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All Journal Jurnal Abdimas Akademika KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Soedjoko, Dodi Kusuma Hadi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Product Quality, Price and Service Quality on Customer Repurchase Intention at Marboba Outlet Sagara, Deby; Muslih, Basthoumi; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hvbt4853

Abstract

Research aim : The purpose of this study is to examine and analyze the effect of product quality, price, and service quality partially and simultaneously on customer repurchase intention at Marboba Outlet. Design/Methode/Approach : This study uses a quantitative approach and the technique used is causal associative. The population for this study were all customers who had purchased marboba products and the sample used in the study were 40 respondents who had repurchased and were analyzed using multiple linear regression methods. Research Finding : The results of this study are product quality, price, and service quality partially and simultaneously influence customer repurchase intention at Marboba Outlet. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : The limitation of this research is the lack of time in sampling because it has entered the rainy season.
Marketing Strategy for Semar Rice in Increasing Sales Prasetyo, Santo Febri; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nwgayj07

Abstract

Research aim : The aim of this research is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in increasing sales. This research uses qualitative research using researchers as an important tool for collecting and interpreting data. This data collection method includes documentation studies, interviews and direct observation. Design/Methode/Approach : The brand image of UD Sholeh Jaya Semar rice is well known and familiar to the public so that it does not raise public doubts about the quality of UD Sholeh Jaya's rice production to meet consumption needs. The marketing strategy for Semar UD Sholeh Jaya rice products is through direct distribution and indirect distribution. Where direct distribution is carried out with the marketed product being delivered directly to regular consumers or consumers (the general public) who immediately come to make purchases on the spot
Analysis of Reward System, Work Facilities, and Work Discipline on the Performance of PPPA Social Service Employees of Nganjuk Regency Setiyowati, Eni; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6045

Abstract

Research purposes: To identify the influence of the Reward System, Work Facilities, and Work Discipline on employees of the Nganjuk Regency PPPA Social Service. Design/Method/Approach: This study uses a quantitative method with a causal association approach. The method is in the form of a questionnaire tested with reliability and validity tests. Using multiple linear regression analysis, and hypothesis testing (t-test, and F-test). The location of the study was at the Nganjuk Regency PPPA Social Service with the research population being all employees of the Nganjuk Regency PPPA Social Service. The sample population was 45 employees consisting of 26 ASN employees and 19 Non-ASN employees. Research Findings: In this study, the results of the T-test and F-test of each variable Reward System (X1), Work Facilities (X2), and Work Discipline (X3) have a significant effect on Employee Performance (Y). On the other hand, 0.851 means that the magnitude of the variable can explain Employee Performance by 85.1%. So there are still 14.9% other factors that still influence employee performance at the Nganjuk Regency PPPA Social Service. Theoretical Contribution/Originality: This study provides significant theoretical contributions and strengthens the literature on the findings of the influence of independent variables on dependent variables. Practitioner/Policy Implications: In practice, this research offers a solution to identify factors that influence employee performance. Research Limitations: The variables currently used do not fully influence employee performance by 85.1%, so there are still several other factors that influence employee performance so further research is needed.
Analisys Self-Efficacy and Job Satisfaction on Employee Performance at Lotus Garden Hotel Kediri Rahmadani, Dewi Mutiara; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6097

Abstract

Research aim : The purpose of this study is to analyze the effect of Self Efficacy variables and Job Satisfaction variables partially and simultaneously on employee performance variables at Lotus Garden Hotel Kediri. Design/Method/Approach : This research approach uses quantitative with causality techniques. For the population of this study were all employees of Lotus Garden Hotel Kediri from all departments and the sample used in the study was 44 respondents and analyzed by multiple linear regression method. Research Finding : The results obtained from this study are that the Self Efficacy and Job Satisfaction variables are proven to have a significant effect partially and simultaneously on employee performance variables. Theoretical contribution/Originality : There are not many studies that discuss the influence of the Self Efficacy variable and the Job Satisfaction variable on the Employee Performance variable, as for research that discusses in the context of non-service companies. The novelty is that this research was conducted in the service industry sector, namely hospitality. Practitionel/Policy implication : Can be used as a reference for human resource management in the hospitality industry to improve employee performance. Research limitation : The limitation of this research is that it does not include many independent variables that can also affect employee performance.
Analysis of the Role of Leadership and Work Discipline in Increasing Employee Productivity at the Nganjuk Regency Cooperative and Micro Enterprise Service Dewi, Fitriana; Soedjoko, Dodi Kusuma Hadi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.7112

Abstract

Research aim: This research aims to analyze the role of leadership and work discipline in increasing employee productivity at the Department of Cooperatives and Micro Enterprises and the extent to which leadership influences employee productivity Design/Methode/Approach: This research uses a qualitative approach with descriptive research type. Data was collected through in-depth interviews and observations. The subjects of this research were leaders and employees who were selected to gain an in-depth understanding of the dynamics of leadership and work discipline. Research Findings: The findings of this research reveal that the role of leadership and work discipline have a significant impact on increasing employee productivity.  Effective leadership is able to provide clear direction and motivation to employees, while high work discipline encourages employees to be more consistent and responsible in carrying out their duties. Theoretical contribution/Originality: The theoretical contribution of this research lies in developing an understanding of the relationship between leadership, work discipline and employee productivity. This research integrates leadership theory and work discipline within a SWOT analysis framework, which provides a new perspective. These findings contribute to the development of human resource management theory in the public sector, especially in increasing employee productivity. Practitionel/Policy implications: This research recommends that organizations prioritize leadership development programs and establish a clear work discipline framework.  These findings are relevant for public institutions that aim to optimize employee workforce performance. Research limitation: The limitation of this research lies in its focus only on the Nganjuk Regency Cooperatives and Micro Enterprises Service, so the results cannot be fully generalized to other agencies. Future research can expand the object of study to other agencies to compare the influence of leadership and work discipline on employee productivity in various contexts.
Co-Authors Al Arif, Muwazirullah Iskandar Aldyawan, Aling Alifiano, Aldo Bani Amin Tohari Arfashera, Niken Agnes Basthoumi Muslih Daroiin, Dela Dewi, Fitriana Dialazta, Wildan Hadiansyah, Ilham Hendy Hermawan Hery Purnomo Khoiriyah Khoiriyah M. Zainal Arifin Margiantoro, Febryan Nanda Murtadho, Mohammad Setiawan Ningtiyas, Anisha Wahyu Nugraha, Galih Punta Indra Nurfadila, Meysa Permata, Tika Indra Pipit Rahayu Prasetyo, Santo Febri Pratama, Farrendi Ananda Putra Pratama, Ramadhian Aji Prayogy, Mia Dwi Puspasari, Susmi Dia Putri, Arum Eka Refany Putri, Dhea Keniza Putri, Rizka Chandra Nila Rahmadani, Dewi Mutiara RESTIN MEILINA Rino Sardanto Rizqi, Ahmad Sagara, Deby Sari, Alyantria Novita Sari, Amanda Jeanrani Dyah Permata Satria, Danang SB, Sigit Wisnu Septiyani, Amellia Dwi Setiyowati, Eni Sholeh, Mochamad Sigit Ratnanto Soeprajitno, Edy Djoko Solikhah, Narulita Ayu Sugiono, Sugiono Suprijono, Kezia Tirza Susi Damayanti, Susi Susilowati, Yeni Putri Trimurti, Andi Fajar Ulfiana, Annisa Wibowo, Dwi Ariyani Putri Yasir Yasir Yusita, Devi Gadis Rio