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All Journal JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Jurnal Abdi Masyarakat Multidisiplin Mahardika Adiwidia
Sumirat, Pepen
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Mahardika Adiwidia

 1 
Pengaruh Citra Band Koes Plus Terhadap Loyalitas Penggemar Di Bandung Koes Plus Community Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.1210

Abstract

Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)
Pengaruh Advertising, Personal Selling dan Sales Promotion terhadap Keputusan Mahasiswa untuk Kuliah di STIKOM PROSIA Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1602

Abstract

This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect
Pengaruh advertising, personal selling dan sales promotion terhadap keputusan mahasiswa memilih perguruan tinggi Sumirat, Pepen
Jurnal Mahardika Adiwidia Vol. 3 No. 2 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i2.2150

Abstract

 This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect.
Co-Authors Dacosta, Kornelia Johana Hilvania, Iche Ismed, Mohammad Jamalullail Ningsih, Titiek Surya Novida Irawan Nurjanah, Anna Putranto, Algooth Putro, Harjono Padmono Rafi'i, Rafi'i Setiadarma, Dani Suparyadi Suparyadi Suparyadi, Suparyadi