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Hidayati, Arifah
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The Effect Of Influencer Credibility, Persuasive Communication Ability, Disclosure Of Sponsorsip And Brand Awareness On The Purchase Decision Of Skintific Skincare Products On The Shopee Platform In Bengkulu City Ambarwati, Ambarwati; Hidayati, Arifah; Safrianti, Sintia
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14444

Abstract

The purpose of this study is to determine how much influence Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness have on Purchasing Decisions for Skintific Skincare Products Shopee Platform in Bengkulu City. The method in this study is quantitative research. The sampling technique is purposive sampling. the data comes from the distribution of questionnaires (Google Form) which will be distributed online to consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City. The population of this study is consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City, researchers used the hair formula where 24 indicators x 5 = 120 respondents. This study uses a Likert scale, with SPSS 25 tools. The results of this study are; (1) Influencer credibility has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (2) Persuasive Communication Skills have a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (3) Disclosure of Sponsorship has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City (4) Brand Awareness has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City and (5) There is a simultaneous influence of the variables Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness on Purchasing Decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City.
Pengaruh Pemanfaatan Instagram Sebagai Social Media Marketing dalam Membangun Brand Awareness : Studi Kasus Pada Akun @Pempek.lola8 Kota Bengkulu Nurjanie, Ahmad Yoga; Syofian, Syofian; Hidayati, Arifah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i2.5882

Abstract

The purpose of this study was to determine how much influence the influence of Profile, New Feed and Homepage on consumer visits on pempek.lola8 Bengkulu city. The method in this research is quantitative research. The sampling technique is purposive sampling. In this study the data comes from distributing questionnaires (Google Form) which will be distributed online to consumers who have purchased pempek lola. The population of this study are consumers who have purchased pempek lola, researchers use the hair formula where 19 indicators x 5 = 95 respondents. The results of this study are; (1) Profile partially affects consumer visits to pempek.lola8 city of bengkulu, (2) New Feed partially affects consumer visits to “pempek.lola8 city of bengkulu (3) Homepage partially affects consumer visits to pempek.lola8 city of bengkulu (4) Profile, New Feed and Homepage on consumer visits to pempek.lola8 city of bengkulu simultaneous influence.
CUSTOMER SATISFACTION ANALYSIS WITH SERVICE QUALITY METHOD AT ALDO PHOTOGRAPHY BENGKULU CITY Syaputra, Rivaldo Yogi; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1722

Abstract

Service is one of the factors that determine customer satisfaction. customer satisfaction. Servqual which is the basis for measuring service quality consists of of Tangible, Realibility, responsiveness, Assurance and Empathy. This study aims to determine the effect of Tangible, Realibility, Responsiveness, Assurance and Empathy on Aldo customer satisfaction. Photography partially and simultaneously.This research is quantitative research associative research, with the population being Aldo Photography customers. The number of research samples is 170 samples where the sample determination uses purposive sampling method with sample criteria are Aldo Photography customers starting from 2020-2024. The type of data used is survey data by distributing questionnaires to respondents using Google form and analyzed using multiple linear regression analysis and multiple correlation. analysis and multiple correlation. The research results are 1) Tangibility has a significant influence on customer satisfaction of Aldo Photography Bengkulu City; 2) Reliability has a significant influence on customer satisfaction customer satisfaction of Aldo Photography Bengkulu City Bengkulu; 3) Responsiveness has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 4) Assurance has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 5) Empathy has a significant effect on customer satisfaction of Aldo Photography Bengkulu City; and 6) Tangibles, reliability, responsiveness, assurance and empathy simultaneously have a significant effect on customer satisfaction of Aldo Photography Bengkulu City. Bengkulu City.
ANALISIS PENGARUH BRAND CHARACTERISTIC DAN EMOTIONAL BRANDING TERHADAP KEPUTUSAN PEMBELIAN DI PENTOL NONA BENGKULU Ramadan, Muhammad Fajar; Hidayati, Arifah; Lakoni, Idham
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1725

Abstract

To find out how much influence physical evidence has on impulse buying. To find out the influence of brand characteristics on purchasing decisions at Pentol Nona Bengkulu, to find out the influence of emotional branding on purchasing decisions at Pentol Nona Bengkulu, to find out the influence of brand characteristics and emotional branding on purchasing decisions at Pentol Nona Bengkulu. This research method is exploratory. Exploratory research, or also called exploratory research, is a research approach that aims to find information about a topic/problem that is not yet fully understood by a researcher. Exploratory research does not require a specific hypothesis or theory. The researcher only prepared several questions as a guide to obtain primary data in the form of information, information, as the initial data needed. Based on the results, there is an influence of brand characteristic (X1) on the purchasing decision (Y) of Nona Pentol with a value of tsig α (0.000 0.05) and the value of tcount ttable (5.749 1.65882) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X1 has a positive effect on purchasing decisions (Y). There is an influence of emotional branding (X2) on the purchase decision (Y) of Pentol Nona with a value of tsig α (0.000 0.05) and a value of tcount ttable (4.346 1.65882), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 has a positive effect on purchasing decisions (Y). The value of Fsig α 0.05 and Fcount F table (9.4873.08) so it can be concluded that together the independent variables have a positive effect on the dependent variable.
ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN AIR MINUM DALAM KEMASAN PADA CV BIO ITE SUI Sipahutar, Mia Aprianita; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1717

