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All Journal Ekonomi Bisnis Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Dehasen Untuk Negeri Media Riset Bisnis & Manajemen
Hayadi, Ilsya
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Public Health Social Sciences Other

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The Influence of Ease of Use, Cashback and Discounts, and User Experience on Consumer Behavior in Using E-Wallets: A Study in Bengkulu City Elwis, Mutiara; Hayadi, Ilsya
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7966

Abstract

This study aims to examine the influence of ease of use, cashback and discounts, and user experience on the consumer behavior of e-wallet users in Bengkulu City. A quantitative approach was used with a survey method. Primary data were collected through a questionnaire distributed to 150 active e-wallet users in Bengkulu City, using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The findings reveal that promotional strategies such as cashback and discounts have a positive influence on consumer behavior. However, ease of use and user experience do not have a significant positive impact. These results suggest that cashback and discount strategies play a more dominant role in influencing consumer behavior compared to ease of use and user experience.
Co-Authors Aldi Maulana Putra Andika, Dhevan Wira Aprima Widanti Aprisella, Rhienta Arlan, Fauziah Candra, Widi Wahyudi Eleazar, Yosua Elwis, Mutiara Gerry Suryosukmono Hadi, Effed Darta Ivan Kurnia Muhammad Yasser Iqbal Daulay Muhartini Salim Nurjanah, Azyfa Muthia Sularsih Anggrawati Syoraya, Indah Wulandari, Yulia Tri