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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management and Social Sciences Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ebisnis Manajemen Philosophiamundi : Journal of Global Humanistic Studies Escalate : Economics and Business Journal Svarga Pena: Jurnal Pengabdian Kepada Masyarakat J-CEKI ABDIMAS NUSANTARA
Hidayat, M. Syamsul
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Transportation Other

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Pelatihan Marketing Untuk Peningkatan Kapasitas Pengurus Koperasi Merah Putih Kecamatan Bangsal Mojokerto Hidayat, M. Syamsul; Setyariningsih, Eny; Utami, Budi
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v7i2.4567

Abstract

One of the government programs to increase economic activity is the establishement of the Koperasi Merah Putih Desa/Kelurahan (KDKMP) throughout Indonesia.For the success of this business,it ii necessary to be supported by the competence of human resources in the Village/City as Coperative administrators who carry out their business activities. While While the competence of human resources in the Village/City in managing cooperatives related to marketing management for sustainability is not yet fully evenly distributed. The purpose of this Community Service Activity is to provide knowledge and understanding of the Koperasi Merah Putih Desa/Kelurahan (KDKMP) Program as well as the management and marketing of Cooperative businesses through increasing the empowerment of Administrators. The Community Service Activity was carried out in the Bangsal District area of Mojokerto Regency and was attended by 110 Cooperative administrators. This activity provides marketing training to increase the capacity of cooperative managers, specifically in managing and marketing the Koperasi Merah Putih Desa/Kelurahan (KDKMP). The training method used is face-to-face meetings and interactive discussions, utilizing three modules: Business Plan Preparation and Risk Mitigation, Business Development, and Sustainable Marketing Management. The result is that Cooperative Management Partners gain an understanding and knowledge of cooperative business management and marketing, including business plan proposal preparation and risk mitigation, sustainable marketing management, and business development.
Innovation and Performance of MSMEs: A Systematic Literature Review Hidayat, M. Syamsul; Budi Utami; Eny Setyariningsih
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.395

Abstract

MSMEs have been considered as one of the safety valves to overcome unfavorable economic conditions. Because MSMEs are growing and developing which can absorb labor. As a result, MSMEs are considered to be able to reduce unemployment. business is increasing. One way for companies/MSMEs to be competitive is to innovate. Many discussions are sometimes still debatable stating that innovation has a role that can affect company performance. Therefore, this article aims to provide a clearer understanding on the Role of Innovation on MSME Performance by conducting a systematic literature review of 12 relevant publication articles from 2015 to 2025.The results of the analysis identify that Innovation (product innovation, marketing innovation, process innovation and organizational innovation) has a significant influence on SME performance in various countries
Co-Authors Al Laili, Khoirotun Nisa' Amrulloh, Afif Baidlowi, Imam Budi Utami Budi Utami Dwi Arviana, Nerissa Dwihandoko, Toto Heru Hartono Hartono Hendriwati, Dea Novita Isnaini, Nurdiana Fitri kasnowo, kasnowo Nersiwad, Nersiwad Ningrum, Ajeng Puspa Pradana, Muhammad Nadhif Rasesha Purwadirangga, Septariannas Puspita Anggraini, Dita Puspitasari, Amalia Putri Assakinah, Andin Putri, Angelia Maysa Rahayu Rahayu Rahayu Setyariningsih, Eny Tuti, Anis Watiyas Yuliana Putri, Afrianty