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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pengabdian Magister Pendidikan IPA
Sri Widyastuti
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Economics, Econometrics & Finance Education

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THE EFFECT OF BRAND IMAGE AND QUALITY PERCEPTIONS ON TRUST AND THEIR IMPACT ON THE DECISION TO BUY HAND SANITIZER Nathanael Priltius; Wahono Sumaryono; Sri Widyastuti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.881 KB) | DOI: 10.32670/fairvalue.v4i4.796

Abstract

Along with the increasing activity of people, especially in urban areas, and thenumber of instant products that are fast-paced and practical, an innovativewaterless hand sanitizer product has emerged, known as antiseptic hand sanitizeror hand sanitizer. This hand sanitizer product contains an antiseptic used to killgerms on hands, which consists of alcohol and triclosan. Based on data from2015 - 2020 which is the result of a Top Brand survey of hand sanitizer users inIndonesia, it is found that the Antis and Dettol brand hand sanitizers always havean index that places them in the top two positions in that period. In this study, twoindependent variables were selected including brand image and perceivedquality, with the assumption that the independent variables were proven to havea positive relationship with trust and purchasing decisions. This research wasconducted in five areas of DKI Jakarta (West Jakarta, East Jakarta, CentralJakarta, North Jakarta, and South Jakarta) in November - December 2020. Thesample used was 200 respondents. The data analysis technique used StructuralEquation Model (SEM), in this case, Liserel. The results of the study concluded:1) Brand Image affects consumer confidence in antis products; 2) Quality affectsconsumer confidence in antis products; 3) Brand Image affects consumerdecisions to buy antis products; 4) Quality influences consumer decisions to buyantis products; 5) Trust affects consumer decisions to buy antis products; 6)Brand image and quality can explain 86% of the trust variance, while theremaining 14% is explained by other factors. Brand image, quality, and trust canexplain 92% of the variance of purchasing decisions while the remaining 8% isexplained by other factors; and, 7)There are direct and indirect effects of brandimage and quality variables on the decision to buy antis products. The indirecteffect is through the variable of consumer confidence in antis products.
Pembimbingan Pembuatan Pupuk Organik Rumput Laut Sederhana dan Pentingnya Kualitas Sanitasi Lingkungan dalam Rangka Pencegahan Stunting Eka Sunarwidhi Prasedya; Dewi Puspitorini Husodo; Angga Susmana Abidin; Nanda Sofian Hadi Kurniawan; Bq Tri Khairina Ilhami; Indah Alibiah Putri Kirana; Aluh Nikmatullah; Sri Widyastuti; Ahmad Jupri
Jurnal Pengabdian Magister Pendidikan IPA Vol 5 No 1 (2022): Januari - Maret
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.163 KB) | DOI: 10.29303/jpmpi.v5i1.1250

Abstract

Rumput laut coklat Nusa Tenggara Barat, seperti Sargassum dan Turbinaria yang melimpah keberadaannya diketahui mengandung hormonpertumbuhan tanaman dengan kadar yang cukup tinggi. Penggunaan pupuk kimia yang berlebihan pada budidaya tanaman menyebabkan meningkatnyabiaya produksi, menurunkan kesuburan tanah, dan mencemari lingkungan yang berpotensi menimbulkan dampak negatif bagi kesehatan dankeamanan pangan. Oleh karena itu, substitusi pupuk kimia dan perangsang tumbuh sintetis dengan bahan alam. merupakan solusi terbaik untukmengatasi masalah tersebut. Substitusi pupuk organik akan menurunkan kontaminasi bahan kimia berbahaya pada air tanah sehingga kualitas sanitasair dan lingkungan dapat dibenahi. Menjaga kebersihan sanitasi dan memenuhi kebutuhan air bersih merupakah salah satu tindakan pencegahanstunting yang digalakkan oleh Kementerian Kesehatan. Desa Puyung menjadi target dalam program ini mengingat prevalensi kejadian gizikurang dan stunting di wilayah tersebut terbilang cukup tinggi dan memerlukan perhatian. Terlebih Desa Puyung merupakan salah satu desabinaan Universitas Mataram. Program ini dikemas dalam bentuk penyuluhan dan demonstrasi serta pembimbingan langkah-langkah aplikasipupuk organik berbahan dasar rumput laut NTB. Materi edukatif disampaikan oleh tiga orang narasumber yaitu Eka Sunarwidhi Prasedya, M.Sc., Ph.D., dan Dr. H. Ahmad Jupri, M.Eng selaku perwakilan Pusat Unggulan IPTEK Biosains dan Bioteknologi Universitas Mataram, serta dr. Dewi Puspitorini Husodo, Sp.An. selaku pimpinan CV. Organik Medika Biotek yang menjadi mitra dalam kegiatan kali ini. Materi penyuluhan edukatif yang disampaikan meliputi substansi berikut : (1) Eksplorasi rumput laut sebagai bahan dasar pupuk organik; (2) Peran pengaplikasian PORL dalam langkah preventif pencegahan stunting; (3) Tahapan pembuatan PORL sederhana.
Co-Authors Ahmad Jupri Aluh Nikmatullah Angga Susmana Abidin Bq Tri Khairina Ilhami Budi Santoso Dewi Puspitorini Husodo Eka Sunarwidhi Prasedya Indah Alibiah Putri Kirana Nanda Sofian Hadi Kurniawan Nathanael Priltius Wahono Sumaryono