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Journal : Economic Development Progress

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Pengaruh Harga Dan Suasana Cafe Terhadap Kepuasan Pelanggan Dengan Minat Berkunjung Sebagai Variabel Intervening: Studi Kasus Pada Success Coffee Gayo KotaTebing Tinggi Arfah, Yenni; Nursaimatussaddiya, Nursaimatussaddiya; Ananda, Ananda
Economic Development Progress Vol. 2 No. 1 (2023): Economic Development Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i1.89

Abstract

This study aims to determine the effect of price and cafe atmosphere on customer satisfaction with interest in visiting as an intervening variable (Case Study on Success Coffee Gayo, Tebing Tinggi City). The research method used is a quantitative method using the help of SPSS version 25.00. Collected from the results of distributing questionnaires to customers of Success Coffee Gayo, Tebing Tinggi city, there were 96 respondents. The analytical method used in this study is using instrument tests, namely validity and reliability tests. The classic assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the t test and path analysis (Path analysis). The results of the SPSS in this study are that the Price variable (X1) has an effect on the Interest in Visiting variable (Z), the Cafe Atmosphere variable (X2) has an effect on the Interest in Visiting variable (Z), the Price variable (X1) has no effect on Customer satisfaction (Y), Cafe Atmosphere (X2) has an effect on Customer Satisfaction variable (Y), Price variable (X1) has an effect on Customer Satisfaction variable (Y) through Interest in Visiting (Z), and Cafe Atmosphere variable (X2) has no effect on Customer Satisfaction variable (Y) through Interest in Visiting (Z).
Co-Authors Ade Sukma Alif Budiman, M. Puja Alif Budiman Annisa Putri Arfah, Yenni Astrid, Astrid Aulia, Surya Azhar Amrullah Hafizh Eka Putra Gina Lestari, Gina Gustina DM, Venny Hasanah, Zahratul Hendri Hendri Ikhlas Pratama Sandy Indri Juliyarsi Indriastuti, Rhesti Jaswandi . Kaiin, Ekayanti Mulyawati Keristin, Usnia Wati Magnalia, Mutiara Maman Rachman Martien Herna Susanti Melia, Sri Muhammad Farid Navlia, Rusdiana Novia, Devi Nurfadillah Nurfadillah Pane, Danang Putra Rahmadhani Fitri Ramadani, Magfirah Indah Rifki, Adam Muhammad Risnal Diansyah, Risnal Rizki Dwi Setiawan Saharani, Savira Salsabila, Andhini Aulia Sapar Sapar Sari, Deta Yosfa Suarghana, Yayan Vebriyanti, Ely Wahyudi, Dwiki