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All Journal The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal TAMBORA Societas : Jurnal Ilmu Administrasi dan Sosial Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Bina Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Raflesia Akuntansi Parta: Jurnal Pengabdian Kepada Masyarakat Indonesian Business Review Jurnal Informatika Teknologi dan Sains (Jinteks) SENTRI: Jurnal Riset Ilmiah Abdimas Indonesian Journal Benefit : Journal of Bussiness, Economics, and Finance Journal of Educational Management Research Jurnal Nusa Manajemen ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Edumaspul: Jurnal Pendidikan
Cahyono, Tomy Dwi
Universitas Teknologi Sumbawa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pemasaran Digital Praktis Untuk UMKM: Pendampingan Perempuan Keluarga Nelayan Di Desa Labuhan Burung Nurasia Nurasia; Irawati Irawati; Sri Andriani; Jannatun Aliyah; Wilia Ismiyarti; Tomy Dwi Cahyono; Ryan Suarantalla; Erwin Mardinata; Hanifa Sri Nuryani
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m8qm0404

Abstract

This community service program aimed to strengthen the digital marketing capacity of fish-processing micro-enterprises in Labuhan Burung Village, Buer District, Sumbawa Regency. The participants were 25 women, mainly spouses of capture-fishery and aquaculture workers, who developed premium and non-premium fish-ball products. The program applied participatory training and practice-based mentoring for approximately four months, covering needs identification, segmentation-targeting-positioning, digital platform selection, AIDA-based content development, product photography, packaging, labeling, and sales communication. Evaluation was descriptive and used participant observation, discussions, documentation, and assessment of practice outputs. The activities indicated that participants were able to distinguish the roles of Facebook, Instagram, TikTok, and WhatsApp; prepare more focused promotional messages; practice product photography; and understand the relationship between packaging, labels, information transparency, and consumer trust. The products have begun to reach consumers in Labuhan Burung, Buer, and surrounding areas. The program confirms that MSME digitalization should begin with product readiness, concentration on one or two priority channels, and consistent content production. Further quantitative evaluation is required to measure competency improvement, sales conversion, and business sustainability.
PENGARUH INFLUENCER, ULASAN PENGGUNA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND KAHF DI MEDIA SOSIAL (STUDI KASUS GEN-Z DI KOTA SUMBAWA BESAR) Fakhri Ramadhan; Tomy Dwi Cahyono
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.377

Abstract

This study is motivated by the rapid growth of social media as a medium for digital marketing, particularly for men’s skincare brands such as Kahf, which are widely favored by Generation Z. The objective of this research is to analyze the influence of influencers, user reviews, and product quality on consumer purchasing decisions for the Kahf brand through social media, focusing on Generation Z in Sumbawa Besar. This study employed a quantitative approach with an associative research design, involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The findings reveal that all three independent variables—influencers, user reviews, and product quality—have a positive and significant effect on purchasing decisions, both partially and simultaneously. These results highlight that influencer credibility, the authenticity of user reviews, and high product quality are key factors in building consumer trust and driving purchase decisions. In conclusion, leveraging digital marketing strategies through influencer collaboration, effective management of user reviews, and continuous product quality improvement are essential for companies to strengthen competitiveness in the era of social media–based marketing.
PENGARUH KUALITAS PRODUK, HARGA DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN AZARINE DI PLATFORM SHOPEE STUDI KASUS KECAMATAN SUMBAWA Raizah Risky Utami; Tomy Dwi Cahyono
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.380

Abstract

This study aims to analyze the influence of product quality, price, and social media on purchasing decisions for Azarine sunscreen products on the Shopee platform, focusing on consumers in Sumbawa District. The background of the study is based on the increasing use of e-commerce and public awareness of the importance of skin protection, which drives the growth in demand for skincare products, especially sunscreen. The method used is quantitative descriptive with data collection techniques through questionnaires to 100 respondents. Data were analyzed using multiple linear regression to test the influence of independent variables on purchasing decisions. The results of the study indicate that the three variables—product quality, price, and social media—have a positive and significant effect on purchasing decisions. These findings indicate that consumers in Sumbawa District tend to consider aspects of quality, affordability, and the influence of social media in choosing Azarine sunscreen products on the Shopee platform. This study is expected to contribute to business actors and academics in understanding consumer behavior in the digital era, especially in sub- district
PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI TIKTOK SHOP (STUDI KASUS PADA GEN Z DI SUMBAWA BESAR) Arya Rifki Salsa Bila; Tomy Dwi Cahyono
Jurnal Nusa Manajemen Vol. 3 No. 1 (2026): Jurnal Nusa Manajemen Volume 3 Nomor 1 Maret Tahun 2026
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v3i1.383

