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All Journal JAM : Jurnal Aplikasi Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Fokus Ekonomi Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Management and Sustainable Development Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Junko Alessandro Effendy
Universitas Ciputra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ANALYSIS OF FACTORS INFLUENCING DECISIONS TO VISIT ADNA STUDIO SURABAYA VOL. LE MUSÉE Junko Alessandro Effendy; Alma Rizky Arrazandi; Linda Laurensia Soetandio
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6715

Abstract

The increasing business in the creative industry can be seen from one of the new art galleries in the city of Surabaya called Adna Studio. This art gallery won 3,000 visitors in November 2021 with the theme of the first volume called Le Musèe. This study was conducted to determine the factors that reflected the decision to visit Adna Studio Surabaya, by distributing questionnaires to 97 respondents aged 18-35 years with the criteria of having visited the Adna Studio Creative art gallery vol. Le Musèe. Sampling in this study was carried out by purposive sampling method, besides that the method in this study was factor analysis which grouped these factors into dominant factors that reflected the decision to visit. The results of this study indicate that the dominant factors that influence the decision to visit are the theme, intrinsic motivation and atmosphere. There are variables that are not accepted, namely location variables and social influences. Therefore, the management must pay more attention to maintenance and innovate through various activities at the Adna Studio Surabaya art gallery.
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS OF VIRTUAL ITEMS ON MOBILE LEGENDS BANG-BANG GAME WITH PRICE AS A MODERATION VARIABLE Junko Alessandro Effendy; Thalia Nikky Siswono; Fernando Arron Susilo; Vivia Pauline Harliana; Catherine Lorena Valentina Franoto5
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11555

Abstract

This research aims to find the influence of product design on purchasing decisions with price as a moderating variable. The grand theory in this research is relationship marketing, which is an approach to marketing that emphasizes fostering, developing and maintaining long-term relationships with customers rather than just focusing on short-term buying and selling transactions. Researchers used 3 variables in this research, namely product visuals, price and purchasing decisions. The population in this study was all 110 participants who were members of the esports community in Surabaya. After the researchers distributed the questionnaire, it was found that the response rate for respondents in this study was 74.54% or 82 respondents. The results of the first hypothesis show that product design influences purchasing decisions. The results of the second hypothesis indicate that price negatively moderates the relationship between product design and purchasing decisions Keywords: Relationship marketing, product design, price, purchase decision.
PENGARUH SUCCESSION PLANNING DAN LEADERSHIP TERHADAP FAMILY BUSINESS SUSTAINABILITY Salim, Stefanus; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3069

Abstract

Family Business has great impact or contribution in a country’s economic sector. However, like business in general the family firm has its challenge. Succession plan for family firm is a thing that needs to be thought by family business’ owner to achieve firm sustainability to the next generation. However, this succession plan is also the challenge that has to be faced, because survival rate level from one generation to another generation is lower. The survival rate of first generation to the second generation is 30%, second generation to third generation is 12%, and third generation to fourth generation is 3%. This research is done to find out the effect of succession planning and leadership on family business sustainability. In order to collect the research data, the researcher distributes questionnaires to 74 respondents who are the member of ninth and tenth batch of Universitas Ciputra guild family business with Slovin formula and simple random sampling. This research uses multiple linear analysis test method with the help of SPSS (Statistical Product and Service Solutions)software. The test result in this research indicates that both variables of Succession Planning and Leadership have significant effect on Family Business Sustainability.Keyword: Succession Planning, Leadership, Family Business Sustainability
PENGARUH SERVICE QUALITY, PRICE, PRODUCT VARIETY, DAN PLACE TERHADAP DECISION TO USE PADA TOKO ANEKA VARIASI Tjandra, Marcelino; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3921

Abstract

The purpose of this research is to find out the effect of service quality, price, product variety, and place on decision to use at Toko Aneka Variasi. The variables of this research are Service Quality, Price, Product Variety, and Place as independent variables and Decision to Use as dependent variable. The research method that is used is multiple linear regression analysis. Data collection method of this research is by distributing digital questionnaires through Google form to 335 respondents of the population of 13.502 customers of Toko Aneka Variasi calculated from July 2022 to February 2023. The results of this research are service quality, price, and product variety variables affects positive and significant on decision to use at Toko Aneka Variasi. However, place variable does not affect significant on decision to use at Toko Aneka Variasi. The result of this research are referred to the owner of Toko Aneka Variasi. Keyword: Service Quality, Price, Product Variety, Place on Decision to Use
The The Effect of Preliminary Generational Leadership on The Interest of Continuing Family Business With Family Harmony as a Mediating Variable Effendy, Junko Alessandro; Keitaro, Kedrick
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2161

Abstract

Succession is one of the problems in the family business, where there are not many children who should be the next generation who are interested in continuing the family business. Researchers conducted a pre-survey of future generations who have an interest in continuing the family business and it turns out that leadership and family harmony are the two highest factors. The purpose of this study was to determine the relationship between leadership and interest in continuing the family business with family harmony as a mediation. Respondents of this study were 61 students of the family business curriculum who had reached their final semester. The results of the study indicate that leadership has an effect on family harmony, leadership does not affect the interest in continuing the family business, family harmony affects the interest in continuing the family business and is a variable that fully mediates the relationship between leadership and interest in continuing the family business.
The Effect of Leadership on Organizational Perfformance with the Burnout Phase as A Moderator in the IBM Student Union Organizations, Ciputra University Amos, Angvedo Bryan; Effendy, Junko Alessandro; Soetandio, Linda Laurensia
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 1 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i1.3233

