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All Journal JURNAL PENDIDIKAN TAMBUSAI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Tecnoscienza Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Akademika Majority Science Journal KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
SB, Sigit Wisnu
Universitas Nusantara PGRI Kediri
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH STRATEGI PEMASARAN KREDIT, PROSEDUR PEMBERIAN KREDIT, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH Firmansyah, Dicky Wahyu; Bhirawa, Sigit Wisnu Setya; Damayanti, Susi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of credit marketing strategies, credit granting procedures and service quality on customer satisfaction. This study used an associative quantitative technique. The sampling technique used was purposive sampling with 79 customers. The analytical tool used was SPSS for Windows version 25. The test techniques used were validity tests, reliability tests, classical assumptions, multiple linear regression analysis, t-tests, F-tests and coefficients of determination. The results showed that the variables of credit marketing strategies, credit granting procedures and service quality had a significant effect, both partially and simultaneously, on customer satisfaction at BPR Nusumma Kediri.
STRATEGI PEMASARAN MELALUI KOMUNITAS GUNA MENINGKATKAN PENJUALAN IKAN PREDATOR: STUDI PADA TOKO IKAN HIAS GUBUK AQUATIC KERTOSONO Hernanda, Sultanu Ahmaddiva; Bhirawa, Sigit Wisnu Setya; Kurniawan, Rony
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to describe the community-based marketing strategy implemented by Gubuk Aquatic Kertosono Ornamental Fish Store in marketing predator fish, as well as to identify the constraints and solutions in the implementation of the marketing strategy. This study employs a qualitative approach and is classified as a case study research design. The primary data were collected through in-depth interviews with three informants. The sampling technique used was snowball sampling, and informants were selected using the 5R criteria, namely relevance, recommendation, rapport, readiness, and reassurance. The data analysis in this study followed three stages: data reduction, data display, and conclusion drawing or verification. The findings indicate that the community-based marketing strategy implemented by Gubuk Aquatic Kertosono Ornamental Fish Store has proven effective in increasing predator fish sales. This strategy is realized through the formation of an active, communicative, and trust-based customer community. The community functions not only as a promotional medium but also as a platform for building long-term relationships between sellers and customers.It is recommended that the business consistently maintain and further develop the customer community, enhance the quality of communication, and preserve customer trust in order to sustain customer loyalty and increase sales performance. Future studies are expected to extend this research by adopting a quantitative approach or incorporating additional variables such as customer satisfaction and customer loyalty to strengthen the research findings.
Co-Authors Afiatujana, Latifa Qori Amin Tohari Andy Kurniawan, Andy Aprilianti, Riska Arely, Benedikta Dea Arfiansyah, Evin Rachmad Basthoumi Muslih Bukhorida, Febby Faradella Chahyanti, Avid Millatur Eka Dandi, Ahmad Danty, Tasya Rahmania DEWI WULANSARI Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Fadila, Afrilia Ziam Faliana, Tara Indi Febriasari, Icha Parlista Fidianingsih, Yola Ayu Firmansyah, Dicky Wahyu Hakimah² , Ema Nurzainul Hermawan, Robbi Adi Hernanda, Sultanu Ahmaddiva Hery Purnomo Indrawati, Navita Candra Janah, Shinta Faiqotul Korsini, Andreas Kurniawan, Rony Kusuma, Bela Larasati, Dyah Siti Ayu Larassati, Alfiyyah Leksono, Poniran Yudho Linawati Linawati Lukianti, Riris Anik Maharani, Dinda Putri Malinda, Puput Ayu Melina, Restin Monika, Mirna muhibbin, ahmad manarul Mukmin, Dedy Eka Septian Alief Mustika, Miftachul Ayu Mustofa, Audi Yosrul Nugraha, Galih Punta Indra Oktaviani, Yeni Aprilia Prasetyo, Audimas Leo Prayogy, Mia Dwi Puji Astuti Putri, Elvika Nungki Chintia Putri, Karina Widya RESTIN MEILINA Rino Sardanto Rosalinda, Nike Ana Saputra, Dhiki Hendra Saputra, Ricky Joko Shintaro, Margareta Sigit Ratnanto Silvia Anitasari, Silvia Soedjoko, Dodi Kusuma Hadi Soeprajitno, Edy Djoko Subagyo Subagyo Subekti, Crystian Sugiono, Sugiono Suhardi Suhardi Susi Damayanti, Susi SYAKDIYAH, FIRA HIDAYATUS Trilestari, Ika Triwahyudi, Ade Vijaya, Rahul Visesa, Yayang Nabia Wahid, Muklas Sarifudin Wahyu Widodo Widiawati, Hestin Sri Wihani, Adinda Aprilia Wulandari, Anggi Marta Wulansari, Nofita Penti Zakaria, Putra Chevin Zulistiani, Zulistiani