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All Journal JAM : Jurnal Aplikasi Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Sullaida, Sullaida
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing

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THE EFFECT OF PSYCHOGRAPHIC LIFESTYLE ON PURCHASE DECISIONS AT HANGING CAFES IN SOUTHWEST ACEH DISTRICT Edyansyah, T; Ahyar, Juni; Ilham, Rico Nur; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.85 KB) | DOI: 10.31955/mea.v6i1.2538

Abstract

The purpose of this study was to identify and analyze the effect of interest, opinion and activity on purchasing decisions at Cafe Hangouts in Aceh Barat Daya District. The object of this research is a psychographic lifestyle which includes interest, opinion and activity and purchasing decisions at Hangout cafes. The sample selection in this study was based on proportional random sampling, in this study 100 customers were selected who had visited the Nongkrong Cafe, Southwest Aceh. The analysis used in this research was multiple linear regression analysis. The results of this study indicate that partially interest and opinion have a positive effect. and significant to the Purchase Decision at the Cafe Hanging out in Southwest Aceh Regency. The results of this study indicate that partially activity has a positive and insignificant effect on purchasing decisions at Hanging Cafes in Southwest Aceh Regency. The results of this study indicate that the variables of interest, opinion and activity have a positive and significant effect on purchasing decisions at the Nongkrong Cafe, Southwest Aceh Regency.
THE EFFECT OF CAFE ATMOSPHERE, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PREMIUM COFFEE STATIONS IN LHOKSEUMAWE CITY FOR THE 2020-2021 PERIOD Edyansyah, T; Ilham, Rico Nur; Ahyar, Juni; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.93 KB) | DOI: 10.31955/mea.v6i2.2539

Abstract

The purpose of this study was to examine the effect of cafe atmosphere, product quality and service quality on customer satisfaction at premium coffee stations in lhokseumawe. The population in this study were all customers at the premium coffee station in lhokseumawe. While the sample is 100 respondents. The sampling technique is accidental sampling. The type of data used in this study is primary data in the form of cross selection data obtained by using a questionnaire. The method of data analysis in this study is the multiple linear regression analysis of panel data. The results of the study found that partially the cafe atmosphere had a significant influence on consumer satisfaction, partially product quality had an effect on consumer satisfaction, while partially service quality has an effect on customer satisfaction. and cafe atmosphere product quality and service quality simultaneously affect customer satisfaction.
Lestarikan Budaya Lokal Aceh Melalui Pemanfaatan Limbah Industri Konveksi Menjadi Alas Tikar (Tika Duek) Nurmala, Nurmala; Jamilah, Jamilah; Sullaida, Sullaida; Nelmi, Nelmi; Darmayanti, Mita
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15660

Abstract

Limbah industri konveksi atau sering disebut dengan kain perca adalah kain yang  didapatkan dari sisa-sisa guntingan kain lebar pada proses pembuatan pakaian, jilbab, atau garmen, kerajinan dan berbagai produk tesktil lainnya. Kain perca berpeluang dikembangkan menjadi produk berupa tika duek (alas tikar) yang bernilai ekonomis dan melestarikan budaya lokal Aceh. Kegiatan pengabdian bertujuan memberikan pelatihan kerajinan pemanfaatan limbah konveksi menjadi tika duek (alas tikar) dan membentuk kelompok industri kecil dalam mengembangkan jiwa usaha mandiri. Kegiatan pengabdian ini dilakukan di Desa Ulee Pulo Kecamatan Dewantara Kabupaten Aceh Utara. Metode yang digunakan adalah metode observasi, pelatihan, dan Focus Group Discussion (FGD). Melalui kegiatan pengabdian ini masyarakat mampu mengolah limbah industri konveksi (kain perca) menjadi tika duek (alas tikar), meningkatkan nilai seni dan kreativitas masyarakat, pemberdayaan ekonomi, dan melestarikan kebudayaan Aceh. Dibutuhkan akses permodalan kepada UMKM sehingga masyarakat dapat mengembangkan produk kreatif dan inovatif melalui pemanfaatan limbah-limbah industri.
The Effect Of Workload, Self Efficacy On Burnout Among Madrasah Operators In Dapodik Applications In Bireun District Sullaida, Sullaida; nurmala, nurmala
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 2 (2024): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i2.1413

Abstract

the purpose of the study was to analyze the effect of workload and self-efficacy on burnout among Madrasah operators on dapodik applications in Bireun Regency. The data analysis method used was multiple linear regression analysis. The number of respondents is 54 Madrasah operators, using probably sampling technique with simple random sampling. Hypothesis testing using a partial test and a partial simultaneous test partially positive and significant effect on workload on burnout of Madrasah operators on dapodik applications in Bireuen Regency, and self-efficacy negatively affects burnout among Madrasah operators on dapodik applications in Bireun Regency. Workload and self-efficacy affect burnout among Madrasah operators on dapodik applications in Bireun Regency. It is expected that Madrasah operators perceive their work not as a burden, so operators can work more comfortably and prevent burnout. Operators among Madrasahs in Bireun Regency have high enough self-efficacy, in order to maintain or increase their current self-efficacy, so that burnout is getting smaller. Keywords : workload, self efficacy, burnout.
PARTNERSHIP MANAGEMENT AND POTATO COMPETITIVENESS IN BENER MERIAH DISTRICT, ACEH PROVINCE Nurmala, Nurmala; Sullaida, Sullaida; Zahara, Hafni; Jamilah, Jamilah; Saputra, Jumadil
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.03

Abstract

The research aims to identify supply chain partnerships and analyze potato competitiveness. The research location is in Bener Meriah Regency, Aceh Province. Supply chain partnership management is studied using qualitative and quantitative descriptive approaches. Potato competitiveness was analyzed using the Policy Analysis Matrix (PAM) approach. The research results show that potato farming is quite profitable for farmers and has competitiveness as a superior product. Potato farming partnerships are carried out by farmers at the level of seed procurement and farming costs with a profit-sharing system or general trading pattern through farming capital loans with the condition that farmers must sell potatoes to traders at below-market prices. Potato farming in Bener Meriah Regency has comparative advantages and competitive advantages. It is worthy of development based on the acquisition of PCR and DRCR, both of which have a value of more than one. Potato farming has good prospects for intensive development to increase the competitiveness of potatoes through synergistic partnership programs with downstream business players, considering the high market demand for potatoes and processed potato products.
Co-Authors Chalirafi, Chalirafi Darmayanti, Mita Hafni Zahara Jamilah Jamilah Juni Ahyar Nelmi, Nelmi Nurmala Nurmala Rico Nur Ilham Saputra, Jumadil T. Edyansyah, T. Edyansyah