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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL MANAJEMEN AGRIBISNIS Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem Jurnal Bakti Saraswati Jurnal Media Agribisnis (MeA) AGRINESIA: Jurnal Ilmiah Agribisnis GANEC SWARA Jurnal Abdi Insani Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Community Development Journal: Jurnal Pengabdian Masyarakat Agrica: Journal of Sustainable Dryland Agriculture SEAS (Sustainable Environment Agricultural Science) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal of Sustainable Development Science International Journal of Applied Science and Sustainable Development (IJASSD) Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Jurnal Ecocentrism Lantera Widya Konsienti: Community Services Journal Jurnal SUTASOMA
Luh Putu Kirana Pratiwi
Dosen Program Studi Agribisnis, Fakultas Pertanian Dan Bisnis, Universitas Mahasaraswati Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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AGRIBISNIS PADI MERAH CENDANA DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PETANI Sukanteri, Ni Putu; Dewi, Luh Gede Panca; Budiasa, I Made; Pratiwi, Luh Putu Kirana
AGRICA Vol. 18 No. 1 (2025): June
Publisher : Agriculture Faculty of Flores University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/agr.v18i1.5057

Abstract

Abstract The rice commodity is the main food of the Indonesian people which requires its availability all the time. In line with population growth. Tabanan Regency as a rice producer, especially Jatiluwih Village, Penebel District, is known as an area that produces several types of rice. The rice variety cultivated in the Jatiluwih area is the Jatiluwih Cendana Red Rice variety. The objectives of this research are: To analyze the structure of red rice supply chain activities in Jatiluwih Village. To analyze the competitive advantage of red rice in Jatiluwih Village. The research method used competitive analysis at UD WS Jatiluwih with 13 respondents consisting of farmers, millers and marketers of Cendana red rice. The results of the research show that the supply chain structure for local rice (Cendana red rice) in Jatiluwih Village is: Local rice varieties in Jatiluwih Village are proven to have a relatively high competitive advantage compared to superior rice varieties (Ciherang varieties). Socially, the competitiveness of local varieties of rice is demonstrated by the high position of local varieties among society as consumed by middle and upper class people. Economically, the competitive advantage of local varieties of rice is shown by the relatively high selling price compared to superior varieties.
OPTIMIZATION OF THE MARKETING CHAIN OF TRADITIONAL PRODUCTS: A CASE STUDY OF SUPUTRA HERBAL INCENSE IN ABIANSEMAL DISTRICT Frumensius Dakosta Joro; Nyoman Yudiarini; Luh Putu Kirana Pratiwi
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 15 No. 1 (2025): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/agrimeta.v15i1.12600

Abstract

Dupa Herbal Suputra, a micro, small, and medium enterprise (MSME) located in Angantaka Village, Abiansemal District, Badung Regency, has great potential in developing natural and spiritually significant herbal incense products. This study aims to analyze the marketing channels and calculate the marketing margins of the herbal incense products. The research used a combination of qualitative and quantitative methods. The study was conducted at Dupa Herbal Suputra MSME in Angantaka Village, Abiansemal District, Badung Regency, over a period of two months, from November to December. Data collection instruments included interviews and recordkeeping. The results showed that there are three marketing channel patterns: (1) a one-level channel (producer–consumer), (2) a two-level channel (producer–retailer–consumer), and (3) a three-level channel (producer–collector–retailer–consumer). The marketing margin for Dupa Herbal Suputra was zero in the first channel due to direct transactions. The second channel yielded a margin of IDR 3,000, while the third channel provided a margin of IDR 5,000. This study recommends enhancing direct marketing through digital platforms to improve efficiency and producer margins. In addition, training in business management and market access is important to improve the competitiveness of local MSMEs.
PENDAMPINGAN KELOMPOK TANI PADA AGROWISATA SALAK DI DESA SIBETAN BERBASIS PRODUK UNGGULAN DAERAH Sukanteri, Ni Putu; Lestari, Putu Fajar Kartika; Pratiwi, Luh Putu Kirana; Susanti, Ida Ayu Made; Amaral, Ni Putu Anglila; Budiasa, I Made
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1546