Abstract

One of the main factors in the success of an organization is leadership style. Leaders must always think about what style will be used to lead their organization so that organizational goals can be achieved with effective and efficient work patterns, and do not cause fatigue or what is commonly called burnout to every member who is a member of the organization. In this study, burnout acts as a moderator variable between leadership style and organizational performance. The purpose of this study was to determine the effect of leadership on organizational performance with burnout as a moderator at the IBM Student Union organization, Ciputra University. Respondents from this study were all 41 members of the IBMStudent Union of Ciputra University for the 2020/2021 period with the saturated sample method. The method used in this study uses the Partial Least Square (PLS) analysis method using SmartPLS software. The results of this study indicate that leadership affects organizational performance at the IBM Student Union for the 2020/2021 period and burnout does not moderate the relationship between leadership and organizational performance at the IBM Student Union for the 2020//2021 period.
The Roles of Mentor to Maintain The Ciputra University Students Business Sustainability Effendy, Junko Alessandro
Review of Management and Entrepreneurship Vol. 1 No. 2 (2017): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.597 KB) | DOI: 10.37715/rme.v1i2.604

Abstract

Ciputra University is a private institution established with expectation to boost the economic rate of Indonesia. The graduates of Ciputra Universityare expected to become entrepreneurs with positive contributions for the country. The students are encouraged to start up their business in their second semester and to sustain their business until they graduate. Each business project is being assisted by a mentor to help the growth. However, fact showed that the number of sustainable business was small. This research aims to discuss about how to maximize the roles of mentor in order to maintain the Ciputra University students’ business sustainability. The research was done qualitatively by implementing semistructured interviews to eight respondents with three different criteria. The results showed that to become a mentor that can maintain the students’ business sustainability, one must possess three aspects: anobservant personality, a problem solver, and with years of experience.
Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
The Effect of Entrepreneurial Education on Business Performance Through Business Collaboration as a Variable of Meditating International Business Management Students of Ciputra University Surabaya Rossella Lianna Himawan; Junko Alessandro Effendy
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4135

Abstract

Reiterating on a research done by the Ministry of Industry, in 2023, Indonesia has maintained an entrepreneurship proportion of just 3.47% inclusive of the entire population, and this is grossly low compared to the 10-14% mark set by developed nations. There are a multitude of reasons which contribute to low amounts of entrepreneurial education, some basic ones are skilled human resources deficiency, lack of the curriculum, etc. Hypothetically, if a correlation exists between excellent entrepreneurs and entrepreneurial education, then the relevance and role of business partnership cannot be overlooked, especially considering the challenges faced for which business partnership acts as a solution. This research was conducted using a quantitative approach in conjunction with purposive sampling as a non probability sampling strategy. An online survey was created to gather data on 181 participants considering the data collection method. In SmartPLS 4.0, Structural Equation Modeling (SEM) is used as a data analysis method in this study. The results indicate that entrepreneurial education has a positive and significant effect on business collaboration and business performance, while business collaboration has a positive and significant impact on business performance. This study indicates that business collaboration mediates the relation between entrepreneurial education and business performance.
PENGARUH KUALITAS APLIKASI, ELECTRONIC WORD OF MOUTH, DAN KUALITAS APLIKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE Tanjung, Jasminia; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3201

Abstract

Industri e-commerce yang berkembang secara pesat di Indonesia menjadikan ini sebagai pendorong utama perekonomian Indonesia. Terlebih lagi denganadanya pandemi membuat masyarakat beralih ke platform digital, salah satunya digitalisasisistem pembayaran yang menjadi opsi bagi masyarakat Indonesia untuk membeli dan mencari produk kebutuhan melalui e-commerce selama pandemi. Shopee merupakan marketplace yangpaling sering dan sedang ramai digunakan masyarakat Indonesia. Kemunculan kompetitorkompetitor baru membuat persaingan industri e-commerce semakin ketat, persaingan ini mengharuskan e-commerce untuk memperhatikan beberapa faktor utama yang memiliki peran penting untuk eksistensi dan perkembangan perusahaan. Maka, peneliti menggunakan variabel yang mencakup kualitas aplikasi, electronic word of mouth dan kualitas pelayanan sebagaifaktor yang mampu mempengaruhi keputusan pembelian konsumen menggunakan e-commerce Shopee. Penelitian ini dilaksanakan secara kuantitatif dengan sampel penelitian menggunakan teknik purposive sampling sebanyak 220 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online lalu dilakukan uji hipotesis dan uji statistik. Hasil penelitian ini menunjukkan bahwa kualitas aplikasi, electronic word of mouth, dan kualitaspelayanan merupakan variabel yang mempengaruhi keputusan pembelian.
Co-Authors Albert Nathan Alexander Marfin Sutanto Putra Alma Rizky Arrazandi Amos, Angvedo Bryan Annisa Aisyah Fayola Azizurrohman, Muhammad Calvin Sugiharto Putra Catherine Lorena Valentina Franoto5 Febry, Timotius Fernando Arron Susilo Franoto5, Catherine Lorena Valentina Gladys Greselda Gosal Harliana, Vivia Pauline Irantha Hendrika Kenang Keitaro, Kedrick Linda Laurensia Soetandio Maria D G Prathivi Metta Padmalia nadia benita putri Rossella Lianna Himawan Sabar Sabar Salim, Stefanus Siswono, Thalia Nikky Soetandio, Linda Laurensia Stefany Stefany Susilo, Fernando Arron Tanjung, Jasminia Teofilus Teofilus, Teofilus Thalia Nikky Siswono Tjandra, Marcelino Verrell Sutanto Vivia Pauline Harliana Wibisono, Leonard Junio Yensen Fernando Wijaya