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<![CDATA[PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT ALVA NIAGA BANINDO ]]>
<![CDATA[Hendi, Hendi]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this study was to determine promotion and brand image that affect the purchase decision at PT Alva Niaga Banindo with the sampling technique used is non-probability sampling using saturation sampling for the number of samples 115. The results of the coefficient of determination (R2) obtained are the promotion variables and the brand image that is approved 66.7% of the purchasing decisions at PT Alva Niaga Banindo. From the results of multiple linear regression shows that Y = 8,951 + 0.783 (X1) + -0.131 (X2). T test results indicate promotion has an influence on purchasing decisions Sig = 0,000 <0.05; t-count = 14.936), and brand image is not required to significantly influence the purchasing decisions (Sig = 0.071> 0.05; t-calculate = -1,821). The f test results show that promotion and simultaneous brand image have a positive and significant influence on purchasing decisions at PT Alva Niaga Banindo (Sig = 0,000 <0.05; f-count = 112,408]]>
<![CDATA[Faktor Faktor Yang Mempengaruhi Purchase Intention Pada Brand Man Man Tang Di Batam ]]>
<![CDATA[selly, Selly]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Brand awareness, perceived quality and electronic word of mouth can be a company marketing strategy over a product and forming a relationship between producers and concumers. This study aims to examine and analyze the influence of factor effecting purchase intention of brand Man Man Tang in Batam. By using purposive sampling obtained 130 respondents. Using multiple linear regression to data analysis and validity, reliability and classical assumption tests. this study proves that brand awareness perceived quality and electronic word of mouth affect purchase intentions both partially and simultaneously. From this study, it is expected that companies pay more attention to product quality and consumer reviews to increase purchase intention.]]>
<![CDATA[PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT ALVA NIAGA BANINDO ]]>
<![CDATA[Hendi, Hendi]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 4 (2021): Volume 3 Nomor 4 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this study was to determine promotion and brand image that affect the purchase decision at PT Alva Niaga Banindo with the sampling technique used is non-probability sampling using saturation sampling for the number of samples 115. The results of the coefficient of determination (R2) obtained are the promotion variables and the brand image that is approved 66.7% of the purchasing decisions at PT Alva Niaga Banindo. From the results of multiple linear regression shows that Y = 8,951 + 0.783 (X1) + -0.131 (X2). T test results indicate promotion has an influence on purchasing decisions Sig = 0,000 <0.05; t-count = 14.936), and brand image is not required to significantly influence the purchasing decisions (Sig = 0.071> 0.05; t-calculate = -1,821). The f test results show that promotion and simultaneous brand image have a positive and significant influence on purchasing decisions at PT Alva Niaga Banindo (Sig = 0,000 <0.05; f-count = 112,408]]>
<![CDATA[ANALISIS FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN DALAM PEMBELIAN FROZEN FOOD DI KOTA BATAM ]]>
<![CDATA[Rika, Delvina]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 4 (2021): Volume 3 Nomor 4 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The purpose of this study was to determine the effect of brand and product quality on consumer preferences in purchasing frozen food in Batam City. The simple random sampling method was used and with slovin formula, 152 samples were needed for this study. Data was obtained through questionnaires distributed to the Taman Kota Mas Housing citizens which 202 respondents gathered. Data analysis was performed using multiple linear regression analysis. This study used SPSS software version 21 for testing. The validity and reliability tests was used as data quality test, whichthe classic assumption tests in this study used the normality test, the multicollinearity test and heteroscedasticity test and the effect test used multiple linear regression analysis and analysis of the coefficient of determination (R2), while the hypothesis testing in this study using the t test and the F test. The results showed that brand had a significant effect on consumer preferences and product quality also had a significant effect on consumer preferences. As of brand and product quality simultaneously had an effect on consumer preferences in purchasing frozen food in Batam City.]]>
<![CDATA[PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELIAN PRODUK SIDOMUNCUL PADA PT BINTANG LIMA DI BATAM ]]>
<![CDATA[Setiawan, Ervin]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 3 No 2 (2021): Volume 3 Nomor 2 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Promotion and quality of products that are well known through social media and word of mouth can be a company's marketing strategy for a product and form a relationship between producer and purchase satisfaction. This study aims to examine and analyze the influence of factors that influence the purchase intention of Sidomuncul products in Batam City. By using non probability sampling, it was obtained 163 respondents. Using multiple linear regression for data analysis and testing the validity, reliability and classical assumptions. This research proves that promotion and product quality can influence purchase intention either partially or simultaneously. From this research, it is expected that companies pay attention to promotion and product quality to increase purchase satisfaction. Keywords: Promotion; Product Quality; Purchase Satisfaction.]]>
<![CDATA[PENGARUH PERSONAL SELLING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI COLOR CENTER BATAM ]]>
