Article Per Year (5 Year)
p-Index From 2021 - 2026
1.405
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi Mediakom : Jurnal Ilmu Komunikasi Jurnal Abdi Masyarakat Multidisiplin Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial dan Humaniora Sujud: Jurnal Agama, Sosial dan Budaya Kayee: Jurnal Pendidikan dan Ilmu Sosial
Setiadarma, Dani
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
BELANJA ONLINE GEN Z: DITINJAU DARI DAYA TARIK IKLAN DAN CELEBRITY ENDORSER Lestari, Fitri Dwi; Setiadarma, Dani
Mediakom : Jurnal Ilmu Komunikasi Vol 8, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2024.v8i1.11081

Abstract

Communication in marketing is an important aspect for the successful growth of a company. Marketing communication is an attempt to convey messages to the public, especially target consumers, regarding the existence of products in the market. Marketing communication activities can be carried out by salespeople, advertising, personal selling, or sales through various media, conventional media and new media. Marketing communication in the end is to encourage consumers to finally make a purchase decision. Purchase intention is mediated by one of the variables, namely, buying interest. Many factors influence consumer purchase intention, including advertising attraction, e-wom, brand ambassador, celebrity endorser, brand image, brand awareness, advertising exposure, and others. The purpose of this study was to determine the effect of the advertising appeal and celebrity endorsers on purchase intention. The sample in this study was 170 respondents. The sampling technique was carried out by purposive sampling technique where the researcher determined the criteria for the research respondents themselves. Data collection was carried out using a questionnaire with measurements using a Likert scale, then processed using a statistical program. There is an effect of the advertising appeal and celebrity endorsers on purchase intention in e-commerce in Generation Z simultaneously or partially. The influence of the advertising appeal and celebrity endorsers on purchase intention in this study is significant and positive, which means that the higher the value of the two independent variables, the higher the purchase intention will be. Based on the results of hypothesis testing, it is proven that H1, H2, and H3 are accepted.
PENERAPAN INTEGRATED MARKETING COMMUNICATIONS DALAM PROMOSI FILM “13 BOM DI JAKARTA” Setiadarma, Dani
Jurnal Manajemen dan Bisnis Vol 4, No 2 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v4i2.5317

Abstract

Penelitian ini menganalisa penerapan marketing komunikasi yang terintegrasi atau Integrated Marketing Communications (IMC) dalam industri perfilman Indonesia melalui studi kasus film “13 Bom di Jakarta” karya Visinema Pictures.  Hasil penelitian menunjukkan bahwa  Visinema menerapkan strategi pemasaran terpadu yang yang mencakup advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, online and social media marketing, mobile marketing, serta personal selling. Penggabungan sejumlah komunikasi pemasaran secara terpadu ini menghasilkan strategi yang tidak hanya meningkatkan awareness, interest, desire, hingga action terhadap film “13 Bom di Jakarta”, terlebih lagi menciptakan ikatan emosional dengan target pasar yang menonton film ini di bioskop. Visinema Pictures menggunakan advertising di media sosial, sales promotion melalui kolaborasi, serta events and experiences seperti acara gala premier untuk menciptakan pengalaman menyaksikan film secara lebih dekat. Public relations juga dilakukan melalui press screening dan hubungan dengan media, untuk mengoptimalkan publikasi film “13 Bom di Jakarta”. Penerapan IMC ini membuat pengalaman penonton menjadi lebih personal terhadap proses penayangan film. Upaya komunikasi pemasaran yang efektif dan efisien ini menjadikan target audiens menjadi bagian dari proses kreatif film “13 Bom di Jakarta”. Penelitian ini menemukan bahwa penerapan Integrated Marketing Communications oleh Visinema Pictures dapat menjadi masukan yang penting bagi rumah produksi lainnya di Indonesia dalam menghadapi semakin kompetitifnya industry di dunia perfilman.
STRATEGI KORAN JAWA POS MEMPERTAHANKAN BISNIS MEDIA CETAK DI ERA DIGITAL Setiadarma, Dani
Jurnal Manajemen dan Bisnis Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i1.5787

