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PENGARUH PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PT PRIMA LABELING Vera; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

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Client delight is one of the matters that must be prioritized by every company. This research was made based on the goal of achieving the point of satisfaction of the customers of PT Prima Labeling. This study the point of satisfaction of the customers of PT. Prima Labeling. This have a look at goals to decide the impact of service, product quality, and promotion on purchaser satisfaction at PT Prima Labeling. The object of this research is the consumer of PT Prima Labeling. Statistics analysis used multiple linear regression evaluation. The technique in this study uses a saturated sample where the authors use as many as 104 respondents. To test the hypothesis used is the t test and F test and use SPSS software version 25. Based in the results of research that has been carried out, it has been shown that service, product quality, and promotion have a positive and significant impact on purchaser satisfaction, which sees the outcomes of the t count > t table and significant value obtained < 0,05. Service, product quality, and promotion also concurrently have a hight quality and huge relationship with the purchaser satisfaction variable, it may be visible from the calculated f value > f table and the sizeable value is < 0,05.

Indonesia Pengaruh Costumer Relationship Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Di PT Valco Indonesiatec : Pengaruh Costumer Relationship Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Di PT Valco Indonesiatec Ridarti, Hidayah Fitri Ridarti; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7998

In the midst of intense competition, one of the keys to maintaining and keeping up with the company's future is client or customer loyalty. The purpose of this research is to determine the effect of customer relationships and sales promotions on customer loyalty at PT Valco Indosiatec. This study applies a quantitative method by determining a sample of 101 respondents at PT Valco Indosiatec by applying a saturated sample. Questionnaires are used as a technique in collecting data. Data analysis in this study used the SmartPLS 3.0 program. Hypothesis testing with the PLS approach is carried out in two stages, namely testing the outer model and the inner model. The outer model test is carried out to prove the validity and reliability of all indicators for each variable. The inner model test is carried out to test the influence between variables according to the hypotheses previously set. The results showed: customer relationship has an effect on PT Valco Indosiatec's sales promotion, sales promotion has an effect on PT Valco Indosiatec's customer loyalty, customer relationship has an effect on PT Valco Indosiatec's customer loyalty

PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.

PENGARUH REWARD, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT BATAMITRA SEJAHTERA wijaya, Vanessa; Wangdra, Yvonne
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1443

Finding out how PT. Batamitra Prosperous's workload, work discipline, and incentives all interact is the main goal of this study. Using a saturation sampling strategy, the study population consists of 125 workers. Descriptive analysis, assessment of data quality, regression, and hypothesis testing using SPSS as an aid are some of the data analysis approaches that are used. This study's data analysis shows that incentives significantly boost employee performance (t-value 2.034 > t-table 0.1757). The computed t-value of 5.547 > t-table 0.1757 also shows that work discipline has a positive and statistically significant effect on individual performance. Furthermore, the computed t-value of 4.673 > t-table 0.1757 indicates that workload substantially affects employee performance. Finally, the independent variables—reward, work discipline, and workload—simultaneously influence employee performance, as indicated by a calculated F-value of 38.571 > F-table 3.29. The coefficient of determination analysis yields a value of 0.489 or 48.9%, signifying that the contribution of work discipline, training, and communication variables to employee performance is 51.1%, while the remaining percentage is influenced by other variables beyond the scope of this research.

Pengaruh Citra Merek, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Sandal Eiger pada E-Commerce Shopee Lan, A; Wangdra, Yvonne
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 5 No 2 (2023): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v5i2.2023.71-83.31483

Penelitian ini bermaksud untuk mengkaji bagaimana pengaruh dari citra merek, kualitas produk dan promosi terhadap keputusan pembelian sandal Eiger pada e-commerce Shopee. Penelitian deskriptif dengan menggunakan pendekatan kuantitatif digunakan dalam penelitian ini sebagai metode penelitian. Populasi dipergunakan konsumen yang membeli pada Eiger Adventure Official Store di e-commerce Shopee pada tahun 2023 berjumlah 12.953. Rumus Slovin digunakan untuk menghasilkan ukuran sampel 388 responden dengan pendekatan purposive sampling. Data dianalisis menggunakan model regresi linier berganda, dengan menguji uji kualitas data, uji asumsi klasik, uji pengaruh dan uji hipotesis. Pengujian regresi linier berganda mengungkapkan bahwa citra merek dapat memberikan peningkatan keputusan pembelian sebesar 20,6%. Kualitas produk dapat memberikan peningkatan keputusan pembelian sebesar 22,9%. Promosi dapat memberikan peningkatan keputusan pembelian sebesar 20,6%. Pada pengujian koefisien determinasi (R2) keputusan pembelian dapat dijelaskan dengan besaran 58,4% oleh variabel citra merek, kualitas produk dan promosi. Temuan uji hipotesis menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara citra merek, kualitas produk dan promosi terhadap keputusan pembelian sandal Eiger pada e-commerce Shopee.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION PADA PT INDOMARCO PRISMATAMA (INDOMARET) Wasiman, Wasiman; Wangdra, Yvonne; Wibowo, Agung Edy; Wangdra, Suvianto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8236

This study set out to determine if hedonic values and utilitarian values both had an effect on consumer satisfaction. 3) To examine the relationship between hedonic and utilitarian values and consumer happiness. 4) To determine how utilitarian and hedonistic values affect consumer satisfaction. The quantitative descriptive techniques used in this investigation. the procedure of collecting data via a questionnaire. The population of the research consisted of clients of PT Indomarco Prismatama (Indomaret) in Batam. The Slovin formula sampling method was used to choose up to 423 respondents. The research's conclusions are as follows: With a significance threshold of less than 0.05, the t test variable utilitarian value (X1) on customer happiness (Y) provided a value of 5.905 that was higher than the t table (5.905 > 1.9719). (0 . 000 0.05). The value of t arithmetic, which is more than t table (136.479 > 1.9719), is 136.479 in the hedonic variable value (X2) to Repurchase Intention with a significance of less than 0.05 (0.000 0.05). (Y). the multiple linear regression formula, Y = (-1.351) + 0.413 (X1) + 0.674 (X2) + e The study's findings suggest that hedonic and utilitarian value determinants have an impact on PT Indomarco Prismatama (Indomaret) consumers in Batam.

