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All Journal Jurnal EMT KITA Jurnal Ekonomi Integra Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Gema Wiralodra Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Investasi Risenologi Jurnal Pengabdian Nasional (JPN) Indonesia Management and Accounting Expose BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Indonesia Sosial Sains International Journal of Management Science and Application Jurnal Pengabdian Nasional (JPN) Indonesia Business, Accounting, and Knowledge Journal
Meddy Nurpratama
Universitas Wiralodra
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Pelatihan Pemanfaatan Google Play Store sebagai Media Promosi dan Pemasaran Produk UMKM di Desa Singajaya Kabupaten Indramayu Agus Yudianto; Taufansyah Firdaus; Nana Supriatna Sonjaya; Meddy Nurpratama
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1837

Abstract

This community service program aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in using digital technology as a medium for product promotion and marketing through the Google Play Store platform. The program was conducted in Singajaya Village, Indramayu Regency, employing a participatory approach that covered preparation, training, evaluation, and follow-up mentoring stages. A total of 25 MSME practitioners from various business sectors, including processed food and handicrafts, took part in the program. The results indicated an improvement in participants' understanding of digital marketing, reflected by a 35% increase in the average post-test score compared to the pre-test. Furthermore, 22 participants (88%) successfully created digital promotional accounts and uploaded product information through Android-based applications connected to the Google Play Store. The use of this digital platform proved effective in expanding market reach and increasing the visibility of MSME products, although the effect on sales growth had not yet been observed evenly, as the program remained in its early stage of execution. Key success factors included strong participant enthusiasm and support from the village government, while the primary challenges were limited digital literacy and unstable internet access. Based on these findings, continued assistance programs are strongly recommended, including advanced digital marketing training, periodic monitoring of application usage, and strengthened collaboration with the village government and MSME communities to sustain digital technology adoption and achieve greater economic outcomes.
PENGARUH GAYA KEPEMIMPINAN DAN FASILITAS KERJA TERHADAP KEPUASAN KERJA PADA PEGAWAI KPU KABUPATEN INDRAMAYU Meddy Nurpratama; Agus Yudianto
Jurnal Investasi Vol. 8 No. 1 (2022): Jurnal Investasi Januari 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i1.184

Abstract

Kepuasan kerja merupakan salah satu faktor dalam mendapatkan dan mencapai hasil kerja yang maksimal. Apabila pimpinan merasa puas maka akan. Namun sebaliknya, apabila pegawai merasa tidak puas maka hasilnya pun berdampak buruk pada organisasi atau perusahaan. Seorang pegawai akan memberikan pelayanan dengan sepenuh hatinya kepada organisasi sangat tergantung pada apa yang dirasakan pegawai itu terhadap pekerjaan, rekan kerja, dan pimpinan Kepuasan para pegawai KPU Kabupaten Indramayu sudah cukup baik, tetapi ada saat-saat tertentu mereka tidak merasa puas dengan pekerjaan mereka seperti disaat mereka kualahan menyelesaikan pekerjaan yang terlalu banyak dan fasilitas kerja yang kurang mendukung sehingga hasil pekerjaan menjadi tidak optimal. Berdasarkan Identifikasi dan Batasan Masalah dapat disimpulkan bahwa ada Pengaruh Gaya kepemimpinan dan Fasilitas kerja terhadap Kepuasan Kerja.Bagaimana pengaruh Gaya kepemimpinan terhadap kepuasan kerja ? Bagaimana pengaruh Fasilitas kerja terhadap kepuasan kerja ? Bagaimana pengaruh Gaya kepemimpinan dan Fasilitas kerja terhadap kepuasan kerja ? Hasil pengumpulan data akan dihimpun setiap variabel sebagai suatu nilai dari setiap responden dan dapat dihitung melalui program SPSS. Metode penganalisaan data menggunakan perhitungan statistik dan menggunakan program SPSS versi 23 untuk menguji hipotesis yang telah ditetapkan apakah dapat diterima atau ditolak. peneliti menarik kesimpulan sebagai berikut: Tidak adanya pengaruh secara signifikan Gaya kepemimpinan terhadap Kepuasan kerja yang dibuktikan dengan nilai thitung > ttabel yaitu 0,594 > 2,052 .Terdapat pengaruh secara signifikan Fasilitas kerja berpengaruh terhadap Kepuasan kerja yang dibutkikan dengan nilai thitung > ttabel yaitu 2,892 > Adanya pengaruh yang positif secara signifikan antara Fasilitas kerja terhadap Kepuasan kerja pegawai serta tidak adanya pengaruh positif secara signifikan antara Gaya kepemimpinan terhadap kepuasan kerja pegawai. Dengan kata lain, yang menyebabkan tingginya Kepuasan kerja pada pegawai KPU (Komisi Pemilihan Umum) Kab.Indramayu adalah Fasilitas kerja
The Influence of Affiliate Marketing Strategies on Increasing Sales on E-commerce Platforms Indah Maulida; Agus Yudianto; Meddy Nurpratama; Nana Supriatna Sonjaya
Business, Accounting, and Knowledge Journal Vol 2 No 2 (2025): Business, Accounting, and Knowledge Journal
Publisher : Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/batik.v2i2.602

