Article Per Year (5 Year)
p-Index From 2021 - 2026
6.35
P-Index
This Author published in this journals
All Journal Journal The Winners MUDRA Jurnal Seni Budaya Jurnal Abadimas Adi Buana Visualita : Jurnal Online Desain Komunikasi Visual Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan DESKOVI : Art and Design Journal Jurnal Seni Nasional Cikini Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD : Journal of Visual Communication Design Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Randwick International of Social Science Journal Jurnal Titik Imaji IJORER : International Journal of Recent Educational Research de-lite Jurnal Desain Komunikasi Visual Nirmana Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi Jurnal Bahasa Rupa Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Jurnal Desain Journal of Innovation and Community Engagement
Marina Wardaya
Universitas Ciputra Surabaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
Visual semiotics of ENHYPEN’s Bite Me from the Dark Blood album in shaping brand image Wardaya, Marina; Allen, Natania Edelynn Fidelia
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1013

Abstract

Over time, K-pop has grown and emerged as a global music phenomenon, with visual elements functioning not only as enhancements but also as strategic elements of building brand identity and contributing to global success. The purpose of the study presented here is to investigate the significance of visual semiotics within K-pop by conducting an analysis of the integrated marketing communication (IMC) efforts of one artist via a single-case study. Specifically, this research focuses on ENHYPEN's Bite Me from their album Dark Blood, using visual examples found in promotional material (teasers, music videos, and physical albums) to illustrate how visual elements work together to create a unified brand image based upon dark romance aesthetics. The methodology used was descriptive qualitative analysis, with Roland Barthes' semiotic theory being applied to identify patterns in visual semiotics through the use of imagery, typography, colour schemes, choreography, and spatial planning. According to the research, common customized serif will reinforce how visual language creates meaning through visuals for the following themes: loyalty, desire, transformation, and destined love. each symbol include: black, red, & blue (colors); blood (vampire images); moon (vampire imagery); coffin (vampire imagery) this creates mythical elements which build an ideology of eternal and dangerous love, which supports the image of ENHYPEN in relation to dark romanticism contemporary K-pop culture. the study also demonstrates that layered visual narratives exist across many types media based upon consistent visual aesthetics (visual storytelling), and ongoing storytelling (consistency), and all these have an energetic connection to building an emotional connection with fans when competing for long-term fan loyalty in the global music industry.
ANALISIS SEMIOTIKA BARTHES DAN MULTIMODALITAS DALAM NARASI VISUAL MV BOUNCY (K-HOT CHILLI PEPPERS) ATEEZ Marina Wardaya; Shienny Megawati Sutanto
Jurnal Bahasa Rupa Vol. 9 No. 1 (2025): Jurnal Bahasa Rupa Desember 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v9i1.1963

Abstract

Penelitian ini mengkaji konstruksi naratif dalam video musik BOUNCY (K-HOT CHILLI PEPPERS) oleh ATEEZ melalui pendekatan semiotika Roland Barthes dan multimodalitas. Data dikumpulkan menggunakan observasi frame-by-frame untuk mengidentifikasi elemen visual seperti warna, kostum, latar, ekspresi tubuh, dan simbol cabai hijau. Analisis menggunakan semiotika Barthes menjabarkan makna pada tataran literal, melampaui literalitas, serta ideologi yang membentang. Pendekatan Grammar of Visual Design (Kress & van Leeuwen) kemudian digunakan untuk memahami interaksi antar mode semiotik visual, ruang, gestural, dan auditori dalam membentuk narasi imersif. Temuan menunjukkan bahwa penggunaan palet gelap yang kontras dengan hijau dan merah mencipta suasana distopia sekaligus simbol resistensi, kostum mencerminkan identitas cair yang menentang otoritas, ruang distopia menegaskan tema konflik dan represi, koreografi eksplosif dan tatapan tajam menyampaikan solidaritas dengan kekuatan visual tinggi, sementara cabai hijau menjadi metafora kebebasan sekaligus ikon budaya Korea. Semua elemen ini dikombinasikan dengan musik dan ritme dinamis, menciptakan pengalaman audiovisual yang mengena dan memperkuat daya tarik global video tersebut. Penelitian ini memberikan kontribusi metodologis berupa kerangka analisis integratif semiotika dan multimodalitas yang menempatkan desain visual sebagai kekuatan utama pembentuk narasi dalam video musik K-pop, serta dapat direplikasi pada kajian media audiovisual lainnya. Berdasar temuan disimpulkan bahwa popularitas BOUNCY tidak hanya bergantung pada kualitas musikal, tetapi lebih ditentukan oleh formulasi visual-multimodal yang membangun narasi kuat, identitas kultur, dan resonansi emosional.
Creative Activation for Community Nutrition Education: Integrating Health Counselling, Culinary Training, and Mural-Based Visual Recall Otje Herman Wibowo; Marina Wardaya; Pandu Rukmi Utomo; Victor Kurniawan Yuwono
Journal of Innovation and Community Engagement Vol. 7 No. 1 (2026)
Publisher : Faculty of Smart Technology and Engineering, Universitas Kristen Maranatha, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/ice.v7i1.14093

