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Pelatihan Pemasaran Digital bagi UMKM Desa Sojomerto: Pendekatan Berbasis Kebutuhan Lokal Kurniyah, Kurniyah; Satria, Bahtiar Raga; Mustaszar, Amir; Mubarok, Ahmad Mas’ul; Rodhiya, Ali Saidi; Wahyuni, santi; Mukaromah, Lailiya; hidayattullah, Nur Farid; Khumaedah, Isti; Wahid, Nur; Sarifah, Nadya Dian Noor; Anwaroh, Zumrotul; Amalia, Fikri; Satriani, Ayu; Laila, Miladia
Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT: DIMASTIKA
Publisher : LPPM Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/jpkm.v5i1.376

Abstract

The rapid development of digital technology has created significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their competitiveness and expand their market reach. However, many MSME actors have not yet optimally utilized digital marketing due to limited knowledge and skills. This community service activity aims to enhance the understanding and capabilities of MSME actors in digital marketing through a training seminar conducted by KKN Sojomerto 01 students. The methods employed include observation, training seminars, interactive discussions, and brief assistance. The results indicate an improvement in participants’ understanding of the use of social media and digital platforms as effective marketing tools. This activity is expected to encourage MSMEs to adapt to digital developments in order to increase sales and ensure business sustainability.
Pelatihan Pemasaran Digital bagi UMKM Desa Sojomerto: Pendekatan Berbasis Kebutuhan Lokal Kurniyah, Kurniyah; Satria, Bahtiar Raga; Mustaszar, Amir; Mubarok, Ahmad Mas’ul; Rodhiya, Ali Saidi; Wahyuni, santi; Mukaromah, Lailiya; hidayattullah, Nur Farid; Khumaedah, Isti; Wahid, Nur; Sarifah, Nadya Dian Noor; Anwaroh, Zumrotul; Amalia, Fikri; Satriani, Ayu; Laila, Miladia
Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT: DIMASTIKA
Publisher : LPPM Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/jpkm.v5i1.376

Abstract

The rapid development of digital technology has created significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve their competitiveness and expand their market reach. However, many MSME actors have not yet optimally utilized digital marketing due to limited knowledge and skills. This community service activity aims to enhance the understanding and capabilities of MSME actors in digital marketing through a training seminar conducted by KKN Sojomerto 01 students. The methods employed include observation, training seminars, interactive discussions, and brief assistance. The results indicate an improvement in participants’ understanding of the use of social media and digital platforms as effective marketing tools. This activity is expected to encourage MSMEs to adapt to digital developments in order to increase sales and ensure business sustainability.
Bersama Remaja Membangun Generasi Peduli ASI Melalui Edukasi Menyusui Sebagai Upaya Fondasi Kesehatan Reproduksi Berkelanjutan Nurasih, Nurasih; Wahyuni, Santi
Abdimas Universal Vol. 8 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v8i1.2814

Abstract

The lack of knowledge among adolescents about exclusive breastfeeding and reproductive health is a barrier in preparing the younger generation to support breastfeeding practices in the future. This community service activity aims to improve adolescents’ knowledge, attitudes, and motivation at SMK RISE Cirebon Regency, supporting sustainable reproductive health through breastfeeding education. Held on August 1, 2025, coinciding with World Breastfeeding Week, the activity involved 66 12th-grade students, the principal, teachers, and a cross-disciplinary team of lecturers, students, and laboratory staff. An educational, promotive, and participatory approach was used through presentations, educational videos, interactive discussions, question-and-answer sessions, and pre- and post-test evaluations. The results showed a significant increase in participants’ knowledge, from an average pre-test score of 6.77 ± 2.10 to a post-test score of 10.59 ± 2.16, with the knowledge category shifting from "Low" to "Medium" and "High." Active participation demonstrated adolescents’ understanding of the role of families in supporting breastfeeding mothers. These findings confirm that breastfeeding education for adolescents effectively improves health literacy, fosters positive attitudes, and raises awareness of the importance of adolescent support for maternal and child health. This strategy serves as a promotive and preventive approach to sustainably support exclusive breastfeeding programs.