Abstract

Sibetan Village agrotourism has been open since 2003, but the hope is that tourists coming to Sibetan Village can increase the selling power of salak. In fact, tourists who visit agrotourism are not yet optimal consumers of the salak produced in Sibetan Village, so the salak produced during the main harvest cannot yet be fully marketed. . This condition requires assistance to groups in supporting agrotourism, especially strengthening human resources in Sibetan Village. The service was carried out in Sibetan Village, Banyakdem District, Karangasem Regency. Service is carried out using several methods, namely: Socialization, Training, Mentoring, Evaluation, Follow-up. The service involves 5 groups engaged in the production and marketing of salak fruit in Sibetan Village, these groups include: Dukuh Lestari Group, Kerta Semaya Group, Werdi Guna, Mekar Sari. The total number of group members is 118 people. The service activities showed that there was a change in the knowledge of group members in the field of marketing salak fruit, packaging and hygiene of products marketed in agro-tourism areas. Assistance provided to farmer groups in Sibetan Village shows that there has been a change in the group's skills in marketing products using online media, packaging salak and product hygiene reaching 80%. This is due to several obstacles faced by group members, such as their weak mastery of technology in using Android. There are not many properties for packaging snake fruit in Sibetan Village, and product hygiene is not commonly carried out during the snake fruit harvesting process. So further assistance is needed to overcome the obstacles faced by the group.
ANALISIS EFISIENSI ALOKASI PENGGUNAAN FAKTOR PRODUKSI USAHATANI PAKCOY (Brasica rapa L.) DI DESA CANDI KUNING KABUPATEN TABANAN Yudiarini, Nyoman; Pratiwi, Luh Putu Kirana; Amaral, Ni Putu Anglila
Agrinesia: Jurnal Ilmiah Agribisnis VOL 8, NO 3, 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/agr.v0i0.26551

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor produksi yang mempengaruhi hasil produksi dan efisiensi alokasi pada usahatani pakcoy (Brasica rapa L) di Desa Candi Kuning Kabupaten Tabanan. Responden terdiri dari 30 petani yang dipilih melalui metode sensus. Hasil penelitian menunjukkan bahwa faktor-faktor yang berpengaruh nyata terhadap produksi pakcoy adalah kualitas benih, pupuk urea, pupuk organik, pestisida, dan tenaga kerja, sedangkan luas lahan tidak berpengaruh nyata terhadap produksi. Tingkat efisiensi faktor produksi pada usahatani pakcoy kurang optimal, dibuktikan dengan nilai efisiensi 1 untuk luas lahan (1,03), mutu benih (14,20), pupuk urea (-55,32), pestisida (-17,50), pupuk organik (6,71), dan tenaga kerja (-11.72). Rekomendasi penelitian ini adalah optimalisasi penggunaan input produksi untuk meningkatkan hasil pada musim tanam mendatang, serta meningkatkan penggunaan benih berkualitas dan pupuk organik sebesar 15%, sekaligus mengurangi penggunaan pupuk kimia, pestisida, dan tenaga kerja eksternal sebesar 20% untuk meningkatkan efisiensi praktik pertanian organik.
Meningkatkan Pemasaran Dodol Bali di Desa Kesiut Kecamatan Kerambitan Kabupaten Tabanan Ni Putu Sukanteri; Putu Fajar Kartika Lestari; Ida Ayu Dwi Susanti; Luh Putu Kirana Pratiwi
Konsienti : Community Services Journal Vol. 1 No. 01 (2023): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v1i01.1

