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All Journal Journal of Research in Business, Economics, and Education MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Jurnal Informatika Ekonomi Bisnis Masyarakat: Jurnal Pengabdian
Martiah, Anisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Jurnal Informatika Ekonomi Bisnis

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Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee Martiah, Anisa; Ismulyani, Heditia Umi; Inonu, Saddam Hussein
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.616

Abstract

This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.
Co-Authors Erlina Rufaidah Inonu, Saddam Hussein Ismulyani, Heditia Umi Kasmi, Kasmi Kodri Linda Linda Marliasari, Marliasari Muhammad Junaidi Partayasa, Ketut Rahayu, Lusia Septia Eka Esti Rasid, Muhammad Wahyuningsih, Yusminar