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hamdun, Edy kusnadi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA IKAN BAKAR BANG JAMIL DI SITUBONDO Badreya, Ricka Lailatul; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3602

Abstract

The aim of the study was to determine the Analysis of the Factors Affecting Repurchase Interest Through Consumer Satisfaction as an Intervening Variable in Bang Jamil Grilled Fish in Situbondo. The sampling technique used in this study was purposive sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product diversity has a positive and significant effect on consumer satisfaction, consumer trust has a positive and significant effect on consumer satisfaction, product diversity has a positive and significant effect on repurchase intention, trust has a negative effect but not significant on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product diversity has a positive and significant effect on repurchase intention through consumer satisfaction, consumer trust has a positive and significant effect on repurchase intention through consumer satisfaction
Co-Authors Afifah, Dewi Agustin, Putri Dwi Anshory, Muhammad Iqbal Arifin, Alif Rahman Ariyantiningsih, Febri Arizal, Mohammad Dimas Badreya, Ricka Lailatul Biharuddin, Ahmad Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Efendi, Riskon Failin, Isma Nur Faizatin, Firayatul Fandiyanto, Randika fayumi, Makki Fitrianingsih, Desiana Hasanah, Kamilatul Hendra Syahputra Husna, Arifi Auliyah Ida Ayu Putu Sri Widnyani Indriani, Shafa Arina Ivanny, Levia Diza Dwi Jazuli, Mohammad Hasan Kusno, Riski Maulana Tri Lita Permata Sari Lusiana Tulhusnah Maffiro, Dhella Monica Ayu Maisaroh Maisaroh Makrufah, Inayatul Minullah, Minullah Muhammad Yusuf Ibrahim Muna, Unilatil Pramesthi, Riska Ayu Prasetyo, Muhammad Yolan Huri Pratama, Aldy Septyan Priandani, Risqiyatun Jamilah Agustin Putra, Fely Eka Yuda Hasan Putri, Dewi Rahmawati Rahman, Ahmad Syaifur Rini Kartika Sari Rizky, Adrian Fahrizal Safitri, Shofi Yulia Saputra, Andre Agung Septianingrum, Rini Soeliha, Siti Subaida, Ida Sudarismiati, Anik Sufyan, Moh. Iqbal Abu Syafira, Intan Syafitri, Riezky Amalia Nur Umma, Hoyyirotul Utami, Marisa Tri Wahyudi, Agus Tri Waskitha, M. Ghariez Aji Yudha Praja, Yudha Zakiah, Alfinda Hapsari