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All Journal Lingua Cultura Jurnal Sastra Indonesia SEMAR Nuansa Indonesia Proceedings Series on Social Sciences & Humanities AKSARA: Jurnal Bahasa dan Sastra Jurnal Abdi Dharma Masyarakat Journal of Artificial Intelligence and Digital Business
Syukri, Hanifullah
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Arts Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of the Discourse Text of Tropicana Slim Sweetener Product Advertisement Based on Guy Cook's Theory Widiantoro, Ravi; Syukri, Hanifullah
Lingua Cultura Vol. 19 No. 2 (2025): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v19i2.13036

Abstract

This research aims to describe and map the use of textual elements in the advertising discourse of Tropicana Slim sweetener products. The approach used in this research is Guy Cook's advertising discourse analysis, which focuses on the form of the text. The data in this study are in the form of words, phrases, sentences, speech, jingles, and soundtracks in advertising discourse contained in Tropicana Slim Sweetener advertisements. The data sources used in this study are 5 Tropicana Slim Sweetener advertising videos in 2020, 2021, 2022, 2023, and 2024, accessed through the official Tropicana Slim YouTube channel. This research is qualitative. Data were collected using the observation method, followed by note-taking and documentation. Data analysis was conducted using the agih and padan methods (methods of linguistic analysis that involve distribution and matching approaches). In addition, Guy Cook's theory of advertising discourse analysis was used to analyze the data. These findings indicate that Tropicana Slim's advertisements from 2020 to 2024 employ various linguistic forms deliberately chosen to reinforce their persuasive message. This overall strategy demonstrates that Tropicana Slim consistently combines carefully planned linguistic elements to shape the product's image as a healthy choice while strengthening the ad's appeal to consumers.
Nonverbal Register of Fishermen in Demak Coastal Community Rifai, Mohamad Adib; Syukri, Hanifullah
Lingua Cultura Vol. 20 No. 1 (2026): Lingua Cultura
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v20i1.14437

Abstract

This study investigates the phenomenon of nonverbal registers in the communication practices of fishermen in the Demak coastal community. The research was conducted to identify, classify, and interpret the forms, meanings, and context of forming the nonverbal registers used in the fishermen’s daily interactions. Data were collected through participant observation, in-depth interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. Methodological and source triangulation were employed to ensure the validity of findings. Drawing on sociolinguistic theory, particularly Halliday’s register framework, the analysis reveals that fishermen in the Demak coastal community employ a structured system of nonverbal communication that can be grouped into three main categories: registers related to fish species, fishing conditions, and fishing results. These registers not only help overcome barriers to verbal communication, such as engine noise, wind, and distance at sea, but also serve broader sociocultural purposes. Specifically, they facilitate efficient communication, strengthen collective identity, and reinforce social hierarchies between juragan (boat owners) and pandega (crew members). The findings underscore that nonverbal registers operate as a distinctive semiotic system within the fishermen community, reflecting adaptation to the work environment while simultaneously embodying local cultural values. This study contributes to documenting linguistic variation in occupational settings and highlights the importance of preserving traditional communicative practices in coastal communities.  
Co-Authors Afifah, Diaz Nur Ardana Putra, Vicky Fadly Ardiansyah, M. Aflah Bakdal Ginanjar Chattri Sigit Widyastuti Eka Ririn Marantika Henry Yustanto Hidayati, Kaffa khusnul khotimah Latifah, Rahma Nur Mahirsah, Meyvia Kiara Nugroho, Miftah Pranata, Destia Ajeng Putri Putri, Dita Amalia Rifai, Mohamad Adib Sawardi, F.X. Sawardi, FX Syahda, Wisista Widiantoro, Ravi Widyastuti, Chattri S Widyastuti, Hesti Wiwik Yulianti