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All Journal Ekonomi Bisnis Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI MABIS: Manajemen dan Bisnis Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Dehasen Untuk Negeri Media Riset Bisnis & Manajemen
Hayadi, Ilsya
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Public Health Social Sciences Other

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Peran Kepuasan Konsumen dalam Memediasi Pengaruh Persepsi Kualitas dan Reputasi Merek terhadap Niat Pembelian Ulang Produk Sepatu Adidas di E-Commerce Nurjanah, Azyfa Muthia; Hayadi, Ilsya
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i2.834

Abstract

Kemajuan teknologi telah mendorong peningkatan perilaku konsumen dalam berbelanja secara online, termasuk dalam industri sepatu bermerek seperti Adidas. Persaingan ini membuat perusahaan untuk memahami faktor yang mempengaruhi niat pembelian ulang. Penelitian ini bertujuan menganalisis secara menyeluruh pengaruh perceived quality, dan brand reputation terhadap repurchase intention yang dimediasi consumer satisfaction. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner secara online kepada 250 responden di Indonesia, dan mengidentifikasi upaya yang harus dilakukan oleh perusahaan dalam memperbaiki produk. Selanjutnya penelitian ini menggunakan teknik purposive sampling dan data diolah dengan menggunakan Partial Least Squares Equation Modeling (PLS-SEM) melalui aplikasi SmarPLS 4.0. Hasil menyampaikan bahwa perceived quality, dan brand reputation berpengaruh positif terhadap consumer satisfaction yang kemudian memediasi pengaruh terhadap repurchase intention, sementara perceived quality tidak memiliki pengaruh langsung terhadap repurchase intention tanpa adanya mediasi. Hal ini menekankan bahwa consumer satisfaction sangat berperan penting jika akan melakukan pembelian ulang.
The Influence of Ease of Use, Cashback and Discounts, and User Experience on Consumer Behavior in Using E-Wallets: A Study in Bengkulu City Elwis, Mutiara; Hayadi, Ilsya
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7966

Abstract

This study aims to examine the influence of ease of use, cashback and discounts, and user experience on the consumer behavior of e-wallet users in Bengkulu City. A quantitative approach was used with a survey method. Primary data were collected through a questionnaire distributed to 150 active e-wallet users in Bengkulu City, using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The findings reveal that promotional strategies such as cashback and discounts have a positive influence on consumer behavior. However, ease of use and user experience do not have a significant positive impact. These results suggest that cashback and discount strategies play a more dominant role in influencing consumer behavior compared to ease of use and user experience.
Co-Authors Aldi Maulana Putra Andika, Dhevan Wira Aprima Widanti Aprisella, Rhienta Arlan, Fauziah Candra, Widi Wahyudi Darta, Effed Eleazar, Yosua Elwis, Mutiara Gerry Suryosukmono Ivan Kurnia Lestari, Fitri Amanda Muhammad Yasser Iqbal Daulay Muhartini Salim Nurjanah, Azyfa Muthia Sularsih Anggrawati Syoraya, Indah Wulandari, Yulia Tri