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All Journal JAM : Jurnal Aplikasi Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Fokus Ekonomi Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Management and Sustainable Development Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Riset Manajemen
Junko Alessandro Effendy
Universitas Ciputra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS OF VIRTUAL ITEMS ON MOBILE LEGENDS BANG-BANG GAME WITH PRICE AS A MODERATION VARIABLE Effendy, Junko Alessandro; Siswono, Thalia Nikky; Susilo, Fernando Arron; Harliana, Vivia Pauline; Franoto5, Catherine Lorena Valentina
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11555

Abstract

This research aims to find the influence of product design on purchasing decisions with price as a moderating variable. The grand theory in this research is relationship marketing, which is an approach to marketing that emphasizes fostering, developing and maintaining long-term relationships with customers rather than just focusing on short-term buying and selling transactions. Researchers used 3 variables in this research, namely product visuals, price and purchasing decisions. The population in this study was all 110 participants who were members of the esports community in Surabaya. After the researchers distributed the questionnaire, it was found that the response rate for respondents in this study was 74.54% or 82 respondents. The results of the first hypothesis show that product design influences purchasing decisions. The results of the second hypothesis indicate that price negatively moderates the relationship between product design and purchasing decisions Keywords: Relationship marketing, product design, price, purchase decision.
Pengaruh Socio Economic, Entrepreneurship dan Motivasi Mahasiswa Terhadap Pembelajaran Bisnis Internasional Berbasis Project Dimediasi Self-Efficacy Nainggolan, Romauli; Dewi, Yuli Kartika; Effendy, Junko Alessandro
Jurnal Riset Manajemen Vol 2 No 4 (2025): Desember
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v2i4.43

Abstract

Project-based learning is one of the learning methods that is widely favored in schools and universities. So, it is important to study how much impact this method has in terms of student learning experience. Project-based learning involves many students in interactive impacts. This study is a quantitative study with the aim of studying the impact of socioeconomic variables, entrepreneurship, and student learning motivation on the success of learning International Business courses based on projects mediated by the self-efficacy variable. This study will answer 10 hypotheses. The analysis technique uses the Structure Equation Model (SEM). The population is second-semester students in the Management study program who take International Business courses with project-based learning methods. The data collection method uses a questionnaire distributed to 270 student respondents. The tools used are SEM-PLS. The results of this study reveal that self-efficacy is able to moderate the influence of socioeconomic, entrepreneurship, and student learning motivation on the success of Learning International courses based on Projects. The results of this study reveal three interesting things. First, learning motivation has a positive effect on self-efficacy. Second, self-efficacy has an effect on project-based learning. Third, self-efficacy can mediate students' learning motivation toward project-based learning. This means that the higher the learning motivation, the greater the impact on learning outcomes. Therefore, it is important for educators to provide motivational support to students so that learning objectives are achieved.
Co-Authors Albert Nathan Alexander Marfin Sutanto Putra Alma Rizky Arrazandi Amos, Angvedo Bryan Annisa Aisyah Fayola Azizurrohman, Muhammad Calvin Sugiharto Putra Catherine Lorena Valentina Franoto5 Febry, Timotius Fernando Arron Susilo Franoto5, Catherine Lorena Valentina Gladys Greselda Gosal Harliana, Vivia Pauline Irantha Hendrika Kenang Keitaro, Kedrick Linda Laurensia Soetandio Maria D G Prathivi Metta Padmalia nadia benita putri Romauli Nainggolan Rossella Lianna Himawan Sabar Sabar Salim, Stefanus Siswono, Thalia Nikky Soetandio, Linda Laurensia Stefany Stefany Susilo, Fernando Arron Tanjung, Jasminia Teofilus Teofilus, Teofilus Thalia Nikky Siswono Tjandra, Marcelino Verrell Sutanto Vivia Pauline Harliana Wibisono, Leonard Junio Yensen Fernando Wijaya Yuli Kartika Dewi