Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal Asia-Pacific Management and Business Application Social, Humanities, and Educational Studies (SHEs): Conference Series Cakrawala Pedagogik The Asia Pacific Journal Of Management Studies International Journal of Engagement and Empowerment (IJE2) Batara Wisnu : Indonesian Journal of Community Services Jurnal Humaniora dan Ilmu Pendidikan Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) E-Journal Studia Manajemen
Suparna, Dade
Universitas Bina Bangsa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
INTEGRATION OF PERSUASIVE COMMUNICATION AND ARTIFICIAL INTELLIGENCE FOR OPTIMIZING GLOBAL MARKET PENETRATION IN BIG BEE FARM AGRITOURISM, THAILAND Mutoharoh, Mutoharoh; Yusuf, Furtasan Ali; Hanafi, Syadely; Nuryati, Nuryati; Suparna, Dade; Nasrullah, Anton; Sutrisna, Endi; Marfuah, Marfuah; Queroda, Phillip G.
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 1 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i1.263

Abstract

This study examines how the integration of persuasive communication and artificial intelligence (AI) in digital marketing can enhance the competitiveness of honey‑based agritourism micro, small, and medium enterprises (MSMEs), using Big Bee Farm in Thailand as a community‑service case. While previous work highlights the potential of AI‑driven marketing, few studies explicitly address how suggestive, story‑based communication strategies and human–technology collaboration shape MSME competitiveness in agritourism contexts, leaving a notable gap between technological adoption and strategic communication design. This study aimed to design and implement an integrated community‑service program that combined suggestive‑communication training, AI‑based digital marketing tools, and participatory mentoring to strengthen marketing capacity and global competitiveness. The activity employed a participatory, experiential‑learning design, involving farm managers, marketing staff, and tour guides, and applied qualitative and descriptive‑quantitative methods, including needs assessment, training modules, hands‑on AI workshops, mentoring, and pre‑post evaluations. The findings showed that participants improved their ability to craft persuasive, emotionally engaging messages, adopted AI tools for content generation, chatbot support, and market analysis, shifted from conventional to integrated, data‑driven promotion, and reported higher tourist engagement and sales potential. Theoretically, these results support a human‑centric perspective on digital transformation, where AI functions as an augmenting resource when aligned with strategic communication. Practically, the study provides a replicable model for community‑service programs seeking to strengthen MSME competitiveness through a holistic integration of technology, communication, and collaboration.
The Role of Competency Mediation on Happiness in Cilegon City Transportation Officer Employees Arta, Lastria Yuni; Suparna, Dade; Maliki, Budi Ilham
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 4 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v6i4.83006

Abstract

Pondasi rasa Bahagia dalam organisasi dibutuhkan, maka perlu upaya bersama menciptakan rasa Bahagia untuk membangun lingkungan kerja, dan Kerjasama tim yang solid. Tujuan penelitian adalah untuk mengoptimalkan peran mediasi kompetensi terhadap rasa Bahagia pada pegawai dinas perhubungan kota Cilegon. Jenis penelitian adalah kuantitatif, dan Metode penelitian yang digunakan adalah metode survey kuesioner pada guru sekolah dasar di kota Cilegon. Hasil penelitian antara lain: (1) ada pengaruh lingkungan kerja terhadap kompetensi; (2) ada pengaruh kerjasama tim terhadap kompetensi; (3) ada pengaruh kompetensi terhadap rasa bahagia; (4) ada pengaruh kerjasama tim terhadap rasa bahagia; serta (5) berdasarkan hasil uji mediasi sebesar p value 0. 022 dan 0.001 < 0.05 artinya terjadi mediasi parsial. Simpulan penelitian ini adalah perasaan bahagia di tempat kerja mana pun dibutuhkan, dan perlu diperhatikan oleh berbagai pihak sehingga tercipta kondusifitas kerja dan kenyamanan bekerja. Bagi peneliti selanjutnya direkomendasikan dapat menambahkan variable komitmen organisasi untuk mengembangkan peran mediasi kompetensi terhadap rasa bahagia.
The Role of the Work Environment and Teamwork on Employee Competence by A Patient Attitude in the Cilegon City Education and Culture Department Munanzil, Agus; Suparna, Dade; Maliki, Budi Ilham
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i2.83496

Abstract

Kompetensi pegawai sebagai fundamental dasar dalam menjalankan tugas dan fungsinya. Tujuan peneltian adalah untuk mengoptimalkan mediasi sikap sabar terhadap kompetensi pegawai. Desain penelitian adalah penelitian kuantitatif menggunakan pendekatan observasi lapangan. Metode penelitian ini adalah metode survey dengan menyebarkan instrument pertanyaan. Populasi penelitian adalah para pegawai ASN dan nonASN di Dinas Pendidikan dan Kebudayaan kota Cilegon, dan peneliti menggunakan random sampling sebanyak 195 responden diolah dengan alat statistic equation model (SEM/PLS). Hasil temuan penelitian antara lain: (1) Sikap sabar dan lingkungan kerja berpengaruh positif terhadap kompetensi pegawai, dan (2) Lingkungan kerja dan kerjasama tim berpengaruh positif signifikan terhadap perilaku sabar saat bekerja. Simpulan penelitian ini yaitu sikap sabar individu atau kelompok kerja tidak dapat terpisahkan dari kompetensi pegawai, kerjasama tim, dan lingkungan kerja
Co-Authors Abdul Haris Ade Manggala Hardianto, Ade Manggala Afriliansyah Afriliansyah Andriani Sariwardani Ani Sunarni Anton Nasrullah, Anton Arta, Lastria Yuni Atul Atul Eris Harismasakti Faiz El Jihad Faujiah, Faujiah Furtasan Ali Yusuf Hanafi, Syadely Imam Rosidi Maliki, Budi Ilham Marfuah Marfuah Megarini Megarini Munanzil, Agus Mutoharoh, Mutoharoh Noor, Juliansyah Novitasari, Yuli Nuryati Nuryati Queroda, Phillip G. Ratna Dewi Sugeng Santoso Sunarni, Ani Sutrisna, Endi Ubay Rosyadi Udin Suadma Yayah Nihayatul Husnai