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions of fashion products on TikTok Shop among Generation Z consumers in Sumbawa Besar. The research method used is a quantitative approach with data collected through questionnaires distributed to 100 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that both live streaming and online customer reviews have a positive and significant influence on purchasing decisions, both partially and simultaneously. This research provides implications for business actors to optimize live streaming utilization and consider customer reviews to improve purchase conversion.
PENGARUH TRANSAKSI E-MONEY, QRIS, DAN INFLASI TERHADAP KONSUMSI RUMAH TANGGA DI INDONESIA PERIODE 2020 Q1 –2025 Q4 Aisyah Fitrianingsih; Tomy Dwi Cahyono
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 4 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/n3cy8234

Abstract

Tujuan pokok dari studi yang dilakukan adalah mengkaji dampak transaksi e-money, volume QRIS, serta inflasi terhadap konsumsi rumah tangga di Indonesia dalam rentang waktu 2020 hingga 2025.. Penelitian menggunakan pendekatan kuantitatif dengan metode regresi linear berganda (OLS) pada data time series triwulanan yang bersumber dari Badan Pusat Statistik (BPS), Bank Indonesia, dan Asosiasi Sistem Pembayaran Indonesia (ASPI). Sebelum regresi, seluruh uji asumsi klasik dilakukan dan terpenuhi. Hasil penelitian menunjukkan bahwa secara parsial, volume transaksi QRIS berpengaruh positif dan signifikan terhadap konsumsi rumah tangga, sedangkan transaksi e-money dan inflasi tidak berpengaruh signifikan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap konsumsi rumah tangga dengan kontribusi yang dominan. Temuan ini mengonfirmasi pentingnya percepatan adopsi QRIS, sedangkan pengendalian inflasi dan optimalisasi ekosistem e-money perlu terus diprioritaskan.
Pengaruh Kapabilitas Pemasaran Digital, Orientasi Pasar, dan Literasi Digital terhadap Kinerja Pemasaran UMKM Ida Matia; Tomy Dwi Cahyono
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 7 (2026): SENTRI : Jurnal Riset Ilmiah, Juli 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i7.7103

Abstract

Digital transformation has changed the logic of competition for micro, small, and medium enterprises (MSMEs). However, the consequences of digital adoption on performance depend on the organizational capabilities that convert technology into market outcomes. This study analyzes the influence of digital marketing capabilities, market orientation, and digital literacy on the marketing performance of SMEs in Sumbawa Regency, Indonesia. The research uses a quantitative and explanatory design with a target population of more than 1,359 SMEs registered with local agencies that handle cooperatives, industry, trade, and SMEs. Purposive sampling requires that the business has been operating for at least two years, using digital platforms for marketing for at least one year, and is represented by the owner or main manager who understands the business's marketing strategy. The analysis model uses reflective measurement and Partial Least Squares Structural Equation Modeling (PLS-SEM) thru SmartPLS 4 with 5,000 bootstrap subsamples. In this study, data from 100 respondents were used and calibrated according to the sampling design. The results show that digital marketing capability (β = 0.306; t = 5.983; p < 0.001), market orientation (β = 0.293; t = 6.031; p < 0.001), and digital literacy (β = 0.351; t = 6.846; p < 0.001) positively influence marketing performance. The model explains 54.1% of the variance in marketing performance and meets the criteria for reliability, validity, collinearity, effect size, and predictive relevance. These findings expand the resource-based and dynamic capability perspectives by demonstrating that technology-related competencies, market sensing, and human digital competencies are complementary resources for MSME performance.
Mekanisme Peningkatan Efisiensi Operasional melalui Digitalisasi Manajemen SHE: Peran Mediasi Kinerja Keselamatan di Proyek Batu Hijau Wira Sanjaya Tapitapi; Tomy Dwi Cahyono
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 7 (2026): SENTRI : Jurnal Riset Ilmiah, Juli 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i7.7110

