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Pandemi Covid-19: Tantangan Ekonomi dan Bisnis Sumarni, Yenti
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 6, No 2 (2020)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v6i2.3630

Abstract

The Covid-19 pandemic is currently sweeping the world including Indonesia, which has had various impacts including the economic sector.This study aims to determine the impact of the Covid-19 Economic and Sharia Business challenges in Indonesia. This type of research is a type of library research and using the qualitatif analysis. The results of this study indicate the impact of the Covid-19 Pandemi that occurred on the global economy including the economy in Indonesia. From this pademic impact the decline in demand for sharia products and hampered production of sharia because raw materials come from outside countries, the impact of this pademic affects this hampered the realization of investment. No exception, investors who plan to invest their capital in Islamic businesses. Increasing the risk of Islamic financial institutions from this challenge Sharia economic and business strategies can overcome the impact of the Covid-19 pademic. It is expected that Islamic economic and business actors show empathy and solidarity with stakeholders. Sharia business people compile more profitable business strategies. Sharia business actors utilize and support stimulus programs from the government. Islamic banking and other financial institutions must start revising growth targets, applying digital transaction technology in one solution. Sharia economics and business can play a role in restoring economic shocks by prioritizing the attainment of sharia objectives (sharia maqashid) Keywords: Covid-19 Impact, Indonesian Economy, Sharia Economy and business.
Pengaruh Etos Kerja Islam, Disiplin Kerja, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan pada Badan Pusat Statistik (BPS) Provinsi Bengkulu Wahyuningsih, Resti Eka; Hak, Nurul; Sumarni, Yenti
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1814

Abstract

This examination plans to determine whether the factors of Islamic work ethic, work discipline, work motivation and work environment have an impact on employee performance. The Central Statistics Agency (BPS) of Bengkulu Province was the subject of the research. The population of this study consisted of all employees of the Bengkulu Province Central Statistics Agency, totaling 61 respondents. The data analysis method is multiple linear regression. Based on the test results, the Islamic work ethic and work discipline variables have a partially significant influence on employee performance. For the time being, work motivation and work environment do not have much influence on employee performance. Then simultaneously or together the factors of Islamic work ethic, work discipline, work motivation and work environment essentially influence the implementation of employee performance at the Central Bureau of Statistics (BPS) of Bengkulu Province. 
Analisis SWOT Strategi Pemasaran Produk Perbankan Syariah di Era Society 5.0 (Studi Kasus PT Bank Syariah Indonesia KC Bengkulu S Parman) Aini, Hajjatul; Hak, Nurul; Sumarni, Yenti
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1786

Abstract

The purpose of this research is to determine the supporters, obstacles and efforts of PT Bank Syariah Indonesia KC Bengkulu S Parman in marketing BSI Easy Wadiah Savings products in overcoming the marketing of BSI Easy Wadiah Savings products in the era of society 5.0. This research uses qualitative methods by collecting primary data, direct interviews with BSI and secondary data in the form of journals, scientific works and books related to the discussion. The data analysis technique used is descriptive analysis method and SWOT analysis. The research results showed that the identification of these internal factors resulted in 5 (five) strengths and 1 (one) weakness. Meanwhile, the results of identifying these external factors produced 4 (four) opportunities and 2 (two) threats for PT Bank Syariah Indonesia KC Bengkulu S Parman.
ANALISIS MARKETING MIX SYARIAH DALAM MENINGKATKAN JUMLAH PENGUNJUNG TERHADAP OBJEK WISATA DAERAH BENGKULU (STUDI KASUS OBJEK WISATA PULAU KUMAYAN KOTA BENGKULU) Ilhami, Marda Rido; Hak, Nurul; Sumarni, Yenti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15268

Abstract

The purpose of this studi was to describe a marketing mix based on sharia marketing in increasing visitors to the Kumayan Island tourist attraction, Bengkulu City. This research method uses descriptive qualitative. The results of the research concluded that the Kumayan Island tourist attraction has implemented the 7p marketing mix but there are 2 elements that have not been implemented perfectly, namely the place related to distribution which has not involved third parties to collaborate with tourism managers and physical avidence where the physical facilities provided are not yet adequate. from road access which is often flooded, toilets (WCs) which are only in the parking area, to wooden prayer rooms located above swamps are very vulnerable to use. The marketing carried out by the managers is also carried out in accordance with sharia, starting from the absence of any element of usury in the marketing, in all aspects it is carried out without coercion (consensual), free from defective goods and also free from false promotions. By implementing a sharia marketing mix, managers can increase visitors as proven by visitors who always come to visit more than once.
Strategi Pemasaran Produk Tabungan Gemess Dalam Meningkatkan Jumlah Nasabah Di Koperasi LKMS Ukhuwah Bintang Ihsani Kota Bengkulu Carolin, Chintia; Elwardah, Khairiah; Sumarni, Yenti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.8356

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran produk Tabungan Gemess dalam meningkatkan jumlah nasabah di Koperasi LKMS Ukhuwah Bintang Ihsani Kota Bengkulu. Lembaga keuangan syariah hadir sebagai pilihan bagi masyarakat yang menginginkan sistem ekonomi yang tidak hanya berorientasi pada profit, tetapi juga mengandung aspek sosial dan spiritual. Penelitian ini merupakan penelitian lapangan dengan menggunakan pendekatan kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi, sedangkan teknik analisis data menggunakan reduksi data, penyajian data, dan penarikan kesimpulan. Untuk memperkuat analisis, digunakan pula pendekatan analisis SWOT dalam mengidentifikasi faktor internal dan eksternal yang mempengaruhi strategi pemasaran. Hasil penelitian menunjukkan bahwa strategi pemasaran tabungan Gemess telah diterapkan melalui pendekatan bauran pemasaran (marketing mix) yang mencakup aspek produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Berdasarkan analisis SWOT, kekuatan utama terletak pada daya tarik produk dan kualitas pelayanan, sedangkan peluang berasal dari meningkatnya kesadaran masyarakat untuk menabung dan potensi pasar dari kalangan pelajar. Kelemahan yang dihadapi berupa keterbatasan media promosi dan jangkauan pemasaran, serta ancaman dari persaingan lembaga keuangan lain. Strategi pemasaran yang optimal adalah strategi SO, yaitu memanfaatkan kekuatan untuk menangkap peluang melalui peningkatan promosi, perluasan kerja sama, dan inovasi layanan. Strategi ini diharapkan mampu meningkatkan jumlah nasabah secara berkelanjutan.
Consumer Perspectives and Certification Barriers: A Case Study at Rumah Makan Uda Denai Febrian, Adli; Sumarni, Yenti
Halal Science Volume 1 Issue 1
Publisher : ETFLIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58920/halal0101361

Abstract

Halal certification plays a crucial role in ensuring food compliance with Islamic law, yet its adoption among small food businesses in Indonesia remains limited. This case report addresses this gap by examining consumer perceptions and identifying the barriers faced by small restaurant owners in pursuing halal certification. The study was conducted at Rumah Makan Uda Denai in Bengkulu City, employing a qualitative descriptive approach. Data were collected through semi-structured interviews, observation, and documentation, involving eight informants. Thematic analysis and data triangulation were employed to ensure the validity of the findings. Findings reveal a spectrum of consumer attitudes, ranging from formal reliance on certification to informal trust in the owner's religious commitment. The primary barrier identified is the owner's limited awareness and understanding of the certification process, which is further compounded by insufficient institutional support. These results underscore the need for targeted outreach and simplified certification mechanisms to support small enterprises. The study contributes to discussions on halal governance in microbusiness settings and highlights practical implications for policymakers and certifying bodies.