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Visual semiotics of ENHYPEN’s Bite Me from the Dark Blood album in shaping brand image Wardaya, Marina; Allen, Natania Edelynn Fidelia
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1013

Abstract

Over time, K-pop has grown and emerged as a global music phenomenon, with visual elements functioning not only as enhancements but also as strategic elements of building brand identity and contributing to global success. The purpose of the study presented here is to investigate the significance of visual semiotics within K-pop by conducting an analysis of the integrated marketing communication (IMC) efforts of one artist via a single-case study. Specifically, this research focuses on ENHYPEN's Bite Me from their album Dark Blood, using visual examples found in promotional material (teasers, music videos, and physical albums) to illustrate how visual elements work together to create a unified brand image based upon dark romance aesthetics. The methodology used was descriptive qualitative analysis, with Roland Barthes' semiotic theory being applied to identify patterns in visual semiotics through the use of imagery, typography, colour schemes, choreography, and spatial planning. According to the research, common customized serif will reinforce how visual language creates meaning through visuals for the following themes: loyalty, desire, transformation, and destined love. each symbol include: black, red, & blue (colors); blood (vampire images); moon (vampire imagery); coffin (vampire imagery) this creates mythical elements which build an ideology of eternal and dangerous love, which supports the image of ENHYPEN in relation to dark romanticism contemporary K-pop culture. the study also demonstrates that layered visual narratives exist across many types media based upon consistent visual aesthetics (visual storytelling), and ongoing storytelling (consistency), and all these have an energetic connection to building an emotional connection with fans when competing for long-term fan loyalty in the global music industry.
Application of WCAG Standards as a Basis for Visual Design Assessment in Running Applications Arthur, Nicklaus; Wardaya, Marina
Jurnal Vicidi Vol 16 No 1 (2026): VICIDI (in Press)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v16i1.6512

Abstract

This research studied how accessible running apps are visually, utilizing the Web Content Accessibility Guidelines (WCAG). The purpose of this study was to test four UI elements, buttons, icons, text, and labels and provide recommendations for their visual accessibility. This study was of a quantitative audience, looking at color contrast ratios for moving text over backgrounds while at the same time looking at compliance with the WCAG AAA and AA standards when testing UI elements from all three apps. Data was collected from the Strava, Nike Run, and Adidas Running apps in the Home, Activity Tracking, and Result/Summary screens. The results indicated that the primary UI elements, primary buttons and any numeric displays, were found to mostly pass the AAA and AA WCAG billing standards, while secondary UI elements, unit labels, routes map lines, and subtexts, were often found to not pass the AAA standards, and in some cases did not even pass the AA standards. This study provides designer resources, such as heat maps and tables that show pass/fail ratios for each UI element. This study demonstrates that WCAG was an effective basis for developing an accessible visual design that supported readable text which engaged all users. This study also helped by blending accessible visual design evaluation within WCAG framework for running app interfaces.