Abstract

Penelitian ini menganalisa strategi yang diterapkan Koran Jawa Pos dalam menghadapi persaingan perkembangan teknologi yang dihadapi bisnis media massa di era digital. Penelitian ini menemukan bahwa Koran Jawa Pos telah berhasil bertahan selama lebih dari tujuh dekade dengan menunjukkan kemampuan adaptasi yang tinggi dan strategi yang efektif. Perubahan visual yang signifikan, fokus pada berita lokal, adanya program kegiatan sosial, serta pemberian ruang untuk publik merupakan beberapa strategi yang diterapkan untuk membangun opini publik dan mempertahankan audiens. Meskipun menghadapi persaingan ketat dari media digital, Koran Jawa Pos masih memiliki beberapa keunggulan, seperti pengalaman, koleksi arsip, nilai sentimental, dan interaksi sosial. Sebagai saran, Koran Jawa Pos perlu memperkuat konten lokal, menerapkan strategi digital yang efektif, meningkatkan kualitas konten, mencari sinergi dengan media digital, dan menjalankan program loyalitas pembaca untuk mempertahankan eksistensi dan relevansi di masa depan.
STRATEGI KOMUNIKASI PEMASARAN 10 DESTINASI PARIWISATA PRIORITAS “BALI BARU” DI KEMENTERIAN PARIWISATA REPUBLIK INDONESIA Johana, kornelia; Setiadarma, Dani; Dewi P. Wijaya, Kurnia
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 1 No. 6 (2020): Jurnal Ekonomi Manajemen Sistem Informasi (Juli 2020)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v1i6.293

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi komunikasi pemasaran Kementerian Pariwisata Republik Indonesia terkait dalam mempromosikan 10 Destinasi Pariwisata Prioritas, berdasarkan teori strategi humas Elvinaro Ardianto dan strategi komunikasi pemasaran pariwisata Burhan Bungin. Penelitian ini menggunakan penelitian deskriptif kualitatif dengan metode penelitian studi kasus, dilengkapi dengan wawancara mendalam kepada narasumber menggunakan teknik triangulasi sumber. Hasil penelitian ini membahas menganai strategi komunikasi pemasaran Kementerian Pariwisata Republik Indonesia dalam mempromosikan 10 Destinasi Pariwisata Prioritas kepada wisatawan mancanegara dari strategi humas yaitu Publikasi, Event, dan News. Selain itu juga ada strategi pull dimana strategi ini menggunakan kampanye Explore Futher Wonderful Indonesia melalui media elektronik, cetak, dan media sosial, untuk strategi push dimana strategi ini Kementerian Pariwisata menerbitkan brosur, booklet, leaflet, dan calendar of event. Dari hasil penelitian, bahwa pelaksanaan Asisten Deputi Strategi dan Komunikasi Pemasaran 1 dalam mempromosikan 10 Destinasi Pariwisata Prioritas sudah cukup baik, namun harus di tingkatkan.
Sosialisasi Pengelolaan Konten Media Sosial Yang Memiliki Unsur Positif Dalam Perspektif Public Relations Dacosta, Kornelia Johana; Putro, Harjono Padmono; Setiadarma, Dani; Ismed, Mohammad; Sumirat, Pepen; Putranto, Algooth; Nurjanah, Anna; Jamalullail; Suparyadi; Hilvania, Iche
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2518

Abstract

Keterampilan berkomunikasi di era globalisasi saat ini mengarah pada wujud Transformasi digital bukan lagi wacana masa depan. Ia telah mengetuk pintu kita, bahkan masuk tanpa permisi. Kita dipaksa menyesuaikan cara bekerja, berpikir, bahkan cara memandang manusia dalam organisasi. Namun, dalam kehebohan mengejar teknologi terbaru, satu hal yang harus kita ingat, yaitu teknologi tak akan berarti apa-apa tanpa talenta yang mampu mengoperasikannya, mengembangkannya, dan yang terutama menemukan maknanya. Ilmu Komunikasi khusus Public Relations dalam kaitan pengelolaan Media sosial untuk kampanye Lingkungan hijau di Era Society 5.0, melihat potensi besar mereka untuk menjaga lingkungan tempat tinggal berkelanjutan dan menyelaraskan program kerja dari Pemerintah Provinsi DKI Jakarta untuk masyarakat berkelanjutan.
Penerapan Fungsi Manajemen Penyiaran Program Talkshow Arah Angin TVRI Nasional Setiadarma, Dani; Assegaf, Laode Muhammad
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6ww4ht45