Abstract

This research aims to determine the effect of affiliate marketing strategies on increasing sales on the E-commerce platform. The object of research is Wiralodra University students. The population of the sampling technique was 70 students. The data analysis technique in this study used simple regression. The results of the Pearson correlation value research between the Affiliate Marketing Variable and Increased Sales of 0.70, because the correlation value is in the range of 0.60 - 0.799, it can be concluded that the relationship between affiliate marketing and increased sales is Strong, which means that there is a positive relationship. positive and significant effect on increased sales.
The Relationship of Organizational Strategy, Organizational Structure Design, and External Environment with Organizational Effectiveness: A Study at Rizquna Wholesale Furniture Store, Jatibarang, Indramayu Meddy Nurpratama; Nana Supriatna Sonjaya; Agus Yudianto; Taufansyah Firdaus
International Journal of Management Science and Application Vol. 5 No. 2 (2026): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v5i2.679

Abstract

Increasing Increasing competition in the wholesale furniture sector requires organizations to align strategic direction, organizational structure, and responses to changes in the external business environment. This study examines the relationships of organizational strategy, organizational structure design, and external environment with organizational effectiveness at Rizquna Wholesale Furniture Store in Jatibarang, Indramayu, Indonesia. A quantitative explanatory research design was employed using a saturated sampling method involving all 43 employees of the organization. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics. The results show that organizational structure design and the external environment have statistically significant partial relationships with organizational effectiveness, with p-values of 0.033 and 0.044, respectively, whereas organizational strategy does not have a statistically significant partial relationship (p = 0.084). The overall regression model is statistically significant (F = 24.817, p < 0.001), with an R² value of 0.656, indicating that the three independent variables collectively explain 65.6% of the variance in organizational effectiveness. Because the available statistical evidence does not include standardized regression coefficients or comparable effect-size measures, the study does not designate any single variable as the strongest predictor. The findings indicate that organizational effectiveness at Rizquna is associated with the combined contribution of strategic, structural, and environmental dimensions. The study is limited to one wholesale furniture business and 43 employees; therefore, the findings should be interpreted as context-specific evidence and should not automatically be generalized to other organizations or business sectors.
Co-Authors Agung, Ismail Agus Yudianto Agus Yudianto Agus Yudianto Agus Yudianto Alfauzi, Lutfi Ali Djamhuri Firdaus, Jubaedi Fitria Damayanti, Fitria Ida Ayu Putu Sri Widnyani Indah Maulida Marzuki, Irfan Faiq Nana Supriatna Sonjaya Nestari, Letta Fidria Nunung Nurhayati Rahayuningsih, Nurjanah Ramadhani Nashrullah Rifanki, Gusti Riki Samsul Anwar Samsul Anwar Siddik, Galih Purnama Sopyan Hadi Taufansyah Firdaus Taufansyah Firdaus, Taufansyah Tianli, Lili Umi Farida Yundari, Yundari