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All Journal Window of Community Dedication Journal Window of Public Health Journal Jurnal Pembaruan Kesehatan Indonesia Illea Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik Jurnal Spektrum Kesehatan Journal of Sustainable Community Practices Jurnal Entitas Kesehatan
Rahayu, Yuli
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Journal : Journal of Sustainable Community Practices

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Pembentukan Identitas Profesional Promotor Kesehatan Melalui Strategi Komunikasi Dan Personal Branding: Establishing a Professional Identity for Health Promoters Through Communication Strategies and Personal Branding Mursalim, Nur Afiaty; Rahayu, Yuli; Anwar, Nur Indah Atifah
Journal of Sustainable Community Practices Vol. 2 No. 2 (2025): October
Publisher : CV. Global Health Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65280/jscp.v2i2.34

Abstract

Abstrak Promotor kesehatan (promkes) memerlukan identitas profesional yang kuat agar tampil kredibel dan berpengaruh di era digital. Namun, observasi awal pada 82 mahasiswa Promosi Kesehatan FIKK UNM menemukan rendahnya pemahaman mengenai strategi komunikasi dan personal branding, karena masih terfokus pada aspek teknis. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan soft skills tersebut melalui metode lokakarya interaktif yang meliputi pemaparan materi, studi kasus, dan simulasi praktik. Evaluasi kegiatan menggunakan instrumen pre-test dan post-test. Hasil PkM menunjukkan peningkatan pemahaman yang signifikan, dimana nilai rata-rata keseluruhan peserta meningkat dari 48.3 (pre-test) menjadi 85.8 (post-test), atau naik sebesar 77.6%. Peningkatan tertinggi terjadi pada aspek personal branding (96.3%). Secara kualitatif, 86.7% peserta aktif berpartisipasi dalam sesi simulasi. Hasil ini menunjukkan bahwa lokakarya efektif dalam menjembatani kesenjangan antara kemampuan teknis dan soft skills, serta berhasil memberikan fondasi bagi mahasiswa untuk membangun citra diri yang profesional sebagai calon promotor kesehatan. Abstract Health promoters (promkes) require a strong professional identity to appear credible and influential in the digital era. However, preliminary observations of 82 Health Promotion students at FIKK UNM found a low understanding of communication strategies and personal branding, as they were still focused on technical aspects. This community service activity aimed to improve understanding and these soft skills through an interactive workshop method, which included material presentation, case studies, and practical simulations. The activity was evaluated using pre-test and post-test instruments. The results showed a significant increase in understanding, where the participants' overall average score increased from 48.3 (pre-test) to 85.8 (post-test), a 77.6% increase. The highest increase occurred in the personal branding aspect (96.3%). Qualitatively, 86.7% of participants actively engaged in the simulation sessions. These results indicate that the workshop was effective in bridging the gap between technical abilities and soft skills, and successfully provided a foundation for students to build a professional self-image as future health promoters.
Counseling Education as an Effort to Improve Mental Health Literacy among University Students Asram, Ani; Aksir, Muh. Ilham; Ichsania, Nurul; Rahayu, Yuli; Ilmi, Nurul
Journal of Sustainable Community Practices Vol. 3 No. 1 (2026): April
Publisher : CV. Global Health Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65280/jscp.v3i1.59

Abstract

Abstrak Kesehatan mental mahasiswa merupakan isu prioritas di tingkat global maupun nasional, namun pemanfaatan layanan konseling di kalangan mahasiswa Indonesia masih sangat rendah akibat stigma sosial, miskonsepsi, dan rendahnya literasi kesehatan mental. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi kesehatan mental mahasiswa melalui edukasi konseling yang terstruktur dengan pendekatan pembelajaran aktif. Kegiatan dilaksanakan terhadap 55 mahasiswa program studi kesehatan masyarakat menggunakan tiga metode terintegrasi: ceramah interaktif, diskusi kelompok terbuka, dan brainstorming partisipatif berbasis sticky notes. Evaluasi dilakukan secara deskriptif-kualitatif melalui observasi partisipasi, analisis konten respons sticky notes, dan refleksi peserta. Hasil kegiatan menunjukkan antusiasme yang tinggi (tingkat partisipasi aktif lebih dari 50%) serta teridentifikasinya lima tema utama persepsi mahasiswa, yaitu: stigma dan rasa malu, miskonsepsi tentang konseling, kurangnya pengetahuan prosedural, kekhawatiran kerahasiaan, dan harapan terhadap aksesibilitas layanan. Kegiatan ini memberikan dampak positif berupa pergeseran pemahaman mahasiswa terhadap konseling dari layanan eksklusif untuk gangguan berat menjadi hak dan kebutuhan dasar kesehatan mental. Direkomendasikan agar institusi pendidikan tinggi melembagakan program edukasi serupa secara berkala dan memperkuat aksesibilitas layanan konseling kampus. Abstract Student mental health is a priority issue both globally and nationally, yet the use of counseling services among Indonesian university students remains very low due to social stigma, misconceptions, and low mental health literacy. This community service activity aims to improve students' mental health literacy through structured counseling education using an active learning approach. The activity was conducted with 55 public health students using three integrated methods: interactive lectures, open group discussions, and participatory sticky-notes brainstorming. Evaluation was conducted descriptively and qualitatively through participation observation, content analysis of sticky-notes responses, and participant reflection. The results showed high enthusiasm (active participation rate of over 50%) and identified five main themes of student perceptions: stigma and shame, misconceptions about counseling, lack of procedural knowledge, confidentiality concerns, and expectations for service accessibility. The activity had a positive impact by shifting students' understanding of counseling from an exclusive service for severe disorders to a basic right and need for mental health. It is recommended that higher education institutions institutionalize similar education programs periodically and strengthen the accessibility of campus counseling services.    
Co-Authors Aksir, Muh. Ilham Ani Asram Asram, Ani Darlis, Idhar Elyanovianti Ichsania, Nurul Mursalim, Nur Afiaty Nur Indah Atifah Anwar Nurul Ilmi Nurul Ilmi, Nurul Rismawati Shine Pintor Siolemba Patiro Yuliana Yuliana