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All Journal Jurnal EMT KITA Jurnal Ekonomi Integra Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Gema Wiralodra Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Investasi Risenologi Jurnal Pengabdian Nasional (JPN) Indonesia Management and Accounting Expose BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Indonesia Sosial Sains Jurnal Pengabdian Nasional (JPN) Indonesia
Meddy Nurpratama
Universitas Wiralodra
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Pelatihan Pemanfaatan Google Play Store sebagai Media Promosi dan Pemasaran Produk UMKM di Desa Singajaya Kabupaten Indramayu Yudianto, Agus; Firdaus, Taufansyah; Sonjaya, Nana Supriatna; Nurpratama, Meddy
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1837

Abstract

This community service program aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in using digital technology as a medium for product promotion and marketing through the Google Play Store platform. The program was conducted in Singajaya Village, Indramayu Regency, employing a participatory approach that covered preparation, training, evaluation, and follow-up mentoring stages. A total of 25 MSME practitioners from various business sectors, including processed food and handicrafts, took part in the program. The results indicated an improvement in participants' understanding of digital marketing, reflected by a 35% increase in the average post-test score compared to the pre-test. Furthermore, 22 participants (88%) successfully created digital promotional accounts and uploaded product information through Android-based applications connected to the Google Play Store. The use of this digital platform proved effective in expanding market reach and increasing the visibility of MSME products, although the effect on sales growth had not yet been observed evenly, as the program remained in its early stage of execution. Key success factors included strong participant enthusiasm and support from the village government, while the primary challenges were limited digital literacy and unstable internet access. Based on these findings, continued assistance programs are strongly recommended, including advanced digital marketing training, periodic monitoring of application usage, and strengthened collaboration with the village government and MSME communities to sustain digital technology adoption and achieve greater economic outcomes.
Peran Social Media Marketing dan Influencer Marketing dalam Upaya Meningkatkan Minat Beli Konsumen pada Produk UMKM Raffas Kitchen Indramayu Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah; Sonjaya, Nana Supriatna
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6524

Abstract

The purpose of this study is to examine how consumer interest in purchasing from Raffas Kitchen MSMEs in Indramayu is impacted by social media marketing and influencer marketing tactics. The study employs an explanatory research strategy and a quantitative methodology. Using a purposive sampling strategy, questionnaires were given to 47 respondents in order to gather data. With indicators like online communities, interaction, accessibility, and credibility, the results show that the social media variable has a considerable impact on consumers' desire in making a purchase. However, because of low levels of interaction and a mismatch between the target market and the audience, the influencer marketing variable does not demonstrate a meaningful impact. Evaluation of the measurement model shows that all indicators are valid, with AVE surpassing 0.5, loading factor values over 0.70, and composite reliability above 0.7. A 0.521 R-squared value suggestsindicated 52.1% of the variation in customer purchasing interest can be explained by social media and influencer marketing combined. To increase the efficacy of marketing strategies, this study suggests choosing more appropriate influencers and optimizing social media content.
Co-Authors Agung, Ismail Agus Yudianto Agus Yudianto Agus Yudianto Alfauzi, Lutfi Ali Djamhuri Firdaus, Jubaedi Fitria Damayanti, Fitria Ida Ayu Putu Sri Widnyani Marzuki, Irfan Faiq Nana Supriatna Sonjaya Nestari, Letta Fidria Nunung Nurhayati Rahayuningsih, Nurjanah Ramadhani Nashrullah Rifanki, Gusti Riki Samsul Anwar Samsul Anwar Siddik, Galih Purnama Sopyan Hadi Taufansyah Firdaus, Taufansyah Tianli, Lili Umi Farida Yundari, Yundari