<![CDATA[Supriadi, Supriadi]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The development and progress of the business world at this time is very rapid, this is supported by increasingly advanced technology. Many business people run their business by utilizing technology. This study aims to analyze the effect of personal selling and service quality on customer satisfaction. Data collection techniques using quantitative methods and sampling techniques, namely saturated sampling which is all 140 populations used as samples in this study. Data processing using SPSS version 25. The results of the t test on the personal selling variable are t count 6.699 > t table 1.65581 which means that the personal selling variable has a positive and partially significant effect on customer satisfaction and service quality with t count 4,878 > t table 1, 65581 which means that the quality of service has a positive and partially significant effect on customer satisfaction. This result is also evidenced from the test results, namely f count 103.195> f table 2.6, which means that personal selling and service quality variables have a positive and significant simultaneous effect on customer satisfaction at Color center Batam.]]>
<![CDATA[PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG PENGGUNA TRANS BATAM DIKORIDOR SEKUPANG-JODOH ]]>
<![CDATA[Melinda Putri, Ratna]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 4 No 4 (2021): Volume 4 Nomor 4 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[One of the public transportation in Batam City, namely the Trans Batam Bus. The Trans Batam Bus is a public transportation presented by the Batam City government to the public. In an effort to create passenger satisfaction. Facilities and survice quality by maintaining the value of passenger satisfaction. Determined the effect of facilities and service quality on the satisfaction of passengers using Trans Batam in the Sekupang-Jodoh corridor was the purpose of the sudy. A quantitative method was used to solve the problems in which questionnaires are distributed as instruments in data collection. The sample technique used to collect data in this study is sampling using a probability sampling technique or called simple random sampling. With a total of 100 respondents using the Trans Batam Bus. The results of the research that were tested using SPSS version 25 showed that passenger satisfaction was influenced by facilities and service quality with an R Square value of 0.843 or 84,3%. The study showed the results that the variabel facilities and service quality give a positive and significant effect on passenger satisfaction. Ketwords: Facilities; Passenger Satisfaction; service Quality.]]>
<![CDATA[PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT TASINDO TOTAL INPRODUCTS DI KOTA BATAM ]]>
<![CDATA[Herlini, Herlini]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 4 No 3 (2021): Volume 4 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[Advances in technology and science today, resulted in world economic activity growing rapidly. The existence of free trade provides the possibility of competition between companies. The purpose of this study was to determine the effect of promotion and service quality on purchasing decisions. The method used is descriptive statistical analysis with SPSS version 26. The results of the t test (partial) that the promotion has a positive and significant effect on purchasing decisions with t count > t table with a significance value < 0.05, namely 2.002 > 1.976 and a significant value of 0.047 < 0 0.05, service quality has a positive and significant effect on purchasing decisions with t count 6.463 > t table 1.976 where sig. 0.000 < 0.05. This is evidenced from the results of the f test where f count > f table with a significance value < 0.05, namely 26.950 > f table 2.665 and sig 0.000 <0.05 which states that promotion and service quality have a positive and significant effect simultaneously on purchasing decisions at PT Tasindo Total Inproducts Batam.]]>
<![CDATA[PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA YEAKIN PLASTIC INDUSTRY ]]>
<![CDATA[Hansen, Welly]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 4 No 3 (2021): Volume 4 Nomor 3 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[The industrial world is currently experiencing very rapid progress, this is influenced by technology that is experiencing rapid development. Such industrial developments are widely used by business people in running their business. This study aims to analyze the effect of motivation and work discipline on employee performance. Data processing using SPSS version 26 with the type of quantitative research. The results of the t test (partial) that motivation has a significant and positive effect on employee performance with t count > t table with a significance value < 0.05, namely 5.357 > 1.970 and a significant value of 0.000 < 0.05, work discipline has a positive and significant effect on employee performance with t count > t table where sig < 0.05 is 9.075 > 1.970 and sig 0.000 < 0.05. This is evidenced from the results of the F test where f count > f table with a value of sig < 0.05, namely 82.509 > 2.644 and a sig value of 0.000 <0.05 which states that motivation and work discipline have a positive and significant effect simultaneously on employee performance at PT. Yeakin plastic industry Batam.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP MINAT BELI KONSUMEN DI SITUS BELANJA ONLINE ]]>
<![CDATA[Angriani, Rini]]>;
<![CDATA[Purba, Tiurniari]]>
<![CDATA[ SCIENTIA JOURNAL Vol 4 No 5 (2022): Volume 4 Nomor 5 2022 ]]>
Publisher : <![CDATA[LPPM Universitas Putera Batam ]]>
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<![CDATA[In 2021, there have been many online shopping sites that can be enjoyed by consumers in Indonesia. Several e-commerce sites began to compete with each other to attract consumers, so that every year e-commerce visitors always experience an increase and decrease. Based on Iprice Insight in Q4 2020, Shopee has the highest number of visitors compared to Tokopedia. In Q2 2021, Tokopedia visitors experienced an increase and Shopee dropped to the second position. This research is useful to identify the effect of service quality and trust on consumer buying interest through online shopping sites either simultaneous or partial. To obtain data, questionnaires will be distributed to 385 respondents. The data management analysis method in this study uses multiple linear regression hypothesis analysis using T and F tests using the SPSS version 25 application. The results of this study prove that simultaneously and partially service quality and trust have a positive and significant effect on consumer buying interest.]]>
