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utaminingsih, adijati
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PERAN KEUNGGULAN BERSAING SEBAGAI VARIABEL YANG MEMEDIASI KEMAMPUAN INOVASI DAN ENTREPRENEURAL MARKETING PADA KINERJA PEMASARAN (Studi Pada Umkm Makanan Dan Minuman Di Provinsi Jawa Tengah) Hadi, Arman; Utaminingsih, Adijati; Kuswardani, DC
Jurnal Ilmu Manajemen dan Akuntansi Terapan Vol. 14 No. 1 (2023): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v14i1.455

Abstract

This study aims to analyze the role of competitive advantage as a variable moderating innovation capability and entrepreneurial marketing on the marketing performance of food and beverage SMEs in Central Java. Problems caused by declining MSME marketing performance around the Covid-19 pandemic. This study was conducted using a quantitative research approach and analyzed using SmartPLS 3. The population of this study is the SMEs in the catering industry in Central Java Province, including a total of 100 SMEs, and the sample is determined by simple random sampling. The results of the analysis show that innovation capability, entrepreneurial marketing, and competitive advantage have positive and significant effects on marketing performance. Competitive Advantage
Pemanfaatan Media Sosial Untuk Pemasaran Produk Pada UMKM Kelurahan Meteseh Kecamatan Tembalang Kurniawati, Emaya; Utaminingsih, Adijati; R Hartoto, Widjaksono
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 : Juni (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The Community Service activities that we carry out at the Joint Jaya Lestari UMKM Business Group in Meteseh Subdistrict, Tembalang District, Semarang City, where business actors or members of Jaya Lestasi UMKM have not been able to market and sell their products widely using social media. So far, it has only been marketed to nearby areas and close friends or relatives. With the existing problems, this community service activity provides training on using social media to market and introduce products online, so that it can increase sales and income for Jaya Lestari MSME members. product marketing and also provides practice on how to make product photos so they are attractive to consumers.
Membangun Jiwa Usaha Kreatif Dengan Ilmu Kewirausahaan Bagi Pelaku UKM Dinar Mas Kelurahan Meteseh Kecamatan Tembalang Kota Semarang Kurniawati, Emaya; Utaminingsih, Adijati; Hartoto, Witjaksono Eko
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 11 (2024): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i11.671

Abstract

Program Pengabdian kepada masyarakat yang kami laksanakan  pada UKM Dinar Mas Kelurahan Meteseh Kota Semarang dengan khalayak sasaran pelaku usaha yang ada di Dinar Mas Semarang. Adapun permasalahan utama adalah selama ini belum memahami tentang kewirusahaan dan belum memahami tentang pengembangan usaha kreatif. Dalam pelaksanaan pengabdian ini metode yang digunakan adalah penyuluhan tentang kewirausahaan dan usaha kreatif sehingga UKM di Dinar Mas semakin berkembang usahanya dan produk yang dihasilkan lebih dikenal serta mampu bersaing dengan produk sejenis lainnya. Dengan kegiatan pengabdian ini anggota UKM Dinar Mas sangat antusias untuk semakin mengembangkan usahanya dan lebih bersemangat untuk melaksanakan usaha
Analisis Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Reuse Intention Dengan Customer Satisfaction Sebagaik Variabel Intervening (Studi Pada Penggunaan Aplikasi New Sakpole) Kuswanadji, Arief; Kuswardani, DC; Utaminingsih, Adijati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4635