ANALISIS PERILAKU, KOMPETENSI, DAN MOTIVASI ORGANISATIONAL CITIZENSHIP TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN PROPERTI DI KOTA BATAM Wasiman, Wasiman; Wangdra, Yvonne; Effendi, Syahril
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8892

This research aims to explore the impact of Organizational Citizenship Behavior (OCB), competence, and motivation on the performance of employees in property companies in Batam City. It also seeks to measure the extent of the influence of these variables through regression analysis, as well as the outcomes of t-tests and f-tests. The study originated from a survey that highlighted various complaints regarding OCB, competence, and motivation within these companies, prompting the researchers to investigate the issue further. The methodology involved conducting a survey and distributing questionnaires to 10 property companies in Batam City, deemed representative for the study. A total of 125 respondents were sampled, and several tests were conducted, including validity, reliability, regression, normality, t-test, and f-test. The validity test results indicated that all variables and statements were valid, while the reliability test confirmed the reliability of all statements. The analysis concluded that OCB, competence, and motivation significantly affect employee performance. Both the t-test and f-test results also demonstrated a significant impact on employee performance. The R-squared test results revealed that 81% of the variance in employee performance could be explained by the independent variables.

Pengaruh Promosi, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Pada Marketplace Tokopedia Dikota Batam Wiryanto, Ricky; Wangdra, Yvonne
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8545

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, kualitas produk, dan citra merek terhadap keputusan pembelian pada marketplace Tokopedia di kota batam. Seiring dengan meningkatnya popularitas e-commerce, pemahaman mengenai faktor-faktor yang mempengaruhi keputusan pembelian menjadi semakin penting bagi pelaku bisnis. Penelitian ini menggunakan metode kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada pengguna Tokopedia. Hasil penelitian menunjukkan bahwa persepsi harga, kualitas produk, dan citra merek memiliki pengaruh signifikan terhadap keputusan pembelian. Persepsi harga yang wajar dan sesuai dengan kualitas produk yang diterima serta citra merek yang positif dapat meningkatkan kepercayaan dan minat konsumen dalam melakukan pembelian di Tokopedia. Penelitian ini memberikan wawasan bagi pelaku bisnis untuk merancang strategi pemasaran yang lebih efektif dalam menarik dan mempertahankan konsumen di marketplace.Kata Kunci :Promosi, kualitas produk, citra merek, keputusan pembelian

Human capital management: new factors of production in the Indonesian life insurance industry Suhardi, Suhardi; Wasiman, Wasiman; Soemadijo, Pramita Studiviany; Wangdra, Yvonne; Purwati, Titik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243130

In the current era of the Information Society, competition in any business industry is increasingly fierce. However, the lack of skilled workers is a major obstacle in increasing company production. Human Resources problems are still not enough to overcome complex problems. In the current era of modern globalization, competitive advantage is largely determined by the formation of Human Capital. The inadequate level of knowledge from theoretical and practical aspects of Human Capital Management in increasing sustainable production determines the objectives of this research and problem formulation so that solutions can be found, because the attention of developed and developing countries is currently more focused on developing Human Capital which is one of the company's solutions in Human Resources development which tends to have a significant impact on performance. This research examines Human Capital's direct impact on employee performance and becomes a new production factor in the Indonesian Life Insurance industry. The results of this research are to justify and develop that human capital management including TASK (Talent, Attitude, Skill, Knowledge) through continuous training with studies in the Indonesian Life Insurance Industry sector is a production factor that can also improve employee and company performance.

Factors influencing the development of the creative film industry in Batam city Jupriyatmoko, Jupriyatmoko; Wangdra, Yvonne
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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The industrial development in Batam City, still dominated by the manufacturing sector, shipyards, and construction, necessitates the growth of new industries, one of which is the creative industry such as film. This research aims to 1) Evaluate the impact of Film Genre on the Film Industry in Batam City, 2) Analyze the influence of Film Distribution on the Film Industry in Batam City, 3) Measure the influence of Film Censorship on the Film Industry in Batam City. The study employs a quantitative approach with the population of Batam City residents and a sample of 386 respondents selected through random sampling. Data collection methods involve observation, questionnaires, and documentation. The research findings conclude that: 1) Film Genre has a significant impact on the Film Industry partially, 2) Film Distribution significantly influences the Film Industry partially, 3) Film Censorship has a significant partial impact on the Film Industry, 4) Collectively, Film Genre, Distribution, and Censorship have a positive and significant impact on the Film Industry in Batam City. Statistical test results show a regression coefficient of 5.544, with a t-test yielding a value of 6.193 and a significance level of 0.000 (α < 0.05). Additionally, the F-test reaches a value of 216.138, indicating that the F-value is greater than the F-table (216.138 > 2.24). Thus, the hypothesis of this study is accepted.

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