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All Journal Islam Futura Jurnal Ilmiah Peuradeun JEM: JURNAL EKONOMI DAN MANAJEMEN Islam Universalia : International Journal of Islamic Studies and Social Sciences Ihtiyath : Jurnal Manajemen Keuangan Syariah AT-TASYRI' Jurnal Ilmiah Prodi Muamalah JIHBIZ :Global Journal of Islamic Banking and Finance. Jurnal Investasi Islam Prosiding Seminar Nasional Universitas Serambi Mekkah Mutanaqishah: Journal of Islamic Banking Jurnal Perbankan Syariah Darussalam (JPSDa) Maqrizi : Journal of Economics and Islamic Economics EKOBIS SYARIAH Jurnal Akuntansi Syariah Jurnal Pengabdian Masyarakat ISEI
Muksal Muksal
Universitas Islam Negeri Ar-Raniry Banda Aceh
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Journal : Jurnal Perbankan Syariah Darussalam (JPSDa)

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Faktor-Faktor yang Mempengaruhi Minat Nasabah Memilih Asuransi Syariah Muksal, Muksal; Ayumiati, Ayumiati; Yuliadra, Teuku Fariz
JPSDa: Jurnal Perbankan Syariah Darussalam Vol. 3 No. 2 (2023): Juli 2023
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jpsda.v3i2.2165

Abstract

The purpose of this research is to examine the joint and many effects of the company's image, premium rates, and promotions on consumers' propensity to select PT. Banda Aceh Family Takaful. A total of 68 participants were selected at random for this quantitative investigation. The findings of the simultaneous and partials tests indicate that PT. Family Takaful Banda Aceh Branch's corporate image, premium rates, and promotions all have a favorable and statistically significant effect on customers' propensity to purchase insurance from the company. The R-Square value for this study is 56.1%, indicating its significance, with the remaining 43.9% attributable to confounding variables.
Co-Authors Afdiani, Sri Amalia, Zikra Analiansyah Arroyyan Ramly Arroyyan Ramly Aspira, Muizatul Ayumiati Ayumiati, Ayumiati Azharsyah Ibrahim Cahyani, Aulia Dwi Oktavia Eddy Gunawan Eddy Gunawan, Eddy Evriyenni Fariza, Cut Gultom, Muhammad Aidil Hafas Furqani Hasnita, Nevi Humaira, Annisa Ikhsan Fajri Ikhsan Fajri, Ikhsan Ilham Fachreza Ismuadi Ismuadi Isnaliana Isnaliana M Shabri Abd Majid M Shabri Abd Majid Maisyura, Annisva Maya Ariska Yusuf Mirna Indriani Mirna Indriani Muhammad Arifin Muhammad Zulhilmi Muzammil, Muzammil Nilam Sari Nirzalin Putri Nazirah Riska Jaya Mustika Rony, Zahara Tussoleha Sartika, Ayu Teuku Meldi Kesuma Wahyuddin Wahyuddin Wahyuddin Wahyuddin Yuliadra, Teuku Fariz Yusuf, Maya Ariska Zakiiya, Ghulaman Zulfikar Zulfikar