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SB, Sigit Wisnu
Universitas Nusantara PGRI Kediri
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analisis volume penjualan beras lokal ditinjau dari harga, kualitas produk, dan pelayanan di toserba bahagia Nganjuk Mustofa, Audi Yosrul; Bhirawa, Sigit Wisnu Setya; Muslih, Basthoumi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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ABSTRAK Audi Yosrul Mustofa: Analisis Volume Penjualan Beras Lokal Ditinjau dari Harga, Kualitas Produk dan Pelayanan di Toserba Bahagia Nganjuk, Skripsi, Manajemen, FEB UNP Kediri, 2021. Kata Kunci: Harga, Kualitas Produk, Pelayanan, Volume Penjualan Usaha perdagangan di Indonesia saat pandemi Covid-19 semakin pulih dan berkembang. Hal tersebut terbukti dengan bermunculannya usaha dagang yang ada mulai dari yang berskala kecil, menengah hingga yang besar, retail konvensional seperti toko kelontong, peracangan maupun retail modern seperti toserba, swalayan, supermarket hingga berlevel perusahaan. Tujuan penelitian ini adalah untuk menganalisis volume penjualan beras lokal ditinjau dari segi harga, kualitas produk dan pelayanan di Toserba Bahagia Nganjuk. Pendekatan penelitian ini menggunakan penelitian kuantitatif dengan teknik asosiatif kausal. Populasi penelitian ini adalah seluruh konsumen Toserba Bahagia yang membeli beras lokal dengan teknik sampling menggunakan simple random sampling dan ditentukan 70 sampel. Instrumen menggunakan angket yang skornya diuji validitas dan reliabilitas. Teknik analisis menggunakan uji asumsi klasik, regresi linier berganda dan uji hipotesis. Hasilnya, variabel harga, kualitas produk dan pelayanan berpengaruh positif dan signifikan secara simultan terhadap volume penjualan beras lokal di Toserba Bahagia Nganjuk. Secara parsial, harga berpengaruh negatif dan signifikan terhadap volume penjualan beras lokal yang juga merupakan variabel paling dominan. Hanya kualitas produk dan pelayanan yang berpengaruh positif dan signifikan terhadap volume penjualan beras lokal. Peneliti selanjutnya sebaiknya memperluas variabel penelitian, hal ini diusulkan karena telah terbukti bahwa variabel harga, kualitas produk dan pelayanan memiliki dampak yang hanya sebesar 42,2% terhadap volume penjualan, sehingga faktor yang lain seperti testimoni, harapan, kepercayaan dan keterlibatan konsumen perlu dikaji.
PENGARUH INSENTIF, KEPEMIMPINAN SERTA LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA UD. SARI DAUN NGANJUK Saputra, Dhiki Hendra; Bhirawa, Sigit Wisnu Setya; Meilina, Restin
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
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Sari Daun Nganjuk is a clove processing industry in Nganjuk which was established in 2010. UD. Sari Daun Nganjuk is a company that oversees rural products, especially those that use dried clove leaves by distillation of dry clove leaves using steam purification. at the UD processing plant. Sari Daun Nganjuk found several human resource problems such as initiative, leadership and the work environment that are still under-appreciated at UD. The leaf juice is drooping. This study aims to be used properly by UD. Sari Daun Nganjuk as a source of perspective to promote the presentation of UD's performance. The leaf juice is drooping. This study examines whether there is an influence between incentives, leadership and work environment on the performance of UD. The leaf juice is drooping. processing information in the results of the study indicate that the factors of incentives, leadership and work environment greatly affect the performance of UD employees. The leaf juice is drooping. it is known that the research uses a reliability coefficient with a value of 68.2%, representative performance is influenced by the strength of incentives, leadership and work environment, with the remaining 31.8% influenced by various elements not identified in this assessment.
