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All Journal Journal of Biology Education Health Sciences and Pharmacy Journal Best Journal (Biology Education, Sains and Technology) Jurnal Peduli Masyarakat NANAEKE Jurnal Informatika Terpadu Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK) INTEGRASI : Jurnal Ilmiah Keagamaan dan Kemasyarakatan
Amalia, Devi
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Informatika Terpadu

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Pengaruh Iklan Shopee terhadap Keputusan Pembelian di Toko Obayito Group Amalia, Devi; Dherem, Ishom Muhammad
Jurnal Informatika Terpadu Vol 10 No 2 (2024): September, 2024
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/jit.v10i2.1434

Abstract

This journal discusses the influence of Shopee Ads on purchase decisions at the Obayito Group Store. As a digital advertising service provided by Shopee, Shopee Ads enables sellers to promote their products to potential buyers. The research employs a quantitative method with secondary data analysis based on the sales data of the Obayito Group Store before and after the implementation of Shopee Ads. This study shows that Shopee Ads positively and significantly impact purchasing decisions, consumer trust, and consumer loyalty at Obayito Group Stores. Data analysis shows that consumers exposed to Shopee Ads are more likely to make purchases, have a higher level of trust in the store, and tend to remain loyal to shop at Obayito Group Stores. The evaluation results show that Shopee Ads effectively increase sales, which is essential in building store credibility and reputation and improving customer loyalty. The implications of this study provide practical suggestions for Obayito Group Stores to optimize Shopee Ads advertising campaigns. At the same time, Shopee can continue to improve its ads platform to provide better services to sellers. As such, Shopee Ads emerges as a strategic marketing tool to achieve the marketing obje      ctives of Obayito Group Stores.
Co-Authors Alwi, Besse Marjani Amry, Riza Yulina Andi Dian Angriani, Andi Dian Ari Yuniastuti Ath thuur, Januar Adiyansyah Ayu Jani Puspitasari Dewi Handayani Dherem, Ishom Muhammad Hamidah . Hikmawati, Anna Nur Hutahaean, Martina Evelyn Romauli Misbahul Munir Monika Br Sembiring, Serly Muryani Muryani Octavia, Nurul Azizah Pamungkas, Firda Juliana Purba, Nessa Kekeuli Rafida, Rafida Rahmah, Hardiyanti Rini Astuti Damanik Sitompul, Efrida Riado Trinitesya Suib, Suib Wahyu Setyo Pambudi Wiwi Isnaeni