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All Journal Jurnal Teknologi Informasi dan Ilmu Komputer Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL PENDIDIKAN TAMBUSAI JURTEKSI Jurnal Review Pendidikan dan Pengajaran (JRPP) JATI (Jurnal Mahasiswa Teknik Informatika) JISA (Jurnal Informatika dan Sains) Community Development Journal: Jurnal Pengabdian Masyarakat Teknik: Jurnal Ilmu Teknik dan Informatika DECODE: Jurnal Pendidikan Teknologi Informasi Jurnal IPTEK Bagi Masyarakat Jurnal Ilmiah Teknik Mesin, Elektro dan Komputer (JURITEK) Jurnal Teknik Informatika dan Elektro (JURTIE) Ilmu Komputer untuk Masyarakat Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research J-ENSITEC (Journal of Engineering and Sustainable Technology) Jurnal Pengabdian Bersama Masyarakat Indonesia
Fadli, Sofiansyah
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Other

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Journal : Jurnal IPTEK Bagi Masyarakat

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Pelatihan dan Pendampingan Pemasaran Berbasis Digital untuk Mendukung Ekonomi Hijau pada Kelompok UMKM Pengrajin Rotan Febrian, Melyana; Fadli, Sofiansyah; Saikin, Saikin
Jurnal IPTEK Bagi Masyarakat Vol 4 No 3 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v4i3.1104

Abstract

Rattan crafts SMEs have the potential to support a sustainable economy (green economy). Limited access to digital technology and a lack of understanding of online marketing are the main obstacles to enhancing the competitiveness of SME products. This activity aims to provide training and digital-based marketing assistance to groups of rattan craft SMEs, in order to improve their skills in utilizing digital platforms. The training method includes delivering material on digital marketing as well as hands-on practice in creating accounts and optimizing marketing features on social media, particularly Facebook. The activity was evaluated through pretests and posttests. The training results showed that the average score of participants increased from 33.75% in the pretest to 75% in the posttest. The training also helped participants in developing a more effective product branding strategy in line with the green economy concept. With this program, it is expected that rattan craft SMEs can become more independent in marketing their products digitally, reach a wider market, and contribute to creating more environmentally friendly and sustainable businesses.
Co-Authors Akbar, Jihadul Alpan, Muh. Andikasari, Bq Devi Andikasari, Devi Apriati, Yati Aryandhana, Lalu Bintang Cahyanti, Riska Indah Darusman, Marzuki Dewi, Lina Astika Didik Sudyana Fahmi , Hairul Fahmi, Hairul Fauzi Zulkarnain, Mohammad Febrian, Melyana Husnul Khotimah Ilhami, L. Tatang Arif Indah Cahyanti, Riska Khairul Imtihan khairunnisa, Baiq Lalu Mutawalli Mardi Mardi Maulana Ashari Mohammad Taufan Asri Zaen Muhammad Fauzi Zulkarnaen Muliana, Muliana Muniarti, Wafiah Musofa, Aolia Nurul Maulida, Nurul Pirmansyah Pirmansyah Pratiwi, Baiq Evi Putra, Lalu Herjayadi Sa'adati, Yuan Sadri, Muhammad Saeful Hamdi Saikin Septiani, Ria Sunardi Sunardi Tantoni, Ahmad Wafiah Murniati Wahyuni Putri, Sri