PENGARUH KEPEMIMPINAN, KECERDASAN EMOSIONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN UD MITRA JAYA FARM Subekti, Crystian; Zulistiani, Zulistiani; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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The purpose this study is to analyze whether there is significant influence between the variables of leadership, emotional intelligence, and work motivation simultaneously or partially on the performance of UD Mitra Jaya Farm employees. The approach used in this study is quantitative approach and the type of causal relationship research, the sampling technique uses the Slovin formula, the sample size used is 50 employees, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tool. The results showed that leadership and work motivation had a significant effect, emotional intelligence had no significant effect, and there was a significant influence on the simultaneous leadership, emotional intelligence, and work motivation variables on the performance of UD Mitra Jaya Farm employees.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN ORGANIZATION CITIZENSHIP BEHAVIOR (OCB) TERHADAP KINERJA KARYAWAN PADA PERUSAHAN DAERAH AIR MINUM (PDAM) KABUPATEN KEDIRI Rosalinda, Nike Ana; Subagyo, Subagyo; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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In general, this study aims to determine the impact style of leadership , work environment, and OCB (Organizational Citizenship Behavior) in PDAM Kediri Regency employee performance, a type of causality study. The sample obtained by PDAM Kabupaten Kediri for this study was a random sample of 40 from the general population, conducted by random sampling. Collect data using questionnaires analyzed using multiple regression analysis. The results show that leadership style, work environment, and Organizational Citizenship Behavior (OCB) partially and simultaneously significantly perfomance employee of influence.
ANALISIS SOFT SKILL, HARD SKILL, DAN SELF EFFICACY TERHADAP MINAT BERWIRAUSAHA MAHASISWA (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2019 UNP Kediri) Triwahyudi, Ade; Muslih, Basthoumi; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to analyze soft skills, hard skills, and self-efficacy simultaneously based on student interest. This research uses descriptive research methods, which are methods used to answer questions based on research questions. The results showed that soft skills had no significant effect on student performance, while hard skills and self-efficacy had a significant effect on student performance. The adjusted R² value of 0.625 shows that hard skills and self-efficacy have a significant effect on student entrepreneurship interest. Soft skills also have a positive impact on student entrepreneurship interest. It is important to develop education and training programs that focus on improving soft skills, hard skills, and self-efficacy in the process of increasing students' entrepreneurship interests.
ANALISIS GAYA KEPEMIMPINAN, BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA BADAN KEPEGAWAIAN DAERAH KABUPATEN TRENGGALEK Mustika, Miftachul Ayu; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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The purpose of this study was to analyze the influence of leadership style, organizational culture, and work discipline on employee performance at the Trenggalek district staffing agency. This study uses a quantitative research methodology. These studies use a causal methodology. The 52 participants were selected from a relatively small population by the authors, who used a saturated sampling approach to select the sample. The results of the partial analysis of the independent variables of leadership style, organizational culture and work discipline show that the Personnel Board of Trenggalek Regency has a significant effect on the dependent variable of employee performance. Leadership style, organizational culture, and work discipline simultaneously have a significant effect on the dependent variable of employee performance at the Personnel Agency of Trenggalek Regency
PENGARUH LINGKUNGAN KERJA, BEBAN KERJA, KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT DANAMAS INSAN KREASI ANDALAN Larassati, Alfiyyah; Sugiono; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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This study aims to analyze the influence of work environment, workload, and job satisfaction on employee performance at PT Danamas Insan Kreasi Andalan (DIKA) in Kediri Residency. This associative descriptive quantitative research was conducted from April to May 2025, involving 70 PT DIKA employees as both population and sample using a saturated sampling technique. Data was collected via Likert scale questionnaires and analyzed using SPSS 25, including validity, reliability, classical assumption tests, multiple linear regression, and t- and F-tests. The results indicate that work environment and job satisfaction positively and significantly affect employee performance. Workload, however, had a negative but not significant influence. Simultaneously, all three variables significantly impact employee performance. This research highlights the importance of a conducive work environment and job satisfaction for optimizing performance at PT DIKA.
ANALISIS PERBEDAAN PENDAPATAN PEDAGANG SEMBAKO SEBELUM SESUDAH BERGABUNG MITRA RUMAH PANGAN KITA KOTA KEDIRI Faliana, Tara Indi; Kusumaningtyas, Dian; Bhirawa, Sigit Wisnu Setya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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This study analyzes income differences of grocery traders before and after becoming RPK partners in Kediri City. The method used is descriptive quantitative with a pretest-posttest one group design, involving 35 respondents selected via purposive sampling. The research model includes monthly income, education budget, and family burden variables. Instruments were tested for validity and reliability. The paired sample t-test showed a 10.46% average income increase, with p<0.05. A lower standard deviation indicates improved economic stability among partners. The RPK program effectively supports traders' welfare and strengthens sustainable food distribution.