Abstract

The Central Java Province's New Sakpole program allows for online motor vehicle tax (MVT) payments. The rationale behind selecting this item is that a growing number of taxpayers choose to pay MVT through the Office of Single Administrative System One Roof (Samsat), leaving the taxpayers who utilize this application rather rare. Furthermore, the new Sakpole app has a low rating in the Play Store and numerous comments expressing unhappiness. This study aims to analyze the impact of perceived usefulness and simplicity of use on the intention to reuse, with customer satisfaction acting as a mediating variable in the use of New Sakpole applications. Using the purposive sampling technique, 100 respondents who have used the New Sakpole application make up the study's sample. The SmartPLS program 3.0, which operates on computer media, is used in this study to analyze data.The test's findings demonstrated that customer satisfaction was significantly and favorably impacted by perceived usefulness and convenience of use. Additional research indicates that reuse intention is significantly and favorably influenced by perceived usefulness and simplicity of use. The mediation test's findings demonstrated that customer satisfaction has the power to mediate the relationship between perceived usefulness and convenience of use and reuse intention.
Pelatihan Manajemen Usaha Dan Pemasaran Kelompok Tani Hutan Di Sekitar Tahura KGPAA Mangkunegoro I Ngargoyoso Karanganyar Setyarini, Any; Utaminingsih, Adijati; Indah Lestari, Rohmini; Kurniawati, Emaya
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 12 : Januari (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Business Management and Photography Techniques Training for the Lumintu Berkah Forest Farmers Group in Segorogunung Village, Ngargoyoso District, Karanganyar Regency, aims to improve members' skills in managing their eco-tourism campsites and agricultural businesses, as well as increasing their understanding of photography techniques for digital promotional purposes. This program is part of the implementation of cooperation between LPPM USM and DLHK Central Java Province. The training focused on managing eco tourism businesses, natural photography techniques, and the use of social media, especially Instagram, as a marketing tool. With 20 participants, this training not only provided new insights into business management and marketing strategies, but also trained them to produce attractive visual content for promotions. The results of the evaluation showed that the participants' business management skills and photography techniques had improved significantly. This program is expected to help forest farmer groups to more optimally manage their businesses, as well as introduce their products and services to the wider community through digital platforms.
Competency mediates the influence of talent, interpersonal skills, and motivation on work ethic in entrepreneurial students Kusnilawati, Nunik; Kuswardani, D. C.; Utaminingsih, Adijati; Sulistyawati, Ardiani Ika; Kusuma, Linda
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i1.9049

Abstract

Work ethic is currently a strategic entrepreneurship issue. Gaps were still found in previous studies. This study uses an alternative research model by placing the competency variable as a mediating variable. Such a model is the novelty of this research. The research aims to analyze the influence of talent, interpersonal skills, and motivation variables on work ethic through competency mediation in entrepreneurial students in Semarang. This research uses a sample of 120 respondents. Data was collected using a questionnaire instrument and distributed to respondents via Google Forms. The measurement scale uses a Likert scale with five response points. This research processed data using SmartPLS, starting with validity and reliability tests, then descriptive statistical analysis, and ending with inferential analysis. This study uses a significance-level test to test the hypothesis. Valid and reliable data can be identified through validity and reliability tests. The analysis results show that work ethic is influenced by 62 percent by the interpersonal skills-motivation variable, while competence is influenced by 59 percent by the talent-interpersonal skills-motivation variable. The results show that competence plays a role as a mediation between interpersonal skills and work ethic, as well as between motivation and work ethic, but does not mediate between talent and work ethic.
Service Quality, Brand Image and Its Influence on Marketing Performance Mediated by Trust in KPR Products of Bank Tabungan Negara in South Sulawesi Rahadian , Dedy; Utaminingsih, Adijati; Kuswardani, DC.
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1314

Abstract

This study aims to analyze the influence of service quality and brand image on the marketing performance of Bank Tabungan Negara (BTN) Home Ownership Loan (KPR) products in South Sulawesi Province, with trust as a mediating variable. The main issue faced by BTN as the pioneer of KPR is the stagnation in the realization of KPR BTN products in South Sulawesi Province. The research employed a quantitative approach by collecting data through a survey of marketing developers with a sample size of 123. The sampling method used was purposive sampling. Data analysis was conducted using structural equation modelling (SEM). The findings indicate that service quality does not have a significant direct effect on marketing performance. The relationship between these two variables must be mediated by trust. Meanwhile, brand image has a positive and significant effect on marketing performance. Furthermore, trust in KPR products was proven to act as a mediating variable that strengthens the relationship between service quality, brand image, and marketing performance. These findings emphasize the importance of improving service quality and managing a strong brand image to build customer trust, thereby enhancing overall marketing performance
THE INFLUENCE OF COMPETENCE, LOYALTY AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH WORK ENVIRONMENT AS INVERVENING VARIABLES IN PT PROPERNAS GRIYA UTAMA Ismail, Wahyu Adi; Rusdianti, Endang; Utaminingsih, Adijati
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 1 (2023): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i1.95