Abstract

This project addresses the stunting problem in Kampung Plampitan by increasing community awareness of the health benefits of tempe, a nutritious and affordable source of plant-based protein. Health and stunting prevention topics were delivered through two main formats: health education presentations and hands-on tempe-based cooking demonstrations. The murals functioned as continuous visual reinforcement, supporting recall of key messages, while the primary educational focus remained on improving nutrition knowledge and practical food preparation skills using tempe. By placing the murals in highly visible public locations, community members were encouraged to reflect on their own practices and share information with others, thereby fostering an ongoing understanding of healthy eating and supporting sustained community-level awareness. Program effectiveness was evaluated using pre- and post-intervention measures of knowledge, attitudes, and practices related to tempe consumption, complemented by qualitative observations during implementation. The results indicated increased awareness of tempe’s health benefits, more positive attitudes toward its consumption, and stronger intentions to adopt healthier cooking and eating behaviours. The murals were rated positively for their visual appeal, clarity, and effectiveness in reinforcing key nutrition messages related to balanced diets and stunting prevention. These findings suggest that mural-based visual recall, when integrated into experiential and educational interventions, offers a cost-efficient and scalable approach to community nutrition communication.
Application of WCAG Standards as a Basis for Visual Design Assessment in Running Applications Nicklaus Arthur; Marina Wardaya
Jurnal Vicidi Vol 16 No 1 (2026): VICIDI (in Press)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v16i1.6512

Abstract

This research studied how accessible running apps are visually, utilizing the Web Content Accessibility Guidelines (WCAG). The purpose of this study was to test four UI elements, buttons, icons, text, and labels and provide recommendations for their visual accessibility. This study was of a quantitative audience, looking at color contrast ratios for moving text over backgrounds while at the same time looking at compliance with the WCAG AAA and AA standards when testing UI elements from all three apps. Data was collected from the Strava, Nike Run, and Adidas Running apps in the Home, Activity Tracking, and Result/Summary screens. The results indicated that the primary UI elements, primary buttons and any numeric displays, were found to mostly pass the AAA and AA WCAG billing standards, while secondary UI elements, unit labels, routes map lines, and subtexts, were often found to not pass the AAA standards, and in some cases did not even pass the AA standards. This study provides designer resources, such as heat maps and tables that show pass/fail ratios for each UI element. This study demonstrates that WCAG was an effective basis for developing an accessible visual design that supported readable text which engaged all users. This study also helped by blending accessible visual design evaluation within WCAG framework for running app interfaces.
Interaksi Multimodal sebagai Mekanisme Konstruksi Makna dalam Narasi VisualMusic Video “Hooligan” BTS Marina Wardaya; Shienny Megawati Sutanto
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 8 No. 1 (2026): SASAK (In Press)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v8i1.6316

Abstract

Music video K-Pop telah berkembang dari sekadar media promosi menjadi medium narasi visual yang kompleks melalui integrasi berbagai mode komunikasi. Penelitian ini bertujuan untuk menganalisis bagaimana interaksi multimodal antara lirik, visual, dan musik membentuk konstruksi makna dalam music video “Hooligan” oleh BTS. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode analisis multimodal yang berfokus pada hubungan antara mode verbal, visual, dan audio-musikal. Data diperoleh melalui observasi berulang terhadap music video, transkripsi lirik, serta dokumentasi visual berupa frame capture yang kemudian dianalisis menggunakan pendekatan semiotik untuk menginterpretasikan makna simbolik. Hasil penelitian menunjukkan bahwa lirik membangun makna kekacauan, pelepasan kontrol, dan identitas kolektif melalui repetisi kata “hooligan” serta frasa-frasa ekspresif yang intens. Pada aspek visual, dominasi warna hitam dan merah, ruang industrial-distopia, penari bertopeng, serta koreografi agresif membentuk atmosfer tekanan, perlawanan, dan energi kelompok. Sementara itu, struktur musik dengan beat repetitif, bass yang kuat, dan dinamika ritmis berfungsi mengatur intensitas gerak tubuh, editing, dan pergerakan kamera. Interaksi ketiga mode tersebut menghasilkan perkembangan narasi dari kondisi individual yang tidak stabil menuju formasi kolektif yang sinkron dan terorganisasi. Penelitian ini menyimpulkan bahwa makna dalam music video tidak dibentuk oleh satu elemen secara terpisah, melainkan melalui integrasi dinamis antara lirik, visual, dan musik sebagai sistem multimodal yang utuh. Temuan ini menegaskan pentingnya pendekatan multimodal dalam memahami konstruksi narasi visual pada media populer kontemporer.
Kajian Sosial-Semiotik Estetika Dongeng dalam Visualisasi Musik Video Blue Hour oleh TXT Sutanto, Shienny; Sutanto, Shienny Megawati; Wardaya, Marina
Visualita Jurnal Online Desain Komunikasi Visual Vol 14 No 2 (2026): April 2026
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v14i2.19524

