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All Journal Jurnal Paradigma Ekonomika JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Primanomics : Jurnal Ekonomi & Bisnis YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) MOTIVASI Jurnal Manajemen dan Bisnis Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Purba, Tiurniari
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

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PENGARUH MOTIVASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI PT KRISTAL KOMPUTERINDO PERKASA Lauw, Hernawati; Purba, Tiurniari
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

Every company will always attempt to pursue the goals that they determine. The goals can be achieved if the company does not merely count on the superiority of technology, operating funds, available facilities, and infrastructure, bute they should also pay attention to numerous resource aspects that the company owns. This studies was aimed at testing and analyzed the Problems of Motivation and Communication on Employee Performance at PT Kristal Computerindo Perkasa. The technique utilized in this study encompassed a saturated sample or census comprising 104 respondents in total. The instrument utilized to measure the data encompassed 5 point likert scale.The analytical method utilized was multiple linear regression assisted by SPSS 25. Grounded on the results, it was indicated that Motivation and Communication positively and significantly affect employee performance from t calculate > t table and its significant value accounted for <0.05; they simultaneously give positive and significant effects on employee performance.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA ALFAMART BUKIT MELATI Mandarini, Veerou; Purba, Tiurniari
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Current business developments that are increasingly rapidly making companies will be faced with a real competitive situation from the impact of modernization. The complexity resulting from this modernization, can give rise to serious problems related to marketing. whether the company's products or not will be strongly supported by superior strategies from the company compared to competitors in terms of marketing. The modernization of today's era also has an impact on people's lifestyles in meeting their needs. So in general, every company will try to advertise products by making banners, banners, billboards, brochures and others. However, due to the increasingly sophisticated era, companies are now also improving the quality of their advertisements by using the internet. Promotion through the internet is the most effective and efficient way of conveying information to consumers because of the large population of internet users (Tiurniari Purba, 2020: 766). Alfamart Bukit Melati is one of the Alfamart branches in the city of Batam. Alfamart is engaged in the trading industry and distribution of various products which in operation are in the form of mini markets. This study aims to see how the influence of service quality and promotion on customer loyalty at Alamart Bukit Melati. The population used was 120 respondents and in all sample locations with a saturated sample technique. For the value of the reliable coefficient on each variable greater than 0.60 is good and accepted, then the variables used in these indicators are reliable or reliable. The results of the coefficient of determination test (R2) show that at 59.8%, customer loyalty is influenced by service quality and promotion. So that 40.2% is influenced by other factors not discussed in this article. Based on the criteria if tcount > ttable, then H0 is rejected and Ha is accepted, which means service quality (X1), and promotion (X2) affect customer loyalty (Y).
Co-Authors Angriani, Rini Br Purba, Neni Marlina CennataI, Ankho Dian Novitasari Elisa Elisa Erni Yanti Natalia Erni Yanti Natalia, Erni Yanti Fakhirah, Silvi Frindy, Frindy Hafif, M Hansen, Welly Hendi, Hendi Herlini, Herlini Heryenzus, Heryenzus Hutabarat, Siska Rianti Hutagalung, Mariah Mathilda Intan Utna Sari Juvianti, Juvianti Kennedy Yap, Jonh Lauw, Hernawati Mandarini, Veerou Melinda Putri, Ratna Mortigor Afrizal Purba Nainggolan, Nora Pitri Nora Pitri Nainggolan Nurhabsyina, Nurhabsyina Nuri Aslami Purba, Mortigor Afrizal Putri, Erika Pransiska Putri, Tiya Aliya Rahmadani, Indah Alvia Rahmayani, Shinta Ayu Rika, Delvina Sari, Intan Utna selly Selly Setiawan, Ervin Siagian, Elma Suriya Sinaga, Zunalva Disa Supriadi Supriadi Tobing , Vargo Christian L. Tobing, Vargo Christian L. Valensia , Stephany Vargo Christian L. Tobing Wendy Wijaya, Fredric William William