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All Journal Jurnal Bisnis dan Ekonomi Owner : Riset dan Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Riset Akuntansi Politala JIEB : Jurnal Ilmiah Ekonomi Bisnis ELFALAKY: Jurnal Ilmu Falak BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Progress in Social Development Yayasan Cita Cendikiawan Al Khwarizmi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Elektriese: Jurnal Sains dan Teknologi Elektro Return : Study of Management, Economic and Bussines Eduvest - Journal of Universal Studies Journal of Social Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Kesehatan Masyarakat Indonesia (JKMI) Prosiding Seminar Nasional Unimus Advances in Applied Accounting Research Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Tina Lestari
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Digital Marketing, Kualitas Produk dan Harga Terhadap Minat Beli Pelanggan Pada Coffeshop di Kota Banjarbaru Yudi; Rifqi Amrulloh; Fredy Jayen; Tina Lestari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.3917

Abstract

The purpose of this study is to ascertain how customers' interest in purchasing from coffee shops in Banjarbaru City is affected by digital marketing, product quality, and price. This study's population consists of all customers of Loka Coffe & Eatery, Terjibakkopi, and Kean Coffe, three coffee shops in the city of Banjarbaru that receive over 500 visitors per month. Purposive sampling was used to select 120 respondents for this study's sample. In this study, multiple linear regression analysis was used. Blended research information utilizing Microsoft Succeed and SPSS 28 programming. The autonomous factors in this study are Advanced Showcasing (X1), Item Quality (X2), and Value (X3). The variable that is bound in this study is Client Purchasing Interest (Y). Digital marketing, product quality, and price all have a simultaneous effect on customer buying interest, according to this study's findings. Computerized Showcasing factors, Item Quality and Cost likewise impact Client Purchasing Interest. The bound variable, Customer Buying Interest, was 61.1% influenced by the independent variables (Digital Marketing, Product Quality, and Price). Additionally, Customer Buying Interest is primarily influenced by the Digital Marketing variable.The purpose of this study is to ascertain how customers' interest in purchasing from coffee shops in Banjarbaru City is affected by digital marketing, product quality, and price. This study's population consists of all customers of Loka Coffe & Eatery, Terjibakkopi, and Kean Coffe, three coffee shops in the city of Banjarbaru that receive over 500 visitors per month. Purposive sampling was used to select 120 respondents for this study's sample. In this study, multiple linear regression analysis was used. Blended research information utilizing Microsoft Succeed and SPSS 28 programming. The autonomous factors in this study are Advanced Showcasing (X1), Item Quality (X2), and Value (X3). The variable that is bound in this study is Client Purchasing Interest (Y). Digital marketing, product quality, and price all have a simultaneous effect on customer buying interest, according to this study's findings. Computerized Showcasing factors, Item Quality and Cost likewise impact Client Purchasing Interest. The bound variable, Customer Buying Interest, was 61.1% influenced by the independent variables (Digital Marketing, Product Quality, and Price). Additionally, Customer Buying Interest is primarily influenced by the Digital Marketing variable.
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Brand Sepatu Ortuseight Hari Arizky; Tina Lestari; Abdul Kadir
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4335

Abstract

The purpose of this study is to ascertain the extent to which the Ortuseight Shoe Brand's purchasing decision is influenced by Product Quality, Price, and Promotion. This study's general population consists of 56 respondents from the Banjarmasin Futsal STIE Pancasetia UKM in 2021-2024. Reviews with different straight backslides utilizing spss 027 were utilized to accumulate information. The study reveals that the Ortuseight Shoe Brand Purchase Decision is significantly influenced by the Promotion variable, but not by the Price variable or the Product Quality variable. Product quality, price, and promotion all have a significant impact on the Ortuseight Shoe Brand's decision to buy. Additionally, the Ortuseight Shoe Brand Purchase Decision is significantly influenced by the Product Quality variable
Co-Authors Abdul Kadir Akbar, Ullyia Amelya, Putri Nor Amrulloh, Rifqi Ananda, Joe Arief Rahman Astuti Aulia Helmina Putri Bayu Adi Laksono Cahyani, Renita Diany, Adista Anjar Eni Kusyati Firda Nosita Hamdi Hamdi Hari Arizky Hayatie, Marliza Noor Huda, Isra Ul Imawati Yousida Jayen, Fredi Jayen, Fredy Jumriaty Jusman Junianto Karsudjono, Anthonius Khaerunnisa, Fathia Ikhlas Marliza Noor Hayatie Mei Nanda Maulida Melania, Melania Nico Kosasih Nursyifa, Dinar Pelita Ramadhaniah Ragiel Pangestu Rizal Ramadhan Sahyana, Anggi Fuja Sonhaji Suchida, Irma Sucidha, Irma Sunaryo, Dwi Suzi Suzana Triana, Lindra Widiyaningsih Widiyaningsih Yanti, Nofarina Maulida Yousida, Imawati Yudi