Abstract

This study aims to analyze the implementation of POAC-based production management functions and the media strategies employed by TVRI. The research method used a qualitative descriptive approach with a constructivist paradigm. Data were collected through interviews, observations, and document studies, then analyzed thematically using source triangulation. The results indicate that the Planning, Organizing, and Actuating functions operate quite well, but the Controlling function remains very weak. Production evaluations are conducted only on a routine administrative basis, without any concrete follow-up that would impact program quality improvement. This indicates a work culture that tends toward formality, resulting in the same weaknesses recurring from one episode to the next. This study recommends the need for a serious, transparent, and quality-improvement-oriented control mechanism so that the Arah Angin program does not simply become routine but can emerge as a reputable public broadcast.
Strategi Komunikasi Public Relations dalam Meningkatkan Kualitas Pelayanan pada Penghuni Apartemen Studi Kasus Apartemen Green Bay Pluit Ratmelia, Yunita; Setiadarma, Dani
Sujud: Jurnal Agama, Sosial dan Budaya Vol. 2 No. 2 (2026): MEI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/67vyfx26

Abstract

This study aims to analyze the Public Relations communication strategy implemented by the management of Green Bay Pluit Apartment in improving service quality and shaping residents’ image perception. The research adopts a constructivist paradigm using a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews, observations, and documentation, and analyzed using an interactive model and the Strategic Planning for Public Relations framework. The findings reveal that the communication strategy was conducted systematically through situation analysis, planning, implementation, and evaluation stages. Elevator malfunction emerged as the dominant issue affecting residents’ service experience. The utilization of WhatsApp Group as the primary communication channel enabled fast, documented, and dialogic information delivery. Empathetic, transparent, and solution-oriented messaging patterns contributed to maintaining residents’ trust despite operational technical constraints. Periodic evaluations through briefings and satisfaction surveys indicate gradual improvement in the perceived quality of management communication. The study confirms that in vertical housing management, the effectiveness of Public Relations communication strategy depends not only on message delivery but also on the consistency of technical actions accompanying it. Responsive and structured communication serves as a fundamental element in sustaining a positive organizational image
Analisis Strategi Komunikasi Pemasaran Bisnis B2B Jasa Kalibrasi PT Mandiri Global Akurasi Anwar, Riki Khoerul; Setiadarma, Dani
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s66em932

Abstract

This study analyzes the development of marketing communication strategies to build brand awareness at PT Mandiri Global Akurasi, a B2B calibration services company facing a sharp decline in revenue (69.6% in 2024 and 45% in 2025) and unstable client turnover. Using a constructivist paradigm with a qualitative case study approach, this study explores the subjective understandings of marketing managers, salespeople, administrative staff, and clients regarding their marketing communication practices. The findings reveal fundamental differences in the meaning of marketing communication. Management constructs it as a short-term acquisition instrument with quantitative targets (20 calls/emails per day). Clients interpret it as proof of professionalism and a foundation for long-term trust, with indicators such as speed of response, technical clarity, and post-sales attention. The CRM Practice Manual reflects the construction that client data is understood as administrative, not strategic assets. The process of constructing reality occurs through daily interactions: when salespeople explain calibration procedures, management interprets it as "selling," while clients interpret it as "proof of competence." Agreements at the practical level obscure differences in meaning, so that relationships remain transactional. As a result, the sharp increase in revenue was constructed by management as a "market problem," when in fact, its root was a misalignment of meanings about the nature of marketing communications. This research shows that marketing communications strategies are the result of social constructions negotiated through interaction, not realistic goals. Long-term performance stability requires shared meaning between management and clients. In the B2B calibration services industry, the shift from transactional to relational communication constructions opens the door to building loyalty and recurring revenue.
Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan Media Iklan Lift Poster PT. Ignite Technology Indonesia (Lifty Media) Frianto, Feby Sahri; Setiadarma, Dani
Kayee: Jurnal Pendidikan dan Ilmu Sosial Vol. 1 No. 2 (2026): JANUARI-JUNI
Publisher : CV. Rumoh Aceh Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q3sds130

Abstract

This study aims to examine the marketing communication strategy and the implementation of Integrated Marketing Communication (IMC) in supporting the sales of elevator poster advertising media at PT Ignite Technology Indonesia (Lifty Media). A qualitative case study approach was employed using interviews, observation, and document analysis. The findings indicate that the strategy is formulated based on audience segmentation and building context, and implemented through structured personal selling activities. IMC is reflected in message consistency, internal coordination, and the integration of physical media with digital elements. Sales improvement is understood as a strategic contribution through offer relevance, communication consistency, and client relationship management in a B2B marketing context
Co-Authors Anwar, Riki Khoerul Assegaf, Laode Muhammad Dacosta, Kornelia Johana Dewi P. Wijaya, Kurnia Frianto, Feby Sahri Hilvania, Iche Ismed, Mohammad Jamalullail Johana, Kornelia Lestari, Fitri Dwi Nurjanah, Anna Putranto, Algooth Putro, Harjono Padmono Ratmelia, Yunita Sumirat, Pepen Suparyadi