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Laksmiwati, Mia
Fakultas Ekonomi Dan Bisnis, Universitas Budi Luhur
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): Global Economics - International Journal of Economic, Social and Development Sc
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.106

Abstract

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.
Co-Authors Agoestina Mappadang Alif Bagus Pratama Alvyanti, Prilcyana Amalia Mulia, Anissa Amalia Mulya, Anissa Amir Ramdan Amri Amrulloh Andre Firmanta Anissa Amalia Mulya Annisa Amalia Mulya Arief, Rachmat Arisudhana, Dicky Dicky Arisudhana Dicky Arisudhana Endah Sri Wahyuni Eryco Muhdaliha Etty Susilowati Farida Ayu Avisena Nusantari Fitriani, Tiara Gresha Kosta Putri Reforma Hakim, Najla Fauziyyah Handoko, Yuphi Ikfiha Oktawianto Indah Rahayu Indah Rahayu Lestari Istikomah, Kartini Iswati, Heni Ivo Rolanda La Ode Abdullah M. Ridwan Maulana MN Farid Thoha Mulya, Anissa Amalia Nora Andira Brabo Qodariah Qodariah Qodariah Retno Fuji Oktaviani Rinny Meidiyustiani Sabrina, Rizka Sari, Ayu Sekar Septiani, Dede Sinabutar, Astri Ovalina Sugeng Priyanto Sugeng Priyanto Sugeng Priyanto, Sugeng Syaiful Anwar Triana Anggraeni Wandi Jackson Wibowo, Imam Tri Witri Aryani Wulan Dwi Antari Yuwono Yuwono Zaini Fathor Rachman