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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Sekretari Universitas Pamulang JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis Jurnal Arastirma AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Finance and Business Digital (JFBD) Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Business and Management Indonesian Journal of Entrepreneurship & Startups Manager : Jurnal Ilmu manajemen
Pasaribu, Veta Lidya Delimah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Asian Journal of Applied Business and Management (AJABM)

 1 
Analysis of Healthy Alert Personal Selling Strategy at PT Mitra Antar Putra in South Jakarta Hardiansyah, Novan Fariz; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9601

Abstract

PT Mitra Antar Putra has a sales division which applies personal selling to market PT. Mitra Antar Putra currently has 2 departments, namely Inbound Acquisition and Outbound Acquisition where each department has a unit/team. Personal selling activities by the sales department. The focus of this research is how to explain current strategies, conditions, and alternative personal selling strategies. This comprehensive method uses qualitative methods, and the techniques used are interviews, documentation, observation, analytical methods used for data collection, data reduction and data display. Based on research by PT Mitra Antar Putra using the reach, meet and close strategy, through various strategies that have been compiled in the SWOT table, 3 alternative strategies were selected according to the form of creating new features that did not exist, evaluating the form of promo and the results to create a new promotion, overhauling the rules special or new for the Sales Team to acquire equally in each category. Based on the personal selling strategy, the alternative strategy "revises special or new rules for the Sales Team to acquire equally in each category.
The Influence of Promotion and Price on Buyer Satisfaction of Luwak White Coffee Products at Pondok Aren Distributors Yulianty, Indri Nova; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9981

Abstract

The purpose of this research is to determine the effect of promotion and price on purchase satisfaction for Luwak Whitee Coffee products at Pondok Aren Distributors. The method used is a quantitative method. The sampling technique used Slovin sampling and a sample of 99 respondents was obtained from a total population of 9388 agent shops in a year. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination, and hypothesis tests. The results of this research were that the hypothesis test obtained a calculated t value > t table or (9,531 > 1.984). Then promotion and price simultaneously have a significant effect on purchase satisfaction with the regression equation Y = 7,728 + 0.236X1 + 0.511X2. . The value of the coefficient of determination or contribution of influence is simultaneously equal, while the remainder is (100-52.3%) = 47.7% influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (6,499 < 1.984).
The Effect of Service Quality and Company Image on Customer Satisfaction of Ubasyada Cooperative in Ciputat Market, South Tangerang Ariqa, Nida; Pasaribu, Veta Lidya Delimah
Asian Journal of Applied Business and Management Vol. 3 No. 3 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i3.10870

Abstract

The purpose of this study is to ascertain how customer satisfaction at Ubasyada Cooperative in Pasar Ciputat, Tangerang Selatan, is influenced, both partially and simultaneously, by service quality and corporate image. Quantitative technique is the approach employed. Customers of Ubasyada Cooperative in Pasar Ciputat Tangerang Selatan made up the study's population. Probability sampling, which makes use of the Slovin formula, was the sample strategy employed. There were 97 responders in the research sample. Based on the study's findings, it can be said that customer satisfaction is positively and significantly impacted by service quality, as evidenced by the T_count value> T_table or (13.300> 1.986) with a significance value of 0.000 <0.05. Customer satisfaction is positively impacted by corporate image, as seen by the value of T_count > T_table, or (12.093 > 1.986), with a significance level of 0.000 < 0.05. Customer satisfaction is positively and significantly impacted by service quality and corporate image, as evidenced by the values of F_count > F_table or (99.944 > 3.090) with a significance level of 0.000 < 0.05. The regression effect of service quality and company image on customer satisfaction is Y = 8.282 + 0.322 X1 + 0.482 X2.
Co-Authors Adawiyah, Nurul Afita, Rina Agnes Agnes Agrasadya, Agrasadya Akhna, Anugerah Pratama Alamsyah, Yudha Ali, Mulvi Wilayat Aprilia Kurniati, Aprilia Ardiansyah, Fikri Ariqa, Nida Asih, Nur Islam Welas Aufaizah, Aisyah Azzahra, Tanzala Darmawan, Muhamad Fikri Dwiyatni, Aulia Dzakwan, Muhamad Hafizh Elburdah, Risza Putri Farhan, Achmad Fauziah, Gina Fauziah, Nespi Fazar, Muhamad Fernando, Jacky firdaus, Angga Firtiayani, Sarah Ramdinna Fitiryani, Bunga Gunawan, Deril Dwi Hardiansyah, Novan Fariz Hasan, Mohamad Aldi Hati, Jasica Asih Hazmi, Muhammad Shidqi Hidayati, Nabila Ilhamsyah, Dhanang Indriyani, Melinda Irani, Cahya Ismail Ismail Krisnaldy, Krisnaldy Maryani, Diana Tri Metarini, Raden Roro Ayu Miftahul Jannah Mohamad Ridwan Monalisa Monalisa Mulyadi Mulyadi mustakim, hakki rizki Muttaqin, Ahmad Khoerul Nasyadilla, Richika Putri Nazlaturrohmah Noviani, Bunga Cahya Nurbayani, Tia Tri Astuti Nurdjati, Isman Nurkamilah Nurkamilah Oktrima, Bulan Pranata, Rizky Pratama, Dimas Haikal Pratiwi, Hanindya Priadi, Andri Purba, Siti Marito Putra, Surya Permana Putri, Intan Febriani Rahayu, Suharni Rahmadani, Muhamad Rizal rusilowati, umi S, Al Jabar L Senandung A. Sabina, Clara Sairin, Sairin Samara, Yesika Saputra, Heri Saputri, Rahmaika Indah Sari, Irena Intan savitri, Dhea meylani Sembayu, Royke Senandung A.S, Al Jabar L Senen Senen Septiani, Fauziah Setiawan, Agil Setiawan, Redy Shabrina, Nina Situmorang, Debora H Sofa, Mardiana Sudarso, Eko Suriaman, Maman Syafei, Ahmad Nur Syaharani, Putri Nur Tifani, Rachel Angela tobing, Daniel bagus saputra lumbang Uswatun Hasanah vida, sonya mutiara Virby, Shelby Warasto, Hestu Nugroho Wardani, Windi Gustia Widia Astuti Yanuarso, Bambang Purnomo Yulianty, Indri Nova Yuniati, Helena Lia