Abstract

This study aims to determine the effect of marketing mix on the sales volume of bottled drinking water of CV Bio Ite Sui. The method used in this research is quantitative method with data collection techniques in the form of questionnaires, documentation and observation. The results of this study are 1) Based on the results of the t test between X1 (Product) on Y (Sales Volume) has a significant value of 0.003, therefore 0.003 ≤ 0.05, so there is a significant influence between Products on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the Determination Coefficient test between Variable X1 on Y. has a value of R Square value of 729, meaning that there is a strong influence between products on sales volume.2) Based on the results of the t test between Variable X2 (Price) on Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, so there is a significant influence between price on Sales Volume of bottled drinking water at CV Bio Karya Ite, and based on the results of the Determination test of Variable X2 (Price) on Y (Sales Volume) has a value of R Square value of 813, which means that there is a very strong influence between price and sales volume.3) Based on the results of the t test between Variable X3 (Promotion) on Y (Sales Volume) has a significant value of 0.002, therefore 0.002 ≤ 0.05, so there is a significant influence between Promotion on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the determination test of Variable X3 (promotion) against Y (Sales Volume) has a value of R Square value of 561, which means that there is a strong enough influence between promotion on sales volume.4) Based on the results of the t test between Variable X4 (Place) against Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, this means that X4 on Y has a significant influence so that there is a significant influence between Place on Sales Volume of bottled drinking water at CV Bio Karya Ite. And based on the results of the determination test, variable X4 (place) on Y (Sales Volume) has an R Square value of 775, which means that there is a strong influence between Promotion on Sales Volume. 5) Based on the results of the F test, the significant value is ≤ 0.05.  From the table above, it can be seen that the significant value of the F test results between variables X1, X2, X3 and X4 (Product, Price, Promotion and Place) on Y (Sales Volume) has a significant value of 0.000, therefore 0.000 ≤ 0.05, this means that X1, X2, X3 and X4 on Y simultaneously have a significant effect. So that the results of the hypothesis in this study are that there is a significant influence between Product, Price, Promotion and Place on the sales volume of bottled drinking water CV Bio Karya Ite.
Pengaruh Promosi, Kemudahan Dan Keamanan Terhadap Keputusan Menggunakan Gopay Pada Generasi Z Di Kota Bengkulu Lutfia, Anisya Lutfia; Hidayati, Arifah; Syofian, Syofian
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.11916

Abstract

This research aims to determine the influence of promotion, convenience and security on the decision to use Gopay among generation Z in the city of Bengkulu. The nature of this research is associative. The type of data used in this research is quantitative data. The population generation Z from Bengkulu City who have used GoPay at least twice in the last 6 months, totaling 518,189 people. The number of samples set was 100 people. In the data collection process, researchers used the questionnaire method. The method used to analyze the data in this research is a data processing program or data software, namely SPSS version 25. The results of the research state that promotion has a positive and significant effect on the decision to use as evidenced by the t-count value for the promotion variable of 3.216 > t-table of 0.676 and the sig value is 0.002 < 0.05, which means that if promotion increased, will increase. Convenience positive and significant effect on the decision as evidenced by the t-count value for the promotion variable of 3.303>t-table of 0.676 and a sig value of 0.000<0.05 which means that if convenience is further increased, the decision increase. Security has a positive and significant effect evidenced by the t-count value for the promotion variable of 5.274>t-table of 0.676 and a sig value of 0.000<0.05 which means if security is further improved, the decision to use will increase. Together Promotion, Convenience and Security have a positive and significant influence on the Decision to evidenced by the Fcount > Ftable value of 227.219 > 3.94 with a significance of 0.000 < 0.05, with this the Fcount value is greater than Ftable and the significance is below 0.05, which means that if promotion, convenience and security are improved simultaneously, then the decision to use will increase.
Co-Authors Ahmad Jamalong, Ahmad Ambarwati Arifin, Ardian Evi Susanti Fauzan . Ginting, Dafid Idham Lakoni Janusi Waliamin Juliani, Enti Lutfia, Anisya Lutfia Nurjanie, Ahmad Yoga Putri, Sarah Sephia Ramadan, Muhammad Fajar Rani Rahayu, Rani Restu, Muhammad Sari , Diny okta Sintia Safrianti Sipahutar, Mia Aprianita Soleha, Anggriani Susetio, Alvin Suwanto, Witri Syaputra, Rivaldo Yogi Syofian, Syofian Wahyuni, Aisyah Arista