Garuda - Garba Rujukan Digital

PELATIHAN PENGEMBANGAN AGRO EDU WISATA MENUJU SMART VILLAGE YANG BERKELANJUTAN PADA KELOMPOK MILENIAL Garnia, Erna; Nurwathi, Nurwathi; Perdana, Rangga Satria; Hadijah, Hady Siti; Maharani, Lisya; Fahrulrozi, Muhamad; Lisaumi, Siti Riyyan
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2699

Agro edu-tourism is an alternative to community economic development, especially in rural areas, which can increase the income and welfare of local residents through the tourism and agriculture sectors. Sindulang Village is one of the villages that has great potential in the agricultural and tourism sectors. With this great potential, the Sangga Buana University Community Service team together with partners from local millennial groups aim to make the agricultural land area in Sindulang Village an Agro Edu Tourism object towards a sustainable Smart Village. One of the important factors to achieve the realization of the objectives of this activity is by improving the quality of human resources of partners. Several problems were found that became obstacles to the realization of agro edu tourism development in terms of knowledge about the agricultural production process, digital marketing-based marketing, and Tourism Awareness Groups. The method of implementation in this activity is by conducting training, demonstrations, and discussions with service partner participants. The results of the implementation of the training increased understanding and knowledge of the material raised from the obstacles experienced. So that after the training is carried out, agro edu tourism planning towards a smart village which is the goal of this activity can be continued by looking at various other factors, guidance on utilizing digital marketing, keeping financial records, photography, managing the development of tourism packages, and handling tourism risk management.

Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion

PEMANFAATAN MESIN VACUM PENDAMPING SEALER PLASTIK POLYPROPYLENE (PP) PRODUK UMKM DAYEUHMANGGUNG Nurwathi, Nurwathi; Azwar, Ade Geovania; Munandar, Ahmad; Pitoyo, Djoko; Noor, Nasa Naqqasy; Fahrulrozi, Muhamad
Jurnal Abdimas Sang Buana Vol 4 No 1 (2023): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v4i1.2297

Desa Dayeuhmanggung beberapa tahun yang lalu, diperkenalkan sebagai sentra pia yang kemudian berkembang dengan makanan ringan lainnya. Masyarakat Desa Dayeuhmanggung yang berprofesi menjadi pedagang/pengusaha/ pengrajin sekitar 7,6%. Untuk menunjang hal tersebut Kepala Desa Dayeuhmanggung berkeinginan untuk memajukan potensi Desa Dayeuhmanggung agar mempunyai daya tarik khususnya bidang pariwisata dan kuliner. Perkembangan produk makanan seiring berjalannya waktu akan terus berkembang dan menimbulkan persaingan semakin tinggi. Salah satu cara menjaga kualitas produk makanan adalah dengan menggunakan pengemasan yang baik, dimana pengemasan akan berpengaruh terhadap ketahanan kualitas makanan ketika sedang disimpan. Permasalahan yang dialami oleh PD. Nesif dan Usaha Mikro, Kecil dan Menengah (UMKM) lainnya terkait dengan kemasan adalah mahal dan sulitnya plastik vacuum makanan di Desa Dayeuhmanggung. Tujuan Pengabdian ini adalah untuk melakukan pengembangan mesin Vacuum Pendamping Mesin Sealer yang ada dengan fungsi vacuum untuk plastik Polypropylene (PP). Metode yang digunakan adalah pendampingan PD. Nesif sebagai UMKM yang mendapatkan mesin vacuum pendamping sealer hasil karya penelitian Program Studi Teknik Industri, Fakultas Teknik, Universitas Sangga Buana. Hasil Pengabdian ini memberikan Prototype versi 1 dan 2 dari Mesin Vacuum Pendamping Sealer. Kelebihan Mesin Vacuum Pendamping Sealer ini adalah kemudahan dalam penggunaan plastic Polypropylene (PP) yang mudah didapatkan dan harganya yang terjangkau. Dengan dikembangkannya alat vacuum pendamping Sealer tersebut, maka selanjutnya 2(dua) alat dihibahkan kepada UMKM desa Dayeuhmanggung, dengan pembekalan pengoperasian alat melalui kegiatan workshop alat vacuum Sealer tersebut.

Pengembangan Bisnis UMKM Produk Khas Desa Wangunsari Inayati Nasrudin; Novi Mardiana; Nurwathi; Azwar, Ade Geovania; Ahmad Munandar; Djoko Pitoyo; Nurbani, Sofiani Nalwin; Dyah Kusumastuti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 1 (2024): Juli 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i1.3015

