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All Journal JAM : Jurnal Aplikasi Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

Sullaida, Sullaida

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Author-ID : 1284502

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Other

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Articles

THE EFFECT OF PSYCHOGRAPHIC LIFESTYLE ON PURCHASE DECISIONS AT HANGING CAFES IN SOUTHWEST ACEH DISTRICT Edyansyah, T; Ahyar, Juni; Ilham, Rico Nur; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

The purpose of this study was to identify and analyze the effect of interest, opinion and activity on purchasing decisions at Cafe Hangouts in Aceh Barat Daya District. The object of this research is a psychographic lifestyle which includes interest, opinion and activity and purchasing decisions at Hangout cafes. The sample selection in this study was based on proportional random sampling, in this study 100 customers were selected who had visited the Nongkrong Cafe, Southwest Aceh. The analysis used in this research was multiple linear regression analysis. The results of this study indicate that partially interest and opinion have a positive effect. and significant to the Purchase Decision at the Cafe Hanging out in Southwest Aceh Regency. The results of this study indicate that partially activity has a positive and insignificant effect on purchasing decisions at Hanging Cafes in Southwest Aceh Regency. The results of this study indicate that the variables of interest, opinion and activity have a positive and significant effect on purchasing decisions at the Nongkrong Cafe, Southwest Aceh Regency.

THE EFFECT OF CAFE ATMOSPHERE, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PREMIUM COFFEE STATIONS IN LHOKSEUMAWE CITY FOR THE 2020-2021 PERIOD Edyansyah, T; Ilham, Rico Nur; Ahyar, Juni; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

The purpose of this study was to examine the effect of cafe atmosphere, product quality and service quality on customer satisfaction at premium coffee stations in lhokseumawe. The population in this study were all customers at the premium coffee station in lhokseumawe. While the sample is 100 respondents. The sampling technique is accidental sampling. The type of data used in this study is primary data in the form of cross selection data obtained by using a questionnaire. The method of data analysis in this study is the multiple linear regression analysis of panel data. The results of the study found that partially the cafe atmosphere had a significant influence on consumer satisfaction, partially product quality had an effect on consumer satisfaction, while partially service quality has an effect on customer satisfaction. and cafe atmosphere product quality and service quality simultaneously affect customer satisfaction.

Lestarikan Budaya Lokal Aceh Melalui Pemanfaatan Limbah Industri Konveksi Menjadi Alas Tikar (Tika Duek) Nurmala, Nurmala; Jamilah, Jamilah; Sullaida, Sullaida; Nelmi, Nelmi; Darmayanti, Mita
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15660

Limbah industri konveksi atau sering disebut dengan kain perca adalah kain yang didapatkan dari sisa-sisa guntingan kain lebar pada proses pembuatan pakaian, jilbab, atau garmen, kerajinan dan berbagai produk tesktil lainnya. Kain perca berpeluang dikembangkan menjadi produk berupa tika duek (alas tikar) yang bernilai ekonomis dan melestarikan budaya lokal Aceh. Kegiatan pengabdian bertujuan memberikan pelatihan kerajinan pemanfaatan limbah konveksi menjadi tika duek (alas tikar) dan membentuk kelompok industri kecil dalam mengembangkan jiwa usaha mandiri. Kegiatan pengabdian ini dilakukan di Desa Ulee Pulo Kecamatan Dewantara Kabupaten Aceh Utara. Metode yang digunakan adalah metode observasi, pelatihan, dan Focus Group Discussion (FGD). Melalui kegiatan pengabdian ini masyarakat mampu mengolah limbah industri konveksi (kain perca) menjadi tika duek (alas tikar), meningkatkan nilai seni dan kreativitas masyarakat, pemberdayaan ekonomi, dan melestarikan kebudayaan Aceh. Dibutuhkan akses permodalan kepada UMKM sehingga masyarakat dapat mengembangkan produk kreatif dan inovatif melalui pemanfaatan limbah-limbah industri.

The Effect Of Workload, Self Efficacy On Burnout Among Madrasah Operators In Dapodik Applications In Bireun District Sullaida, Sullaida; nurmala, nurmala
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 2 (2024): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i2.1413

the purpose of the study was to analyze the effect of workload and self-efficacy on burnout among Madrasah operators on dapodik applications in Bireun Regency. The data analysis method used was multiple linear regression analysis. The number of respondents is 54 Madrasah operators, using probably sampling technique with simple random sampling. Hypothesis testing using a partial test and a partial simultaneous test partially positive and significant effect on workload on burnout of Madrasah operators on dapodik applications in Bireuen Regency, and self-efficacy negatively affects burnout among Madrasah operators on dapodik applications in Bireun Regency. Workload and self-efficacy affect burnout among Madrasah operators on dapodik applications in Bireun Regency. It is expected that Madrasah operators perceive their work not as a burden, so operators can work more comfortably and prevent burnout. Operators among Madrasahs in Bireun Regency have high enough self-efficacy, in order to maintain or increase their current self-efficacy, so that burnout is getting smaller. Keywords : workload, self efficacy, burnout.