Abstract

The problem that occurred at PT. Propernas Griya Utama is a decline in employee performance from 2019 to 2021. There are still previous research results which have led to research gaps. The results of these previous studies show different findings - differences in the effect of competence, loyalty, job satisfaction on performance. This makes researchers use the work environment as an intervening variable to overcome research gaps. This research is causal (cause - effect). Data analysis uses structural equation modeling (SEM) to find solutions from the structural model. Test using Partial Least Square (PLS). Based on the research that has been completed, the results conclude that employee performance is directly influenced by competence, loyalty, job satisfaction and work environment. Besides that, this study produced the work environment as an intervening variable with indirect effect. Based on the research that has been completed, the results conclude that employee performance is directly influenced by competence, loyalty, job satisfaction and work environment. Besides that, this study produced the work environment as an intervening variable with indirect effect. Based on the research that has been completed, the results conclude that employee performance is directly influenced by competence, loyalty, job satisfaction and work environment. Besides that, this study produced the work environment as an intervening variable with indirect effect. Keywords: Competence, Loyalty, Satisfaction, Environment, Performance.
PENYUSUNAN LAPORAN KEUANGAN DAN ADMINISTRASI USAHA UNTUK MEMPERSIAPKAN PERSYARATAN PENGAJUAN KREDIT OLEH UMKM Kurniawati, Emaya; Utaminingsih, Adijati; Hartoto, Witjaksono Eko
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) - Inpress
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v5i1.166

Abstract

UMKM RW XVIII Kelurahan Meteseh Semarang memliki berbagai jenis usaha diantaranya kuliner, kerajinan dan lainnya , kegiatannya sudah berlangsung cukup lama tetapi masih belum berkembang karena terkendala dengan kecukupan modal yang dimiliknya. Ada keinginan untuk mendapatkan tambahan modal usaha tetapi tidak mengerti bagaiman cara mendapatkannya dan syarat-syarat apa saja yang harus dilengkapi. Permasalahan yang umum terjadi pada usaha mikro, kecil, dan menengah (UMKM) dimasyarakat adalah kurangnya kemampuan pelaku UMKM dalam meningkatkan pendapatan dan kurangnya pengetahuan tentang cara memperoleh tambahan modal melalui kredit bank atau dari investor. Persyaratan untuk mengajukan tambahan modal dengan pihak ketiga atau pebankan salah satunya adalah mempunyai laporan keuangan. UMKM di Meteseh belum mempunyai catatan keuangan usahanya dan belum pernah membuat laporan keuangan dari hasil usaha yang sudah dilakukan. Keberlanjutan usaha sangat diharapkan oleh UMKM kelurahan meteseh dengan tambahan modal usaha . untuk itu mempersiapkan UMKM di Kelurahan Meteseh dalam memperoleh tambahan modal maka tim pengabdian memberikan pengertian pentingnya membuat laporan keuangan dan memberikan pelatihan cara membuat laporan keuangan. Pelaksanaan kegiatan pengabdian ini metode yang digunakan yaitu memberikan penyuluhan dan pelatihan tentang laporan keuangan dan dokumen yang harus disiapkan untuk pengajukan kredit atau tambahan modal kerja.
JOB INSECURITY, PERSON-ORGANIZATION FIT DAN OCB : PERAN MEDIASI JOB SATISFACTION PADA AUDITOR PEMERINTAH Gupitasari, Vika Arni; Utaminingsih, Adijati; Widhiastuti, Hardani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6374

Abstract

This study investigates the influence of job insecurity and person–organization fit on organizational citizenship behavior (OCB) through job satisfaction as a mediating variable. The low voluntary involvement of employees in organizational activities, which reflects a low level of OCB, is the driving factor behind this research. Auditors at the Representative Office of the Audit Board of the Republic of Indonesia (BPK) in Central Java Province, who are strategically assigned to ensure accountability in the management of state finances, serve as the subjects of this study. Structural Equation Modeling (SEM) based on AMOS version 23 was employed in this quantitative approach. A total of 198 employees were given questionnaires to collect data. The findings indicate that while person–organization fit significantly increases job satisfaction, job insecurity significantly reduces it. OCB is not directly influenced by either person–organization fit or job insecurity. On the other hand, the results demonstrate that job satisfaction has a positive effect on OCB and mediates the relationship between OCB and both person–organization fit as well as job insecurity. These findings highlight the importance of creating a workplace that enhances job satisfaction in order to motivate staff to engage in voluntary behavior.
Co-Authors Any Setyarini, Any Ardiani Ika Sulistyawati Emaya Kurniawati, Emaya Gupitasari, Vika Arni Hadi, Arman Hardani Widhiastuti Hartoto, Witjaksono Eko Indah Lestari, Rohmini Ismail, Wahyu Adi Kusnilawati, Nunik Kusuma, Linda Kuswanadji, Arief Kuswardani, D. C. Kuswardani, Dc Kuswardani, DC. R Hartoto, Widjaksono Rahadian , Dedy Rusdianti, Endang