Abstract

Kesiut Village, Kerambitan District, Tabanan Regency is one of the villages where there is a Women's Group producing Balinese dodol. The aims of the service are: to increase group administrative knowledge, to increase members' knowledge of consumer wants and needs, to improve the skills of group members in marketing Balinese dodol. Increase member income in the future through product marketing analysis. Community service is carried out in Kesiut Village, Kerambitan District, Tabanan Regency. The implementation of this service is carried out in an effort to increase the knowledge and skills of group members in managing processed products and preparing products ready for market. Based on the results of implementing community activities in the Merta Sari Werdhi Group in Kesiut Village, it shows that: There was an increase in the knowledge of group members before and after the socialization was carried out by 90% in product labeling and product packaging. The skills of group members increased by 90%. This shows that the existence of socialization and training provides increased knowledge and skills of group members. Processed Balinese dodol products made by group members before and after mentoring show a clear change in identity.
THE POTENTIAL OF THE PEOPLE'S MARKET IN BALI AS A TOURISM ATTRACTION BASED ON BALI CULTURE TOURISM Susanti, Ida Ayu Made Dwi; Pratiwi, Luh Putu Kirana; Yudiarini, Nyoman
International Journal of Applied Science and Sustainable Development (IJASSD) Vol. 4 No. 2 (2022): International Journal of Applied Science and Sustainable Development (IJASSD)
Publisher : Lembaga Penelitian dan `Pengabdian Kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The people's market is one of the most tangible indicators to see the level of economic life of the surrounding community. The people's market does not only involve economic actors in the agricultural and food sectors but also non-agricultural actors such as financial service actors and transportation service actors whose existence is indirectly very meritorious (Firmanzah and Halim, 2012). The approach to the agricultural sector that is still being carried out today is the approach through the agribusiness system. As a people's market that is also visited by tourists, the People's Market in Bali must meet the requirements of a healthy market, with Indonesian national standards, and standards for organizing Balinese cultural tourism. The People's Market in Bali has the potential to be developed as a tourist attraction. The intended tourist attraction is the type of Balinese Cultural Tourism.
Co-Authors Ali Djamhuri Amaral, Ni Putu Anglila Anak Agung Gede Sugianthara Angela Marici Sri Intan Pare Ariningsih, Gusti Ayu Dita Asih, Ni Komang Tinggal Cening Kardi Crisdayanti Manggut Daus, Florida Harti David Tagu Todu David Tagu Todu Dedi Yane Kadiwano Dewi, Luh Gede Panca Dian Tariningsih Dian Tariningsih Erbiati Gono Ate Evarista Meon Florida Harti Daus Frumensius Dakosta Joro Gusti Ayu Dita Ariningsih I Gusti Ayu Diah Yuniti I Kadek Kriss Adi Giri Putra I Ketut Arnawa I Ketut Arnawa I Komang Pranadita Kusuma Jaya I Made Budiasa I Made Budiasa I Made Budiasa I Made Tamba I WAYAN WIADNYANA Ida Ayu Dwi Susanti Ida Ayu Dwi Susanti Ida Ayu Made Dwi Susanti Ida Bagus Putu Surya Dharmendra IG. Setiawan AP Jampur, Robinardus Kardana, Pande Putu Ivan Witdi Karolus Lionkadya Malur Laksono Trisnantoro Luh Putu Yuni Widyastuti Made Budiasa Made Kencana Maharani Malur, Karolus Lionkadya N Sutjipta Ni Gst. Ag. Gde Eka Martiningsih Ni Komang Tinggal Asih NI LUH WIDYASARI Ni Made Kencana Maharani Ni Made Kencana Maharani Ni Made Kencana Maharani Ni Made Kencana Maharani Ni Putu Ayu Agustini Putri Ni Putu Pandawani Ni Putu Sukanteri Noviana Damma Noviana Damma Nuriasih, Putu Dhea Nyoman Yudiarini Oswaldus Saldiman Oswaldus Saldiman Pare, Angela Marici Sri Intan Putra, I Kadek Kriss Adi Giri Putri, Ni Putu Ayu Agustini Putu Dhea Nuriasih Putu Eka Pasmidi Ariati Putu Fajar Kartika Lestari Putu Lasmi Yuliyanthi Sapanca, Putu Lasmi Yuliyanthi Robinardus Jampur Sanjiwani, Putu Diah Aryastuti Sri Mulyani Susanti, Ida Ayu Made Tiksnayana Vipraprastha, Tiksnayana