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All Journal JMS : Jurnal Manajemen Sinergi Jurnal Ekonomi dan Manajemen Indonesia Journal of Management and Islamic Finance Agrikan: Jurnal Agribisnis Perikanan Society
Hidayanti, Ida
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Society

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Penerapan Word of Mouth dalam Membangun Kepercayaan Masyarakat dan Brand Image Universitas pada Keputusan Pemilihan UPBJJ-UT Ternate Anfas, Anfas; Hidayanti, Ida; Umasugi, Mohbir; Yusuf, Ibnu Sina Hi.
Society Vol 9 No 1 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i1.308

Abstract

This study examines the application of word of mouth to build community trust and university brand image on the community selection decision for UPBJJ-UT Ternate. The samples were obtained from eight regencies in North Maluku Province through a survey method aided with Smart PLS 3.8 analysis. In addition to the insignificant effect of university image on community selection decision, the findings indicated that (1) university image has a significant effect on word of mouth, (2) community trust has a significant effect on word of mouth, (3) community trust has a significant effect on selection decision, and (4) word of mouth has a significant effect on community selection decision.
Kepemilikan Psikologis dalam Organisasi: Peran Person-Organization Fit dan Konsekuensi terhadap Dukungan untuk Perubahan dan Perilaku Kewargaan Organisasional Alhadar, Fadhliah M; Hidayanti, Ida
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.317

Abstract

This study examines the antecedent and consequences of psychological ownership, where employees develop possessive feelings towards the organization. Person-Organization Fit (PO-Fit) is required to increase psychological ownership through various organizational activities. Psychological ownership produces significant psychological, emotional, and behavioral consequences, including employees support for change and Organizational Citizenship Behavior (OCB). This study involved 210 staff from educational institutions. A total of 191 survey questionnaires were returned, and 121 were eligible. According to hierarchical regression analysis, the result indicated that PO-Fit had a positive effect on psychological ownership (?=0.42, t=4.81), psychological ownership had a positive effect on support for change (?=0.26, t=4.01) and OCB (?=0.21, t=3.12). The study concluded that psychological ownership is necessary to support positive organizational behavior.
Kemampuan Kolaborasi Jaringan Pemasaran dalam Meningkatkan Kinerja UKM di Kota Ternate Hidayanti, Ida; Alhadar, Fadhliah M
Society Vol 9 No 2 (2021): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v9i2.361

Abstract

This research aims to bridge the gaps in the relationship of entrepreneurial orientation to marketing performance, as some research yielded contradictory results. This research used a survey method distributing questionnaires with open and closed-ended statements to small and medium industries. Also, convenience sampling was applied with a sample size of 100 respondents from representatives of small and medium industries in the city of Ternate. The analytical method was aided with Smart PLS. The results show that the quality of social networks has no significant effect on the performance of SMEs and that the marketing network collaboration capability has no significant effect on the performance of SMEs. This implies that business operators of conventional businesses in certain areas have not reached the markets outside Ternate City by using social media, which is a remarkably effective medium.
Co-Authors Abdulhaji, Sulfi Alhadar, Fadhliah M Anfas, Anfas Darmin, Fardin Fahri, Johan FATMONA, SARIFFUDIN Nurhasanah Nurhasanah Rosnaeni Umasugi, Mohbir Yusri Sapsuha Yusuf, Ibnu Sina Hi. Zandy Pratama Zain