses abundant economic potential, spanning agriculture, livestock, and home industries. However, the economic contribution of its Village-Owned Enterprises (BUMDes) remains limited due to a lack of business diversification. Currently, BUMDes only manages one livestock unit focused on cattle and goats. This community service project aims to assist BUMDes in developing a new broiler chicken farming unit. The program focuses on strengthening institutional capacity, improving community skills, and creating new job opportunities. The Participatory Rural Appraisal (PRA) method is applied to ensure that every stage aligns with local needs. The outcomes include a feasibility study document, technical training for villagers, the establishment of a productive working group, and dissemination through publications. This initiative is expected to enhance local revenue (PADes), improve community welfare, and build economic self-reliance based on local potential. Keywords: BUMDes; broiler chicken; community empowerment; training; village economy
Co-Authors Ade Komaludin Allicia Deana Santosa Ardiani, Gusti Tia Astuti R, Wanda Puspa Dewi Fatimah Zahra Nasution, Fatimah Zahra Galih Nugraha Hanapia, Asep Yusup Hendratawan, Febrialdy Husna Arifah, Husna Jurni Hayati Komarlina, Dwi Hastuti Lestari Kurniawan, Dian Meidy H, Moch. Fauzan Mela Yuliani, Novi Muhammad Aliyuddin Nugraha, Cindera Syaiful Rahayuningrat, Rahayuningrat Rifky Wahyu Ramadhan Robi Awaluddin Rusliana, Nanang Sri Hardianti Sartika, Sri Hardianti Supriadi, Apip Taufik Rakhmat, Anwar Yuliani, Novi Mela Zahra Nasution, Fatimah