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All Journal JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Mahardika Adiwidia
Sumirat, Pepen
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Citra Band Koes Plus Terhadap Loyalitas Penggemar Di Bandung Koes Plus Community Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1210

Abstract

Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)
Pengaruh Advertising, Personal Selling dan Sales Promotion terhadap Keputusan Mahasiswa untuk Kuliah di STIKOM PROSIA Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1602

Abstract

This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect
Pengaruh advertising, personal selling dan sales promotion terhadap keputusan mahasiswa memilih perguruan tinggi Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2150

Abstract

 This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect.
Digitalisasi Media Pembelajaran sebagai Strategi Penguatan Komunikasi Budaya dan Keterampilan Komunikasi Peserta Didik Suparyadi, Suparyadi; Rafi'i, Rafi'i; Ningsih, Titiek Surya; Irawan, Novida; Sumirat, Pepen
Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi Vol 5, No 4 (2025): Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpi.v5i4.1789

Abstract

The digitalization of learning media has become a key strategy to enhance students’ communication skills and cultural awareness in 21st-century education. This study aims to examine the use of digital media as a tool to strengthen cultural communication and student communication competence in multicultural classroom settings. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation at SMA Waskito, South Tangerang. Ting-Toomey and Dorjee’s (2018) intercultural communication theory was applied to analyze how students effectively convey messages across cultural differences. The results show that digital media such as videos, infographics, and online platforms encouraged students to participate actively and express their cultural identities more confidently. Teachers acted as collaborative facilitators who created space for intercultural dialogue. Although challenges such as limited access and unequal digital literacy were present, adaptive teaching strategies helped ensure inclusive and meaningful learning. Therefore, digital media serves not only as a learning aid but also as a strategic tool to foster students’ intercultural communication competence.ABSTRAKDigitalisasi media pembelajaran menjadi strategi kunci dalam meningkatkan keterampilan komunikasi dan kesadaran budaya peserta didik di era pendidikan abad ke-21. Penelitian ini bertujuan untuk mengkaji pemanfaatan media digital sebagai sarana penguatan komunikasi budaya dan kemampuan komunikasi siswa dalam konteks multikultural. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan dokumentasi di SMA Waskito, Tangerang Selatan. Teori komunikasi lintas budaya Ting-Toomey dan Dorjee (2018) digunakan sebagai kerangka analisis untuk memahami cara siswa menyampaikan pesan secara efektif dalam keberagaman. Hasil penelitian menunjukkan bahwa media digital seperti video, infografik, dan platform daring mendorong partisipasi aktif siswa serta memperkuat ekspresi identitas budaya lokal. Guru berperan sebagai fasilitator kolaboratif dalam menciptakan ruang dialog antarbudaya. Meskipun terdapat tantangan teknis dan literasi digital yang belum merata, strategi adaptif guru mampu menjaga proses pembelajaran tetap inklusif dan bermakna. Dengan demikian, digitalisasi media tidak hanya mendukung pembelajaran, tetapi juga membentuk keterampilan komunikasi lintas budaya siswa.
Co-Authors Irawan, Novida Ningsih, Titiek Surya Rafi'i, Rafi'i Suparyadi Suparyadi, Suparyadi