Abstract

The K-pop industry utilizes music videos (MVs) not only as promotional media but also as multimodal communication platforms that integrate lyrics, visuals, and music to construct narratives and emotional engagement with global audiences. Blue Hour by TXT (Tomorrow X Together) stands out for its use of the blue hour phenomenon as a conceptual foundation that represents a liminal, magical, and temporary experience of transition. This study aims to analyze how meaning is constructed through multimodal interaction in the Blue Hour MV, and how such meaning is organized through representational, interactive, and compositional meanings. This research employs a qualitative interpretative approach with multimodal analysis as its main framework. The findings show that meaning emerges through the integration of modes. Lyrics provide semantic direction, visuals expand it through color, space, and symbols, while music regulates rhythm and emotional intensity. This study confirms that the Blue Hour MV is a complex multimodal construction and demonstrates the potential of natural phenomena as visual concepts in designing coherent, emotional, and meaningful storytelling within digital visual culture.  
Cultural representation of Chinese elements in Genshin impact and its influence on player interest Marina Wardaya
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 6 No. 2 (2025): Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v6i2.133

Abstract

This study was conducted by using different ways to analyse participant interest through combining qualitative methods that looked at Culture from Traditional Chinese Society and how that reflects on Genshin Impact and Quantitative Methods to determine the overall influence of Culture from Traditional Chinese Society and Genshin Impact. Through this approach, our focus was the visual representations of Lions from Lion Dance Tradition within Genshin Impact, and how these images contrasted to both the narrative storyline and environmental aspects associated with Chinese Culture. Quantitative data were collected through a survey of 65 players to measure their perceptions, interest levels, and engagement with the cultural representations presented in the game. Qualitative analysis was conducted through visual and content analysis of character design, narrative context, and game mechanics to identify how Chinese cultural elements are constructed and communicated. The findings from this mixed methods approach indicate that the visual and narrative representation of Chinese culture in Genshin Impact positively influences player interest and stimulates curiosity about the cultural themes depicted in the game. These results suggest that digital games have the potential to serve as effective media for introducing cultural representation through immersive visual and interactive experiences.
Culture-Based Character Design as Structured Visual Communication Strategy in Contemporary Popular Media Shienny Megawati Sutanto; Marina Wardaya
ULTIMART Jurnal Komunikasi Visual Vol 19 No 1 (2026): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v19i1.4655

Abstract

The global development of the comic, game, and animation industries has increased the demand for character designs that are not only visually appealing but also possess strong and communicative cultural identities. The problem identified is that local practices of culture-based character design often remain trapped in superficial aesthetic approaches, where cultural elements are used merely as visual ornaments without deep meaning. This research aims to formulate a culture-based character design strategy as a structured visual communication practice, positioning culture as a meaning system translated into visual decisions. The study employs a qualitative approach through theoretical review and in-depth interviews with three professional creators and two design educators active in the creative industry ecosystem. Data were analyzed using thematic analysis to map strategic patterns emerging from character design practices. The results formulate four strategic stages: in-depth cultural research, semiotic translation through a symbol bank, inside-out character construction, and interpretative adaptation to popular media. This research concludes that characters function as communication media bridging local cultural identity with global audiences through consistent sign systems, with the main contribution being a perspective shift from aesthetic activity to cultural interpretation practice. Further research is recommended to test the effectiveness of this strategic framework on audience reception and its broader impact on the creative industry.
Co-Authors Acep Iwan Saidi Allen, Natania Edelynn Fidelia Anak Agung Gde Bagus Udayana Angela Priscila Montolalu Aura Dhiya Ulhaq Berlian Beatrix Rarome Calista Valencia Calvin, Adiel Chatrine Putri Cherish Catherine Agatha Devi Permatasari Wijoyo Elizabeth, Gracelyn Evan Raditya Pratomo Fitria, Viny Fransisca Suyanto Pangemanan Graciella Tirza Zuriel Hanna Tabita Hasianna Silitonga Hebert Adrianto Hutomo Setia Budi I Nyoman, suardina I Wayan Adnyana I Wayan Mudra, I Wayan Inez Zaneta Aprilia Jessica Debra Sentono Jessica Patrice Joy Christy Fidelin Nicolay Kathleen Angelita Kurniawan Lenial, Lovjoyla Belinda Lennial, Lovjoyla Belinda Limantara, Quina Reivaldi Marcelina Hartono Marcella Calisya Howard Maria Riezqie Firnanda Marina Sanarkoputri Maureen Tirza Michael Prayogo Santosa Nicklaus Arthur Otje Herman Wibowo Pandu Rukmi Utomo Patrisia Amanda Pascarina Pek Natalia Radiyta Pratomo, Evan Rendy Iswanto Ruth Nehemia Staal Senna Satrio Shafira Qiddist Sayyida Shienny Megawati Sutanto Silviani Saputra Soetio, Dylan Sebastian Stephanie Wijaya Sudharsana, Komang Trisna Saraswati Sutanto, Shienny Utomo, Connie Wijaya Valencia, Calista Victor Kurniawan Yuwono Wegig Murwonugroho Wijaya, Fenie Fedora Willyam, Selena Cheryl Wira Widjaja Lindarto