MSMEs are one of the business sectors in Indonesia that are able to survive amidst the pandemic and weakening global economic conditions. One of these MSME groups is the Kecimpring MSMEs in Wangunsari Village, Sindangkerta District, West Bandung Regency. Wangunsari Village is located in a very strategic area as it is an alternative route for tourists to and from Lembang. Apart from this, the quality and variety of Kecimpring products, a typical Sundanese food, is an added value to the development potential of this business. See this valuable potential, it is necessary to make sustainable development efforts such as supporting the production process, optimising inventory, improving packaging and digital marketing. Sangga Buana University's Industrial Engineering study programme, which has resources in product development, production management and digital marketing, is trying to play an active role in the evolving MSMEs in Wangunsari village. This active role is excecuted under the umbrella of Community Service (PKM) activities initiated by a team from the Faculty of Engineering, Sangga Buana University, in collaboration with the Wangunsari Village Government. The coaching activities will take the form of conducting focus group discussions on the importance of digital marketing for MSME stakeholders. It is imminent that the understanding gained by the MSME players about digital marketing can encourage the MSME players to start moving towards the use of digital media in the marketing of their products to a far-reaching area. Keyword : MSMEs, Business Development, Digital Marketing, AIDA Method, Focus Group Discussion

EMPOWERING MSMEs: ENHANCING CAPABILITIES WITH MANAGERIAL SKILLS, STRATEGIC ALLIANCES, AND DIGITAL MARKETING TRAINING Pitoyo, Djoko; Nasrudin, Inayati; Nurwathi, Nurwathi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.86422

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia portray a crucial role in the economy but face challenges in maximizing their capabilities due to limited resources and strategic alliances. This study aims to explore how managerial skills can capture strategic alliance opportunities to increase MSMEs' capabilities, moderated by digital marketing training. Employing a quantitative approach using an explanatory survey design, the population consists of 5,760 MSMEs, and data was collected from 360 MSMEs, using proportional random sampling, in Greater Bandung across four sectors: culinary, fashion, handicraft, and beauty & health. Data analysis was conducted by Partial Least Square (PLS) to examine the relationships between variables. Results indicate that managerial skills significantly influence both strategic alliances and MSME capabilities, and that digital marketing training further enhances these capabilities. However, digital marketing training does not moderate the relationship of strategic alliance and MSME capabilities. The study’s implications highlight the importance of investing in managerial skills development and digital marketing training to foster strategic alliances and enhance MSME capabilities. JEL: L26, M31, M53.

Perancangan Website Informatif dan Pemesanan Tiket Agro Edu Wisata Baruimun Hill Sumedang Perdana, Rangga Satria; Wiharko, Teguh; Garnia, Erna; Nurwathi, Nurwathi; Hadijah, Hady Siti; Manaf, Khaerul
Journal of Informatics and Electronics Engineering Vol 4 No 2 (2024): Desember 2024
Publisher : Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik TEDC Bandung Jl. Pesantren Km 2 Cibabat Cimahi Utara – Cimahi 40513 Jawa Barat – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70428/jiee.v4i2.940

Perkembangan teknologi informasi sebagai media pendukung proses bisnis semakin hari semakin cepat, bahkan dapat dikatakan sudah tidak dapat terkendali. Perkembangan teknologi dan sistem informasi membawa perubahan pada dunia usaha. Agro Edu Wisata Baruimun Hill merupakan sebuah tempat wisata yang sedang dikembangkan dan dipersiapkan untuk memberikan pengalaman berwisata dan berbagi ilmu serta pengalaman dalam Bertani. Object oriented adalah metode pengembangan sistem atau aplikasi yang menyesuaikan dengan kebutuhan dan implementasi pengguna. Hasil identifikasi permsalahan dijabarkan dengan menggunakan Use Case Diagram dan Activity Diagram sebagai Gambaran dalam merancang website tersebut. Aktor yang menjadi pengguna di dalam website ini ada 2 aktor, yaitu admin dan user / pengunjung. Perancangan website informatif yang dirancang dapat digunakan sebagai media pemasaran Agro Edu Wisata Baruimun Hill dengan tujuan memperluas penyebaran informasi tanpa terhalang ruang dan waktu. Perancangan form pemesanan tiket pada website tersebut pun dapat menjadikan proses pencatatan dan pelaporan jumlah pengujung Agro Edu Wisata Baruimun Hill lebih terorganisir.

Identifikasi Penanganan Kembali Produk Elektronik Rumah Tangga Herdiani, Leni; Rohimat, R. Ismet; Nurwathi, Nurwathi; Munandar, Ahmad
Metris: Jurnal Sains dan Teknologi Vol. 20 No. 02 (2019): Desember
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/metris.v20i2.2425

Reverse logistics is an item management activity that is no longer used by consumers or goods in the form of return from partners in the supply chain to be returned to the origin, because the product is unfunctional properly or the function of the item is not needed. Home appliances products within a certain period of time, these products must be replaced because they cannot technically function properly. The process of producing, using, and disposing of electronic products has an impact on the environment of the earth and the universe. If electronic waste is left without a policy to process it, there will be a buildup of electronic waste everywhere and will burden the environment. While this electronic product waste still contains economic value that can still be utilized. Therefore it is necessary to identify electronic waste handling activities, namely those that have material flow characteristics from the customer to the producer (reverse logistics), so as to provide added value.