LOYALITAS KONSUMEN DITINJAU DARI PROMOSI, HARGA, DAN KUALITAS PELAYANAN DI CAFE SINONAMANIS NGANJUK Hermawan, Robbi Adi; Bhirawa, Sigit Wisnu Setya; Muslih, Basthoumi; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
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The purpose of this study is to identify and analyze the partial and simultaneous significant effects of promotion, price, and service quality on consumer loyalty at Café Sinonamanis Nganjuk. This study employs a quantitative approach with a causal research design. Data were collected using a closed-ended questionnaire with responses measured on a 1–5 Likert scale, and the instrument was proven to be valid and reliable. The population of this study consists of consumers of Café Sinonamanis Nganjuk who have made purchases. The sampling technique used was purposive sampling, with criteria including having made more than two purchases, residing in Nganjuk, and being at least 17 years of age. The sample size was determined based on Roscoe’s rule of thumb, resulting in a total of 40 respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The findings indicate that promotion, price, and service quality have significant partial and simultaneous effects on consumer loyalty at Café Sinonamanis Nganjuk. For future research, it is recommended to employ different research methods, such as qualitative approaches or mixed-method designs, to obtain more in-depth findings. Additionally, the inclusion of other variables is suggested, given that 58.4% of the variance in consumer loyalty may be explained by other independent variables not examined in this study.
PENGARUH IKLAN, PERSONAL SELLING, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX DI KABUPATEN NGANJUK Vijaya, Rahul; Meilina, Restin; Bhirawa, Sigit Wisnu Setya; Leksono, Poniran Yudho
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
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The objectives of this study was to analyze the effects of advertising, personal selling, and word of mouth (WOM) on purchasing decisions of Yamaha Nmax motorcycles in Nganjuk Regency, partially and simultaneously. This study employs a quantitative approach using a causal research design. The population of this study consists of consumers who have purchased and use the Yamaha Nmax 155. The sample comprises 40 respondents. Data analysis was conducted using multiple linear regression analysis with SPSS for Windows. The results of the study indicate that: (1) advertising has a significant partial (individual) effect on purchasing decisions; (2) personal selling has a significant partial (individual) effect on purchasing decisions; (3) word of mouth (WOM) has a significant partial (individual) effect on purchasing decisions; and (4) advertising, personal selling, and word of mouth (WOM) simultaneously (collectively) have a significant effect on purchasing decisions.
Co-Authors Afiatujana, Latifa Qori Amin Tohari Andy Kurniawan, Andy Aprilianti, Riska Arely, Benedikta Dea Arfiansyah, Evin Rachmad Basthoumi Muslih Bukhorida, Febby Faradella Chahyanti, Avid Millatur Eka Dandi, Ahmad Danty, Tasya Rahmania DEWI WULANSARI Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Fadila, Afrilia Ziam Faliana, Tara Indi Febriasari, Icha Parlista Fidianingsih, Yola Ayu Firmansyah, Dicky Wahyu Hakimah² , Ema Nurzainul Hermawan, Robbi Adi Hernanda, Sultanu Ahmaddiva Hery Purnomo Indrawati, Navita Candra Janah, Shinta Faiqotul Korsini, Andreas Kurniawan, Rony Kusuma, Bela Larasati, Dyah Siti Ayu Larassati, Alfiyyah Leksono, Poniran Yudho Linawati Linawati Lukianti, Riris Anik Maharani, Dinda Putri Malinda, Puput Ayu Melina, Restin Monika, Mirna muhibbin, ahmad manarul Mukmin, Dedy Eka Septian Alief Mustika, Miftachul Ayu Mustofa, Audi Yosrul Nugraha, Galih Punta Indra Oktaviani, Yeni Aprilia Prasetyo, Audimas Leo Prayogy, Mia Dwi Puji Astuti Putri, Elvika Nungki Chintia Putri, Karina Widya RESTIN MEILINA Rino Sardanto Rosalinda, Nike Ana Saputra, Dhiki Hendra Saputra, Ricky Joko Shintaro, Margareta Sigit Ratnanto Silvia Anitasari, Silvia Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Subagyo Subagyo Subekti, Crystian Sugiono, Sugiono Suhardi Suhardi Susi Damayanti, Susi SYAKDIYAH, FIRA HIDAYATUS Trilestari, Ika Triwahyudi, Ade Vijaya, Rahul Visesa, Yayang Nabia Wahid, Muklas Sarifudin Wahyu Widodo Widiawati, Hestin Sri Wihani, Adinda Aprilia Wulandari, Anggi Marta Wulansari, Nofita Penti Zakaria, Putra Chevin Zulistiani, Zulistiani