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All Journal Jurnal Manajemen dan Bisnis Social & Economic Bulletin
Dacosta, Kornelia Johana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Analysis of The Influence of Motivation, Facilities and Location on Visiting Decisions (Case Study MH Museum. Good location" Widayati, Catur; Riorini, Sri Vandayuli; Dacosta, Kornelia Johana; Wibowo, Amirudin
Social and Economic Bulletin Vol. 1 No. 2 (2024): SEBI Journal May 2024
Publisher : Baca Dulu Publisher

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Abstract

MH Museum. Thamrin Jakarta was established in the 20th century as the Building of the Indonesian National Political Association (PPPKI). In the period 3 (three) years from 2013-2015 the number of visitors visited mh museum. Thamrin continues to experience significant declines. This is because visitors tend to be more interested in going to shopping centers or to more familiar tourist attractions. Therefore the authors conducted research on the Museum. This research aims to determine the influence of motivation, facilities and location on visiting decisions (case study at MH Museum. Thamrin Jakarta). The object of this research is visitors to mh museum. .11 miles away The study was conducted on 170 respondents using a quantitative descriptive approach. The data collection technique used is a questionnaire using purposive sampling. The data analysis used is SEM where data processing using SmartPLS 3.0.
MODEL KOMUNIKASI VISUAL FOTO PRODUK UNTUK OPTIMALISASI BRAND AWARENESS UMKM DI ERA DIGITAL Ningsih, Suswinda; Santi, May Rizdiana; Dacosta, Kornelia Johana
Jurnal Manajemen dan Bisnis Vol 4, No 2 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v4i2.5339

Abstract

Penelitian ini bertujuan untuk mengembangkan model komunikasi visual foto produk yang sederhana, aplikatif, dan efektif bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam meningkatkan brand awareness di era digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus di Desa Pulo Sari, Kabupaten Sukabumi, melibatkan 15 UMKM. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, pre-test dan post-test pelatihan, serta analisis konten media sosial. Hasil penelitian menunjukkan model komunikasi visual tiga tahap ("3P": Persiapan, Pemotretan, Publikasi) terbukti efektif meningkatkan pemahaman UMKM tentang identitas visual, teknik fotografi, dan distribusi konten digital. Model ini memberikan kontribusi praktis dan konseptual bagi peningkatan literasi digital visual UMKM, terbukti dari peningkatan engagement di media sosial dan pemahaman UMKM terhadap pentingnya visualisasi produk.
Co-Authors Christina Catur Widayati Ningsih, Suswinda Santi, May Rizdiana Sri Vandayuli Riorini wibowo, amirudin