Pengembangan Ekonomi Masyarakat Kaki Gunung Kerenceng Berbasis Infrastruktur dan Pengelolaan Berkualitas Garnia, Erna; Nurwathi, Nurwathi; Manaf, Khaerul; Maharani, Lisya; Iman, Muhammad; Rakhmawati, Ranti Suci; Al-Farizi, Rafly Muhammad; Aliya, Rijal Mustofa; Mustofa, Rahmat Imam; Lisaumi, Siti Riyyan
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 13 No 2 (2023): Desember 2023
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesia memiliki beragam gunung yang menawarkan keindahannya masing-masing, salah satunya Gunung Kerenceng yang berada di Desa Sindulang. Gunung Kerenceng memiliki ketinggian 1.754 meter di atas permukaan laut yang memliki beragam pesona diantaranya kekayaan flora, fauna serta pemandangan hamparan kota Bandung dan Sumedang. Gunung Kerenceng dikelola oleh warga sekitar untuk pertanian. Saat ini pengelolaan lahan di kaki Gunung Kerenceng dikelola oleh sekelompok masyarakat, di bawah binaan Karang Taruna setempat dengan nama Volunteer Kerenceng dan Kelompok Tani Milenials. Tujuan dari kegiatan ini untuk menunjang masyarakat dengan melakukan pengembangan wisata Gunung Kerenceng, meningkatkan pelayanan para pengelola Volunteer Kerenceng supaya dapat memanfaatkan lingkungan dengan baik dan tepat melalui perbaikan infrastruktur. Metode yang digunakan yaitu survei, perancangan konsep dan pengadaan infrastruktur, pembuatan dan uji serta pemasangan infrastruktur, pendampingan program, evaluasi dan monitoring. Kegiatan pengabdian ini menghasilkan peningkatan infrastruktur diantaranya penerangan menggunakan panel surya, papan nama, petunjuk arah, tempat sampah, saung singgah serta peningkatan pengelolaan keterampilan Volunteer Kerenceng serta Kelompok Tani Milenials.

THE EFFECT OF RETURN ON EQUITY (ROE) AND DEBT TO EQUITY RATIO (DER) ON STOCK PRICES IN THE PRIVATE BANKING SECTOR THAT ARE CONSISTENTLY LISTED ON THE INDONESIA STOCK EXCHANGE IN THE PERIOD 2020–2024 Amalia, Lia; Susanto, Bambang; Nurwathi, Nurwathi; Abimanyu, Ketut
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.515

Stock prices are one of the important indicators for investors because they reflect the company's current performance as well as future prospects, and are the main consideration in investment decisions. Private banking companies listed on the Indonesia Stock Exchange for the 2020–2024 period have fluctuating share prices and some tend to decline. This condition is influenced by many factors, both internal and external. Therefore, this study aims to know, explain, and analyze the influence of Return on Equity and Debt to Equity Ratio on stock prices in the private banking sector that are consistently listed on the Indonesia Stock Exchange for the 2020– 2024 period. This study uses a quantitative approach with a population of 36 companies and a sample of 25 companies selected through purposive sampling. The analysis method used was multiple linear regression with the help of the EViews 12 program. The results of the study show that partially Return on Equity has a significant positive effect on stock prices with a partial determination coefficient of 56.73%, while the Debt to Equity Ratio has a negative effect of insignificant with a partial determination coefficient of 0.49%. Simultaneously, Return on Equity and Debt to Equity have a significant effect on the stock price with an Adjusted R- Square value of 58.29%, which means that the two variables are able to explain the variation in stock prices together. The novelty of this research is the use of the latest period until 2024 which provides a more up-to-date picture of the performance of private banking in Indonesia.

Pembuatan Display Penunjuk Arah dan Nama Objek Wisata di Kawasan Agro Edu Wisata Nurwathi, Nurwathi; Garnia, Erna; Perdana, Rangga Satria; Fahrulrozi, Muhamad; Maharani, Lisya
TECHNO-SOCIO EKONOMIKA Vol 18 No 2 (2025): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2025.18.2.4257

The development of Agro-Educational Tourism is now growing rapidly as an effort to restore the community's economy through the tourism and agriculture sectors. Sindulang Village, Sumedang Regency, is located in the Gunung Kereceng area and is one of the potential locations for developing Agro-Educational Tourism. The challenges faced in managing this area include the need for integrated tourism management and educational capabilities to enhance the visitor experience. Additionally, some visitors get lost due to the lack of directional signs. Therefore, it is necessary to create more displays to reduce difficulties in reaching the intended location. This study aims to design and create directional signboards and tourist attraction name boards in the Baruimun-Hill, applying the principles of ergonomics. The research steps included problem analysis, site surveys, data collection from 44 students, data calculation, followed the creation and installation of the display. Ergonomic principles were applied in determining the dimensions of the letters, the distance, and the color to ensure readability and visual appeal. As a result, the directional signs have a visibility distance of 18 meters with a letter height of 90 mm, while the tourist attraction signs have a visibility distance of 50 meters with a letter height of 250 mm. The combination of a brown background and white lettering was chosen for its high contrast and suitability to the environment. This implementation not only makes it easier for visitors but also enhances the tourist experience, supports the development of the tourist area, and creates visual with ergonomic principles.

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