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All Journal JMS : Jurnal Manajemen Sinergi Jurnal Ekonomi dan Manajemen Indonesia Journal of Management and Islamic Finance Agrikan: Jurnal Agribisnis Perikanan Society
Hidayanti, Ida
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Journal : JMS : Jurnal Manajemen Sinergi

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PENGARUH PERSONAL SELLING, SALES PROMOTION TERHADAP PENINGKATAN VOLUME PENJUALAN (STUDI EMPIRIS PADA CV.LION KOTA TERNATE 2013-2017 ) Hidayanti, Ida; Abdulhaji, Sulfi
Jurnal Manajemen Sinergi Vol 6, No 2 (2019): Jurnal Manajemen Sinergi
Publisher : Jurnal Manajemen Sinergi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.981 KB) | DOI: 10.33387/jms.v6i2.1673

Abstract

This study aims to test whether Personal Selling, SalesPromotion has an effect on Increasing Sales Volume at Cv. Lion City ofTernate. The population in this study is all sales reports for 2013-2017on CV. Lion Honda Ternate City. The sampling method uses saturatedsamples or sampling census where all members of the population aresampled. So that the sample in this study amounted to 60. Thetechnique of collecting data used was by means of documentationobservation techniques by collecting lists of increasing sales volumes.The analytical method used is multiple regression analysis with the helpof SPSS 23.0 Software. The results of this study found that the PersonalSelling variable had an effect on Sales Volume, and the Sales Promotionvariable had no effect on Sales Volume.
Co-Authors Abdulhaji, Sulfi Alhadar, Fadhliah M Anfas, Anfas Darmin, Fardin Fahri, Johan FATMONA, SARIFFUDIN Nurhasanah Nurhasanah Rosnaeni Umasugi, Mohbir Yusri Sapsuha Yusuf, Ibnu Sina Hi. Zandy Pratama Zain