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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA IKAN BAKAR BANG JAMIL DI SITUBONDO Badreya, Ricka Lailatul; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3602

Abstract

The aim of the study was to determine the Analysis of the Factors Affecting Repurchase Interest Through Consumer Satisfaction as an Intervening Variable in Bang Jamil Grilled Fish in Situbondo. The sampling technique used in this study was purposive sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product diversity has a positive and significant effect on consumer satisfaction, consumer trust has a positive and significant effect on consumer satisfaction, product diversity has a positive and significant effect on repurchase intention, trust has a negative effect but not significant on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product diversity has a positive and significant effect on repurchase intention through consumer satisfaction, consumer trust has a positive and significant effect on repurchase intention through consumer satisfaction
PENGARUH KERAGAMAN PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI NENG IRMA DI KOTA SITUBONDO Fatmasari, Fatmasari; Hamdun, Edy Kusnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8062

Abstract

The results of multiple linear regression indicate that the product diversity (X1), service quality (X2), and price (X3) variables have a positive influence on the Consumer Satisfaction variable (Y) it is shown in the results of multiple linear regression analysis Y= 4.026E-16 + 0.264X1 + 0.157X2 + 0.520X3 + e. shows the value for the product diversity variable is t_count 3.333 > t_table 1.985, meaning that the product diversity variable has a partial effect on consumer satisfaction. The value for the service quality variable is t_count 2.168 > t _table 1.985, meaning that the price variable has a partial effect on consumer satisfaction. The value for the price variable is t_count 6.709 > t_table 1.985, meaning that the price variable has a partial effect on consumer satisfaction at Kedai Neng Irma in Situbondo. The F test shows the value of Fcount 38.748 > Ftable 2.70, so it can be concluded that the research hypothesis (H2) which states that the variables of product diversity, service quality and price have a simultaneous effect on consumer satisfaction. Based on the dominant test, the value of the price variable is greater than the other variables of 6.709. The coefficient of determination or R square shows a value of 0.550 from these results, meaning that all independent variables (product diversity, service quality and price) have a contribution of 55,0% to the dependent variable (customer satisfaction) with a level of influence "strong enough", and the rest of 45,0% influenced by other variables not included in the study.
PENGARUH KOMPENSASI, PROMOSI JABATAN DAN DISIPLIN KERJA TERHADAP KINERJA APARATUR SIPIL NEGARA (ASN) DI SEKRETARIAT DAERAH KABUPATEN SITUBONDO Qomariah, Bariatul; Hamdun, Edy Kusnadi; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8069

Abstract

This study aims (1) to determine the partial effect of compensation, job promotion and work discipline on ASN performance (2) to determine the simultaneous effect of compensation, job promotion and work discipline on ASN performance (3) to determine compensation, promotion and discipline work that has a dominant influence on the performance of ASN. The method used is multiple linear regression analysis, t test, f test, dominant test and coefficient of determination. The result of this research is multiple linear regression equation Y = -8,300E-17 + 0.404X1 + 0.270X2 + 0.257X3 + e. The results of the t-test of the compensation variable are tcount 3,580 > ttable 2,004. The variable of job promotion is tcount 2,335 > ttable 2,004. The variable of work discipline is tcount 2.189 > ttable 2.004. Then the variables of compensation, promotion and work discipline partially affect the performance of ASN. The results of the F test show the value of Fcount 10.236 > Ftable 2.78, so compensation, promotion and work discipline simultaneously affect the performance of ASN. The dominant test results for compensation variables are 3.580, job promotions are 2.335 and work discipline are 2.189, then the value of the compensation variable is greater than the variable of job promotion and work discipline, which is 3.580 thus, the compensation variable that has a dominant influence on ASN performance.