Abstract

This study develops an integrated model explaining how digitalization of Safety, Health, and Environment (SHE) management can improve safety performance and operational efficiency in heavy-equipment service activities at the Batu Hijau Project. The model combines a socio-technical systems perspective, digital transformation capability, and the safety-performance framework. A quantitative explanatory case design was specified and evaluated with Partial Least Squares Structural Equation Modeling (PLS-SEM). Because project-level primary data were not supplied for this manuscript-development stage, the analytical model was tested using a calibrated simulated dataset of 132 observations representing frontline, supervisory, technical, and SHE-related roles. The measurement model met reliability and convergent-discriminant validity criteria. Digital SHE management showed a positive effect on safety performance (β = 0.718; p < 0.001) and operational efficiency (β = 0.415; p < 0.001), while safety performance positively affected operational efficiency (β = 0.459; p < 0.001). The indirect effect was also significant (β = 0.329; p < 0.001), indicating partial mediation. The findings suggest that integrated digital workflows, mobile reporting, real-time dashboards, traceable corrective actions, and data-driven learning can simultaneously strengthen preventive safety control and reduce administrative and coordination losses. The paper offers a practical digital-SHE architecture and measurable implementation priorities for mining-service operations.
Transformasi Digital Proses Supply Chain untuk Meningkatkan Efisiensi Operasional Warehouse di Trakindo Batu Hijau Kabupaten Sumbawa Barat-NTB Slamet Husain; Tomy Dwi Cahyono
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 6 (2026): SENTRI : Jurnal Riset Ilmiah, Juni 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i6.7111

Abstract

This study aims to empirically examine the digital transformation strategy of supply chain processes to improve warehouse operational efficiency at Trakindo Batu Hijau, West Sumbawa Regency. The mining heavy equipment industry requires high precision and speed in its supply chain, making traditional warehouse operations prone to delays and errors. This research applies a quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 software. The sample consists of 125 respondents who are employees directly involved in supply chain and warehouse operations at Trakindo Batu Hijau, selected using a purposive sampling technique. The independent variables investigated include Warehouse Management System (WMS) Implementation, Internet of Things (IoT) Integration, and Big Data Analytics, while the dependent variable is Warehouse Operational Efficiency. The results reveal that all digital transformation components have a positive and significant effect on warehouse operational efficiency. Specifically, WMS implementation exerts the strongest impact, followed by IoT integration and Big Data Analytics. The R-Square value of 0.765 indicates that 76.5% of the variance in warehouse operational efficiency can be explained by these digital transformation strategies. These findings contribute to the Resource-Based View and Technology Acceptance Model by confirming that digital capabilities are critical assets for enhancing operational performance in remote mining environments. The study recommends that Trakindo Batu Hijau continues to invest in IoT infrastructure and staff training to sustain an agile and resilient supply chain ecosystem.
Co-Authors Agus Santoso Aisyah Fitrianingsih Aliyah, Jannatun Apriadi Apriadi Apriadi, Apriadi Arya Rifki Salsa Bila Ayu Levia Tryana Bambang Supriadi Darmawan, Indra Eri Sasmita Susanto Erwin Mardinata Erwin Mardinata Esti Sardina Fakhri Ramadhan Firmansyah Putra Hanifa Sri Nuryani Hasri, Diah Anggeraini Hasri Ida Matia Irawati Irawati Irawati Irawati Irawati Ismiyarti, Wilia Jannatun Aliyah Jannatun Aliyah Januardha, M. Zaky Ayyasy Jihan Fahira Ladya Della Rose Lestari, Maia Alya M. Julkarnain M.Julkarnaen Mardinata, Erwin Mikhratunnisa, Mikhratunnisa Mulisa Mulisa Nasaruddin Nasaruddin Nasaruddin Nasaruddin Nurasia Nurasia Nurasia, Nurasia Purnama, Yuni Putri, Yolli Eka Raizah Risky Utami Ramadan, Dinto Putra Reza Muhammad Rizqi Rismawan, Ardi Andika Rizqi, Reza Muhammad Rozzy Aprirachman Ryan Suarantalla Ryan Suarantalla Sahmad Saptarini, Niken Satria Wibawa, Muhammad Gilang Septian Anwar, Rizki Sirajunnasihin Slamet Husain Sri Andriani Sri Andriani Suarantala, Ryan Suarantalla, Ryan Sunardi Sunardi Wilia Ismiyarti Wilia Ismiyarti Willia Ismiyarti Wira Sanjaya Tapitapi Wiryono, Sudarso Kaderi Yunieta Anny Nainggolan, Yunieta Anny