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Desiyanti, Rika
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Journal : West Science Social and Humanities Studies

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The Effect of Work-Life Balance, Product Branding, and Use of Fintech Technology on Operational Efficiency of Start-ups in Yogyakarta Amalia, Mei Rani; Desiyanti, Rika; Fildansyah, Rully
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1299

Abstract

This study examines the effects of work-life balance, product branding, and fintech technology on the operational efficiency of start-up companies in Yogyakarta. A quantitative approach was employed, with data collected from 80 respondents using a structured questionnaire and analyzed with SPSS version 26. The results indicate that all three variables have significant positive effects on operational efficiency. Product branding had the strongest impact, followed by fintech technology and work-life balance. The findings suggest that start-up managers can enhance operational performance by prioritizing employee well-being, investing in effective branding strategies, and adopting fintech solutions. These insights contribute to the understanding of key drivers of operational efficiency in the start-up ecosystem and offer practical implications for improving start-up sustainability.
Co-Authors Ahmad, Mauledy Chrismondari Chrismondari, Chrismondari Desda, Mia Muchia Dini, Dini Febianni, Valen Fildansyah, Rully Fitria , Reza Fitria, Reza Fivi Anggraini Frans Sudirjo Hakim, Luqmannul Hanum, Mutiara Hendratri, Bhaswarendra Guntur Islamiati, Febi Lova, Anggil Nopra Mei Rani Amalia Moreno, Kiko Novia Rahmawati Novita Sari, Julia Rani, Gita Mai Rio Baviga Romero, Adnan Raja Santoni, Alvia Sari, Julia Novita Satriadi, Satriadi Sudarmanto, Eko Yoma, Melita Apri Yuliza, Mai Yunilma, Yunilma