PARTNERSHIP MANAGEMENT AND POTATO COMPETITIVENESS IN BENER MERIAH DISTRICT, ACEH PROVINCE Nurmala, Nurmala; Sullaida, Sullaida; Zahara, Hafni; Jamilah, Jamilah; Saputra, Jumadil
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.03

The research aims to identify supply chain partnerships and analyze potato competitiveness. The research location is in Bener Meriah Regency, Aceh Province. Supply chain partnership management is studied using qualitative and quantitative descriptive approaches. Potato competitiveness was analyzed using the Policy Analysis Matrix (PAM) approach. The research results show that potato farming is quite profitable for farmers and has competitiveness as a superior product. Potato farming partnerships are carried out by farmers at the level of seed procurement and farming costs with a profit-sharing system or general trading pattern through farming capital loans with the condition that farmers must sell potatoes to traders at below-market prices. Potato farming in Bener Meriah Regency has comparative advantages and competitive advantages. It is worthy of development based on the acquisition of PCR and DRCR, both of which have a value of more than one. Potato farming has good prospects for intensive development to increase the competitiveness of potatoes through synergistic partnership programs with downstream business players, considering the high market demand for potatoes and processed potato products.

IDENTIFICATION OF BUSINESS CONSTRAINTS AND MARKETING OF POTATOES IN ACEH'S GAYO HIGHLANDS Nurmala, Nurmala; Zahara, Hafni; Sullaida, Sullaida; Jamilah, Jamilah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.107

This study aims to identify the constraints on potato farming and marketing in the Gayo Highlands of Aceh. The research sample consisted of potato farmers and traders who were involved in potato marketing in Bener Meriah Regency. Determination of the sample of traders is done by snowball sampling technique. The identification of constraints uses a qualitative descriptive approach, while the income analysis uses an analysis of costs and farm revenues. The results showed that there were constraints in potato farming in the form of wilt disease which caused potatoes to be harvested immediately and the fruit produced was smaller. This will have an impact on decreasing the income of potato farming. The relatively high use of pesticides during the rainy season has implications for increasing the cost of potato farming, on the other hand the difficulty of accessing capital causes farmers to enter into potato farming partnerships with collector traders with the provision that potato marketing must be done to these traders. The development of potato farming in the Gayo Highlands of Aceh has encountered several obstacles including fluctuations in potato prices, lack of weed control which has implications for decreasing potato productivity, difficulty in accessing capital which will determine the sustainability of farming, income and farmers' welfare. farmers, namely selling potatoes through collectors, through wholesalers, and selling directly to consumers. Factors that determine farmers' decisions in marketing potatoes are the selling price, farm capital assistance, farm location, and potato quality. Direct marketing of potatoes (3rd type) to consumers is more efficient than other potato marketing channels because it can reduce farming and marketing costs. However this is rare and the sales volume of potatoes is very small.

PROCESSED PRODUCT DIVERSIVATION BASED COTTLE FISH FOR COASTAL FISHING COMMUNITIES: PROCESSED PRODUCT DIVERSIVATION BASED COTTLE FISH FOR COASTAL FISHING COMMUNITIES Jamilah, Jamilah; Nurmala, Nurmala; Sullaida, Sullaida; Nadhiratun Nisa , Siti; Novita , Divia
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 1 (2022): March-June 2022
Publisher : RADJA PUBLIKA

The highest production (catching) of tuna reached 32.22% per year but the selling price of fish was very low, while the fish processing business was only in the form of wooden fish (keumamah) and smoking due to low mastery of technology and absorption of innovation. The business of processing tuna into shredded fish and fish crackers has never been carried out by the coastal fishing communities of Aceh, even though this business has the potential to be developed on a household scale. The service activity aims to provide training on processing tuna into shredded fish and fish crackers for fishing communities in coastal areas in the category of poor families. The method used is the survey method and Focus Group Discussion (FGD). Demonstrations of processing tuna into shredded fish and fish crackers can open up insights and business opportunities for housewives and young fishermen in creating added value and profit for traditional fishing households as well as improving production management and marketing of competitively processed fish. This activity can foster an entrepreneurial spirit among coastal fishing communities to increase fishermen's household income.

Co-Authors Chalirafi, Chalirafi Darmayanti, Mita Hafni Zahara Jamilah Jamilah Juni Ahyar Nadhiratun Nisa , Siti Nelmi, Nelmi Novita , Divia Nurmala Nurmala Rico Nur Ilham Saputra, Jumadil T. Edyansyah, T. Edyansyah

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